OpenAI has hired its first chief marketing officer, nabbing Kate Rouch from crypto company Coinbase .
Rouch joined Coinbase in August 2021 to lead global marketing and public relations, and oversaw the company's Super Bowl ads.
But with the generative AI arms race heating up, OpenAI's latest hire is an indication that it plans to invest in marketing.
OpenAI confirmed to CNBC that the company has no current plans to debut a Super Bowl ad in 2025.
OpenAI faces competition from Anthropic, the company behind the Claude chatbot, as well as from tech giants Google, Amazon, Microsoft and Meta.
Persons:
OpenAI, nabbing Kate Rouch, Rouch, it's, Claude chatbot, Elon Musk
Organizations:
Coinbase, Meta, Instagram, Microsoft, CNBC, Google
Locations:
Anthropic