The number was higher among young adults, with 37% of people ages 18 to 29 saying they turn to influencers for news.
Pew surveyed 10,000 adults and analyzed 500 news influencers, which it defined as individuals who regularly post about current events and have over 100,000 followers on Facebook, Instagram, TikTok, X or YouTube.
“And these influencers have really reached new levels of attention and prominence this year amid the presidential election.”The rise of social media influencers, and in particular news-focused creators, has been slowly embraced by politicians in recent years.
The Republican convention in Milwaukee hosted more than 70 influencers as part of a content creator program.
Donald Trump and Vice President Kamala Harris both appeared on podcasts hosted by popular online personalities ahead of the election.
Persons:
”, Galen Stocking, Barack Obama, Donald Trump, Kamala Harris, Trump, Theo Von ”, Joe Rogan, Harris, Alex Cooper
Organizations:
Pew, Facebook, “, Pew Research Center, YouTube, Democratic, Republican, Heritage Foundation
Locations:
Chicago, Milwaukee