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☆ Fashion week to return to Kyiv for the first time since 2022
▼ + stars: | 2024-07-26 | by ( Leah Dolan | ) edition.cnn.com time to read: +5 min

CNN —The organizers of Ukrainian Fashion Week have announced the event’s 55th season in September will take place in Kyiv — the first time since Russia invaded the country on February 24, 2022. “We still have war in the whole country, and we feel the war in the whole country,” Lisa Ushcheka, head of international communications for Ukrainian Fashion Week, told CNN in a video call. From left to right: Ksenia Schnaider, Ivan Frolov and Julie Paskal backstage ahead of the Ukrainian Fashion Week show during London Fashion Week in February 2023. “Because it’s a historical event, a fashion week taking place in a country where there is a war going on.”For Frolov, the prospect of staging a return show in Kyiv is emotionally overwhelming. I was born in Kyiv and Kyiv is everything to me.

Persons: Vladimir Putin, ” Lisa Ushcheka, ” Ushcheka, Schnaider, Ivan Frolov, Julie Paskal, Jeff Spicer, influencers, Ushcheka, ”, Frolov, Ksenia, “ Organizations: CNN, Ukrainian, Kyiv —, Arsenal, and Culture, UK Defense Ministry, Ukrainian Fashion, London, BFC, Getty, Foreign, Commonwealth, Development, US Department of State, Culture, Kyiv Locations: Kyiv, Russia, “, Ukraine, Moscow, Ukrainian, Berlin, London, Copenhagen, Paskal

☆ Creator platform LTK is taking aim at TikTok and Amazon with a new video feature
▼ + stars: | 2024-07-26 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Read previewCreator-commerce company LTK launched this week a shoppable full-screen short-video feature to compete with platforms like YouTube, TikTok, and Amazon in social shopping. The video feature lives on the LTK app and can be found on a creator's LTK account. AdvertisementAlongside the full-screen video feature, LTK is also releasing a feature called Daily Drops in the coming weeks. And, creator videos on LTK have averaged 64% more click-outs to retailers. Many fashion, beauty, and lifestyle creators have shoppable profiles with LTK, and users are accustomed to scrolling through the app to shop.

Persons: —, LTK, It's, it's, Allison Yazdian, Yazdian, hasn't Organizations: Service, Business, YouTube, Shoppers, Amazon Locations: Dallas

☆ The best looks worn by athletes and other stars at LVMH's pre-Olympics event
▼ + stars: | 2024-07-26 | by ( Gabbi Shaw | ) www.businessinsider.com time to read: +1 min

LVMH hosted a pre-Olympics party on Thursday called Prelude to The Olympics. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . The French conglomerate, overseen by billionaire Bernard Arnault, is believed to have spent $160 million to sponsor the games, Business Insider previously reported. This story is available exclusively to Business Insider subscribers.

Persons: LVMH, influencers, —, Anna Wintour, Pharrell, Rosalía —, Louis Vuitton, Fendi, Loewe, Stella McCartney, Bernard Arnault Organizations: Service, Dior, Business Locations: Paris

☆ TikTok is betting its future on e-commerce. Should it?
▼ + stars: | 2024-07-26 | by ( Dan Whateley | Sydney Bradley | ) www.businessinsider.com time to read: +8 min

From conversations with e-commerce analysts, TikTok Shop partners, sellers, and creators, it's clear that Shop is growing steadily in the US and driving meaningful sales for some brands. TikTok Shop is also showing strong momentum in regions outside the US that have embraced social shopping more, like Southeast Asia. Order-tracking platform Route saw global order volume on TikTok Shop grow a modest 35% between January and June. AdvertisementWhat's working for TikTok ShopWell-timed promotional campaigns and live selling have bolstered TikTok Shop's growth this year, agency sources told BI. TikTok Live has become an e-commerce hub for all types of sellers, including pre-owned luxury retailer What Goes Around Comes Around, which has a streaming studio in its store.

