The HMD Barbie phone is a co-branded product with Mattel, the toymaking giant behind the franchise.
HMD, the company behind Nokia -branded phones, launched a Barbie-branded phone Wednesday that comes with calls, texts and a classic "flip" design — but no internet or social media apps.
The HMD Barbie Phone is a hot pink device that flips open and shut and sports a bold "Barbie" logo on the back, harking back to the iconic fashion doll collection.
A U.S. launch is planned "soon," according to HMD, which added that it will reveal exact details of the U.S. launch on social media.
Unlike the internet-connected smartphones of today, which are the most widely adopted form factor when it comes to mobile devices, HMD's Barbie phone won't be connected to the internet.
Persons:
Barbie, Lars Silberbauer
Organizations:
Mattel, Nokia
Locations:
U.S