According to a list of store rules seen by CNBC, the venue is only accessible to non-Muslim diplomats, and authorization must be validated through an app called Diplo.
Saudi Arabia has opened its first alcohol store in the diplomatic quarter of its capital Riyadh, two sources told CNBC.
"It's a baby step to opening up alcohol sales to non-Muslims in Saudi Arabia eventually, to hotels and other venues," said the consultant, who requested anonymity due to the sensitivity of the topic.
Foreign embassy staff, who are able to import alcohol to be kept on embassy premises, are known in Saudi Arabia to often import booze in large quantities and then sell it on the black market.
Saudi Arabia has undergone seismic change both socially and economically in the years since the young Crown Prince Mohammed bin Salman, now the kingdom's de-facto ruler, came to power.
Persons:
we've, Crown Prince Mohammed bin Salman
Organizations:
CNBC, Foreign, Saudi, Crown
Locations:
Saudi, Saudi Arabia, Riyadh, Western