Persons: —, influencers, TikTok, it's, It's, Nicole Rechtszaid, Steele, Pena, Rechtszaid, Dan Whateley, Julian Reis, SuperOrdinary, Reis, we've, Michael Yamartino Organizations: Service, Business, TikTok Shop, TikTok, Ghost Agency, Amazon's, livestreams Locations: Southeast Asia, Paris, Maybelline New York, Asia, China

☆ 31-year-old once played guitar for $3 in tips—now he brings in up to $70,000 a month between music and real estate
▼ + stars: | 2024-07-26 | by ( Jennifer Liu | ) www.cnbc.com time to read: +6 min

Lin pours earnings from his day job into real estate. Managing rental properties: 'It's so minimal that I don't even consider it work'The majority of Lin's $1 million net worth is tied up in real estate. He chose to buy in Little Rock, where real estate prices are lower and rent is stable, he says. Lin bought a portfolio of three houses in March 2023, then another building in February 2024. Real estate takes up a lot of Lin's time when he's actively searching for a new place to buy, or when he's dealing with tenant turnover.

Persons: Moses Lin, Lin, Lin customizes, Sophie Epton, influencers, he'll, I'm, — I'm, I've, It's, he's, who's, we're Organizations: CNBC Locations: Southern California, Little Rock , Arkansas, California, Italy, Lake Como, Milan, Ireland, Dubai, Singapore, Chicago , New York, Little Rock

☆ Why aren't there breakout YouTube stars like there used to be? A chat with 2 YouTube execs
▼ + stars: | 2024-07-23 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Read previewIf you consider yourself very online, you'd likely be able to name the early wave of top YouTube creators, from Lilly Singh and PewDiePie to Zoella and Tyler Oakley. AdvertisementDuring the early days of YouTube, there were only a handful of channels to watch with creators consistently making quality content. But now, the number of YouTube creators uploading content and making money from the platform has grown tremendously. Still, Allocca said he's noticed there are more successful creators than there used to be but fewer huge stars. AdvertisementSo, while there may be more opportunities for YouTube creators now, it may be a while before we see another rising star who can amass the broad appeal of someone like MrBeast.

Persons: —, Lilly Singh, PewDiePie, Tyler Oakley, it's, YouTube execs Amjad Hanif, Kevin Allocca, Hanif, Anthony Baroud, Aphmau, Krew, Alpha, Allocca, he's, There's, Gen, Ally Sheehan, Taylor Swift Organizations: Service, YouTube, Business, Brands Locations: Zoella, VidCon, Anaheim , California, North Carolina

☆ Duolingo Is the Meanest App in the App Store. Gen Z Loves It.
▼ + stars: | 2024-07-23 | by ( Kelli María Korducki | ) www.businessinsider.com time to read: +12 min

After all, I knew perfectly well what I'd signed up for: learning Portuguese from the biggest asshole on the App Store. It might be an overstatement to call tough love the secret sauce for engaging Gen Z customers. It followed that in 2023 with a send-up of personal-injury-attorney TV ads: "Lawyer Fights Duolingo Owl for $2,700,000." Despite the research, Duolingo insists its guilt-tripping notifications do the trick of enticing people to drop whatever they're doing to log on to the app. When Duolingo's head of product, Cem Kansu, posted a thread in 2020 about the success of "the passive aggressive reminder," several unhappy Duolingo users chimed in.

Persons: I'd, — Locations: Lisbon

☆ The Paris Olympics are nice, but agents and brands are already prepping for an even bigger prize: Los Angeles in 2028
▼ + stars: | 2024-07-22 | by ( Ashley Rodriguez | Tiara White | ) www.businessinsider.com time to read: +6 min

Read previewThe Olympic Games in Paris hasn't even begun, but talent agents are already looking to the Los Angeles Games in 2028. Savvy agents are leveraging the Paris Games — a huge moment in their own right — to snag fresh, breakout talent and negotiate long-term commercial deals with the expectation that the Los Angeles Games will draw even more demand from brands that want to work with athletes. More talent agencies have also expanded into working with Olympic athletes. Crane said the Los Angeles Games are a big focus for the firm. "Everything is a little more amplified in Los Angeles, and there's going to be a lot of media and press.

