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Lowe's staff members were targeted via a Google ad for an employee portal claiming to be associated with the retailer. It's not a problem with Google, per se; malicious ads can also show up in queries using other search engines like Microsoft's Bing. "You see something appearing on a Google search, you kind of assume it is something valid," said Stuart Madnick, professor of information technology at MIT Sloan School of Management. Also avoid calling a telephone number listed in a sponsored ad because it could be a fake telephone number. Many privacy browsers have embedded ad blockers; consumers may still see sponsored ads, but they will see fewer of them, which minimizes the chances of malvertising.
Persons: Malwarebytes, Jérôme Segura, Erich Kron, Segura, Salesforce, It's, Bing, Stuart Madnick, Madnick, malvertising, isn't, there's, Avinash Collis, Kron, Chris Pierson, Pierson, Collis Organizations: U.S, Corporate, Google, MIT Sloan School of Management, Clearing, Gap.com, Consumers, Carnegie Mellon University's Heinz Locations: malvertising
More than half (55%) of all brand impersonation instances consisted of organizations' own brands in 2023, according to the Perception Point report. Tal Zamir, chief technology officer at Perception Point, discussed how criminals can now create polymorphic malware (or malware with many variations) at scale using AI and automation. Plus, they can defend against a wider swath of problems by feeding data into their existing models or generating new data sets using AI. Still, Grobman compares AI detection to weather forecasting, saying "When you're working in the world of AI, things are a lot less deterministic." Just as legitimate businesses are looking to AI to be more productive and more effective, so too are cybercriminals.
Persons: Taylor Swift, Steve Grobman, Tal Zamir, Zamir, Grobman, Kiri Addison, Addison, McAfee, recalibrated Organizations: Hong, McAfee, Google Locations: Hong Kong, deepfakes
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