Electric trucks, long touted as a key to broader EV adoption, are a wildcard in the electric vehicle price war.
Automakers are investing billions of dollars to electrify their product lineups not just for the average car buyer, but also for these fleet customers.
"You're watching your numbers, you're watching your budget, you're watching the profit you're making."
Still, automakers can't afford to jerk these buyers around with EV price changes.
Smaller fleet customers are also very important for dealers, and electric trucks are a big gamble to sell to these customers, dealers who spoke with Insider said.
Persons:
they're, Robby DeGraff, Tyson Jominy, Ford, Jominy
Organizations:
Morning, Car, EV, Amazon, FedEx, Walmart, Silverado
Locations:
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