Persons: —, Paris hasn't, WME, Quincy Wilson, Mark Ervin, Quincy, Peter Carlisle, Anna Hall, who's, Octagon, Carlisle, Hezly Rivera, Harry Poole, Aly Raisman, Poole, Ervin, there's, James Crane, Buchwald, Crane, it's Organizations: Service, Los Angeles Games, Paris Games, Business, Olympic, Summer Games, ", LA, Summer, Paris, Excel Sports Management, Brands, US, Olympics Locations: Paris, LA28, Los Angeles, London, Tokyo

☆ Charli XCX called Kamala Harris a ‘brat.’ Here’s why that’s a strong endorsement for the candidate
▼ + stars: | 2024-07-22 | by ( Lisa Respers France | ) edition.cnn.com time to read: +4 min

British pop singer Charli XCX has entered the virtual chat, posting “kamala is BRAT” on X on Sunday. kamala IS brat — Charli (@charli_xcx) July 22, 2024If you don’t understand what that means, you are both not alone and in a safe space. Charli XCX Explains 'BRAT' Bright Green Inspiration "Boo To Cool Vibes" | Billboard Cover #ShortsThere is even a “brat” color, a very specific shade of chartreuse, which the internet has all but declared as the color of the summer. Gen Z votersIf Harris secures the Democratic nomination, she’ll be working for every vote in the race against former President Donald Trump. Soon after President Biden endorsed Harris, the internet was flooded with meme photos and videos of everything from Harris dancing to coconut trees.

Persons: Taylor Swift, Beyoncé, Kamala Harris, Charli XCX, kamala, ”, — Charli, Charli, “, Kamala, Harris, she’ll, Donald Trump, David Hogg, Marjory Stoneman, ” Hogg, VyQQVZnKmE — David Hogg 🟧 Organizations: CNN, Democratic, Younger, Marjory Stoneman Douglas High School, ust, ard Locations: British, Parkland , Florida

Read previewMemes and celebrity endorsements have already set the tone for Kamala Harris' presidential campaign. Kamala HQ instead posted a Venn diagram, with the two outer circles, "Biden HQ" and "Kamala HQ" merging to form "holding Trump accountable." Across the social media landscape, the energy is palpable, said David Karpf, a professor of media and public affairs at George Washington University. "When you've got a good social media team that has arrived at a cultural moment and pent-up enthusiasm, they get to play with it." While Harris' team is focusing on younger voters and voters of color, the appeal of social media transcends age, North said.

Persons: —, Kamala Harris, Joe Biden, Biden's, Kamala, Harris, Biden, Kamala HQ's, kamala, Hawaii Sen, Brian Schatz, y8baSx44FL — Brian Schatz, Jared Polis, David Karpf, Obama, Karpf, you've, It's, Karen North, Charlie XCX, Hillary Clinton —, Hillary Clinton, Phoenix Andrews, Trump, Logan, Dana White's, They've, Gen Z Organizations: Service, Business, Trump, George Washington University, USC Annenberg, University of Aberdeen, UFC Locations: Hawaii, Colorado

☆ The appeal of being an influencer is so strong that half of US adults would quit their jobs if they could make a living from social media
▼ + stars: | 2024-07-22 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +4 min

Read previewCreating content online is more alluring than a traditional job for many people, new data by influencer marketing and technology platform IZEA found. AdvertisementThe industry can be financially unstable though, and some full-time influencers BI spoke with recently have pivoted back to the corporate world. "The idea of full-time content creation is often more glamorous than reality," creator Mitchie Nguyen previously told BI. A few months ago, the New York-based influencer left her full-time position at Johnson & Johnson to scale her social-media business. Consumers who spend more than five hours per day on social media are 4.4 times more likely to be compensated.

Persons: —, IZEA, Gen Zers, Ted Murphy, influencers, Emarketer, Mitchie Nguyen, Ariana Nathani, influencer, Johnson, Murphy Organizations: Service, Business, Johnson, BI, Consumers Locations: New York, today's

☆ A fashion influencer is suing another creator, alleging she copied her 'aesthetic.' Lawyers say the case could have big ramifications.
▼ + stars: | 2024-07-20 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

The two Texas-based creators met up to talk about potentially producing content together given their similar fashion niches, according to a lawsuit filed by Gifford. Lawyers told BI that if Gifford wins any or all of the counts, the case could set a new precedent for the creator economy. It could drastically change how influencers create content online and protect their rights. She said this case could spark a fire in the creator community regardless of whether Gifford wins or loses. "The audience online is really smart though, and they'll figure it who the original creator is eventually," Puri said.

