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☆ I'm trying to sell pickleball paddles online. An e-commerce expert advised me on how to make the most of Amazon and Shopify — and why paid ads are essential.
  + stars: | 2024-12-26 | by ( Kathleen Elkins | ) www.businessinsider.com   time to read: +7 min
I'm midway through my 'e-comm experiment' and have 500 pickleball paddles in production. AdvertisementTo answer those questions, I teamed up with a friend to develop a product (pickleball paddles) to sell online. Build a Shopify and Amazon storeWalter advised me to start with a hybrid Shopify-Amazon model. Walter told me to use Helium 10 to know what keywords I should be using, whether it's paddle sports, pickleball, pickleball paddle, or carbon fiber paddle — and, if I have the resources, pay an SEO expert to optimize my listing page. Amazon ads are affordable compared to Google or Meta or TikTok ads since Amazon already has so much traffic, he explained, "so you can test it out with a very small budget."
Persons: Amazon's Claudine Cheever, I've, Tyler Walter, I'm, Walter, we've, nervewracking, — Organizations: Google Locations: Asia, Los Angeles, Taiwan
☆ NASA used an interstellar 'shout' to reconnect with Voyager 2 probe after losing it in a technical screw-up
  + stars: | 2023-08-05 | by ( Nathan Rennolds | ) www.businessinsider.com   time to read: +3 min
NASA's Jet Propulsion Laboratory reconnected with the Voyager 2 space probe after losing it. The agency's Jet Propulsion Laboratory sent an interstellar "shout" more than 12.3 billion miles which got the probe's attention after an error by NASA officials rendered the probe temporarily unreachable. According to the agency, it took the signal 18.5 hours for commands to reach Voyager 2 through the vastness of space. The operation only had a small chance of success, a spokeswoman for the Jet Propulsion Laboratory told The Times. "After two weeks of not hearing anything, we're back to getting unique data from the interstellar medium," said Linda Spilker, a planetary scientist at the Jet Propulsion Laboratory and the lead mission scientist for Voyager 2.
Persons: Suzanne Dodd, Linda Spilker, Dodd Organizations: Jet Propulsion, Service, NASA, Jet Propulsion Laboratory, Space, New York Times, Times Locations: Wall, Silicon, Canberra, Australia, NASA's
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