"So Bixby has been a key voice assistants voice assistant for Samsung not just for the mobile devices, but also for TVs and digital appliances that exist in Samsung's ecosystem.
So it has been the core voice assistant assistant so far," Won-joon Choi, executive vice president at Samsung's mobile business, told CNBC in an interview last month.
Choi did not give a timeline when Bixby may get generative AI features, but said that Samsung is "working so hard" to deliver them.
Samsung's focus on the technology comes at a time when investors are scrutinizing what Apple will deliver when it comes to generative AI.
Apple announced it would hold its annual developers conference, WWDC, in June, when the company is largely expected to talk up some AI features across its products.
Persons:
SeongJoon Cho, Bixby, Samsung's Bixby, joon Choi, Choi
Organizations:
Samsung Electronics Co, Samsung, Bloomberg, Getty, CNBC, Galaxy, Google, Apple
Locations:
Seoul, South Korea