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Tanya Dalton - 1 Dalton - 1 Rather - 1 it's - 1
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☆ This former CEO cut her 70-hour workweek down to 30 with 3 productivity hacks—start with ‘tossing your to-do list’
  + stars: | 2023-07-11 | by ( Rebecca Picciotto | ) www.cnbc.com   time to read: +2 min
In her early thirties, Tanya Dalton was building her first company, working 12 to 14-hour days and raising two young kids. Since then, Dalton says she has been at work "tearing down and breaking down the old systems" of her workflow. The founder and former CEO of inkWELL Press, which sells planners, Dalton now advises companies on how to optimize productivity. Along the way, Dalton has learned which productivity hacks are worth implementing — and which of them are just passing fads and distractions from what truly enhances the quality of one's work. Here are her top three strategies to boost productivity, and the ones she thinks you can ditch:
Persons: Tanya Dalton, Dalton, Rather, it's Organizations: CNBC, inkWELL Press
☆ Email marketing doesn't have to be complicated — small-business owners share 3 steps they took to get a campaign off the ground in no time
  + stars: | 2022-12-06 | by ( Erin Greenawald | ) www.businessinsider.com   time to read: +6 min
"However, because we have an email list, we can stay in touch." She added: "And that was because we were very intentional with growing our email list." Nguyen and Dalton shared with Insider the steps they took to make their email programs simple yet successful. Do your research and ask for helpNguyen said if you're nervous about anything related to setting up email marketing, there's someone out there who could help. Think of an easy but enticing lead magnetOne of the best ways to grow your email list, Dalton said, is to give people something in exchange for their email address.
☆ 3 simple email-marketing strategies to get people to open your emails and make a purchase
  + stars: | 2022-11-15 | by ( Erin Greenawald | ) www.businessinsider.com   time to read: +7 min
They suggested business owners personalize content and focus on providing value over making a sale. Courtesy of Kate Test DavisIn addition to connecting with customers, email marketing can convert readers into customers. Dalton and Test Davis shared with Insider the strategies they use to create smart email-marketing campaigns that generate results. "We found that sending our emails from a person instead of from an organization really improves our open rates," Test Davis said. Lean into what works for your audienceEmail-marketing advice from other businesses or business owners can only go so far.
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