Persons: —, Sydney Nicole Gifford, Alyssa Sheil, she'd, Gifford, Sheil, She's, Kameron Buckner, there's, Buckner, I've, that's, Taylor Tieman, — Gifford —, Tieman, Tiffany Ferris, Haynes Boone, Ferris, Roe, Wade, Brown, I'm, Asmita, Puri Organizations: Service, Business, Meta, Copyright, Business Insider, of Education, Federal Trade Commission Locations: Texas, TikTok, Asmita Puri

☆ Inside the world of South Korean convenience stores — the global king of one-stop shops
▼ + stars: | 2024-07-19 | by ( Jessie Yeung | ) edition.cnn.com time to read: +9 min

In large South Korean cities like Seoul, convenience stores are on every corner, sometimes with multiple outlets from competing companies dotting the same street. Heo Ran/ReutersThere are a few things that set South Korean convenience stores apart. A quick search on YouTube, TikTok or Instagram shows an endless supply of videos about Korean convenience stores. Indeed, Korean convenience store companies have grown so successful they are even expanding overseas. But when she next returns to South Korea, she will “definitely” still visit a convenience store and hit record, she said.

Persons: ”, Chang Woo, ” Chang, Heo Ran, Chang, – they’re, Jiny, “, Emart24 –, Maeng Organizations: South Korea CNN, Korea Convenience Store, South, Kwangwoon University, Deloitte Korea, McKinsey, Companies, Deloitte, YouTube Locations: Seoul, South Korea, Japan, Taiwan, “, United States, Korea, London, Australia, “ Korea, Sydney, Southeast Asia, Vietnam, Malaysia

☆ The first ‘Twister’ gave rise to a generation of storm chasers. Here’s what they hope to see in the sequel
▼ + stars: | 2024-07-18 | by ( Dan Heching | ) edition.cnn.com time to read: +7 min

Warner Bros./Everett CollectionSafety and science matterFor starters, experts hope safety will be emphasized amid all the gasp-inducing (and very windy) set-pieces. “This could potentially create more dangerous conditions in the climate of storm chasing,” she said of the new movie. Smith also hopes the movie gets people excited not only about the storms themselves, but the research and science behind them. There is a new opportunity for future meteorologists to bud, but not just meteorologists and not just kids,” she said. It is presented by Warner Bros., which like CNN is a part of Warner Bros.

Persons: ” Jan de Bont’s, Elizabeth Smith, “, ”, ’ ” Smith, Jo, Bill, Helen Hunt, Bill Paxton, Dr, Harold E, Brooks, Brooks –, –, Brandon Miller, ” Miller, Smith, Jo Harding, ” Smith, ‘ Jo ’, Laura Dern, Lee Isaac Chung, Daisy Edgar, Jones, Glenn Powell, Rebecca Kopelman, it’s, Kopelman Organizations: CNN, University of Oklahoma’s, Meteorology, Warner Bros, Everett, Iowa’s, Warner Bros . Locations: Finland, “

☆ The Olympics will be dominated by social media and influencers this year, as Gen Z and millennials look for fun and unique coverage
▼ + stars: | 2024-07-18 | by ( Tiara White | ) www.businessinsider.com time to read: +4 min

It also found that 75% of those who plan to watch the games are more likely to watch coverage from celebrities, influencers, and digital creators than they were for the 2021 Summer Olympics. "We found they're really excited to turn to social media for Olympic coverage because they think it will surface the most culturally relevant moments and create community," Emily Anatole, the senior director of cultural insights at UTA IQ, told Business Insider. The data explains why broadcaster NBC is tapping more influencers this year and working with the major platforms to expand social-media coverage around the Olympics. Gen Z and millennials will be tuning in to get creators' perspectives on the gamesThe involvement of more influencers this year also shows how Gen-Z and millennial viewers are changing the Olympics. Anatole said many Gen Z and millennials will use social-media platforms like TikTok and Snapchat to get Olympic coverage because of content creators like Cenat and Duke Dennis, who will help capture content for the games.

