New York CNN —Bud Light, formerly the top-selling beer in the United States, has had a tough year since a boycott upended the industry. Modelo Especial, made by rival Constellation Brands, remains the top-selling beer at retailers in the US after surpassing Bud Light last year. For the past four weeks ending on July 6, Bud Light captured 6.5% of beer dollar sales at retail stores compared to 7.3% for Michelob Ultra, NIQ data shows. Michelob Ultra’s rise to the top isn’t solely because of the decline of Bud Light. For Bud Light, its marketing efforts pivoted to win back conservatives.

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Persons: Bud Light, leapfrogged Bud, Bud Light’s, influencer Dylan Mulvaney, It’s Organizations: New, New York CNN, Anheuser, Busch, Especial, Constellation Brands, Modelo, Industry, Copa America soccer, Team USA, US, UFC Locations: New York, United States