Persons: —, YouTuber Kai Cenat, Alex Cooper, Emily Anatole, Cooper, Cenat, influencer Olivia Dunne, Gen, Gen Zs, Anatole, Snapchat, Duke Dennis, Zers, shouldn't, …, Gen Z Organizations: Service, Social, Paris Games, Business, United Talent Agency, UTA, NBC, Olympics, Meta, YouTube, Facebook Locations: Paris

☆ Chip stocks suffer a mini-meltdown as more potential trade restrictions threaten the industry
▼ + stars: | 2024-07-18 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +8 min

In today's big story, we're looking at why reports of more potential trade restrictions have chip companies on their heels . Trade restrictions are certainly real concerns for chip companies. AdvertisementThe supply-chain base for most of the chip industry is in Taiwan, specifically TSMC. Politicians and regulators have no interest in making American AI companies less competitive and demand is still extremely high. With so much geopolitical tension, is it possible the chip industry becomes more regionalized?

Persons: —, Dan Schneider's, Rebecca Zisser, Joe Biden, Insider's Kelly Cloonan, Biden, chipmakers, Trump, Emma Cosgrove, It's, Marianne Ayala, aren't, Dan Ives, influencers, Donald Trump, JD Vance, Tyler Le, Elon Musk, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Annie Smith, Amanda Yen Organizations: Service, Dan Schneider's Nickelodeon, Business, Nvidia, AMD, Bloomberg, China, YouTube, JPMorgan, Apple, Republican National Convention, Netflix Locations: China, Netherlands, Taiwan, Texas, California, New York, London

The best Prime Day deals under $25 can satiate that instinct to shop while the getting is good and still pay mind to your budget. Shop all Prime Day deals under $25 here. Top 5 Prime Day deals under $25:More of the best Prime Day deals under $25Staff Pick Vacation Super Spritz SPF 50 Sunscreen Face Mist $18.75 $25.00 Save 25% This makeup-friendly fine mist face spray, which is paraben-free and dermatologist-tested, dries quickly and is water-resistant for up to 80 minutes. In order to shop on Prime Day, you'll need an Amazon Prime membership. Shopping for more great Amazon Prime Day deals?

Persons: there's, La Roche, Kate Spade, We've Organizations: Business, Amazon, Adidas, Coffee, Brewers, New, Amazon Prime Locations: York, influencers, New York City

☆ YouTube just took a big victory lap
▼ + stars: | 2024-07-17 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +5 min

Their answers have rarely surprised me, and I've heard the phrase, "YouTube is king," too many times to count. YouTube didn't always exude confidenceMusical.ly's 2018 TikTok rebrand launched the platform into stardom, shifting creator and audience attention away from YouTube. AdvertisementThe rise of TikTok forced YouTube to fight for eyeballs by introducing its own short-video feature, YouTube Shorts, in 2021 and developing a new team of partner managers and programs to recruit and retain talent. YouTube Shorts hosted a parking-lot-sized drive-thru activation at VidCon 2022, when TikTok was the title sponsor. With all this, it's no surprise YouTube seems to be taking a victory lap around its competitors.

Persons: —, I've, influencers, TikTok, Addison Rae, YouTube isn't, TikTok —, VidCon's, JP Mangalindan, Morgan Stanley, Influencers, they'd, It's, Lucia Moses, it's Organizations: Service, YouTube, Business, Nielsen, Netflix, Spotify, Apple, Disney

☆ Opinion: My teenage son had an influencer in his class. This is what it was like
▼ + stars: | 2024-07-17 | by ( Opinion Michelle Leder | ) edition.cnn.com time to read: +5 min

More than a few still carry the scars, including one 80-year-old woman I recently spoke to about her middle school experience. Instead of facing a mean girl or boy of his own, he wound up with a social media influencer in his class who held sway over the entire grade. “All of these issues with social media are coming to a head right now and there’s wildly insufficient research,” Marc Berkman, CEO of the non-profit Organization for Social Media Safety, told me recently. Middle school is complicated enough without all the extra pressures generated by having a social media influencer sitting next to you. From middle school science class, we know that a fire needs oxygen to burn.

Persons: Michelle Leder, Michelle Leder Scott Cooper, cooties, she’d, ” Marc Berkman, ”, Zers, influencer Organizations: SEC, CNN, Social Media Safety, Twitter, Facebook Studies, Wall Street Journal Locations: Louisville , Kentucky, Brooklyn , New York, —

☆ The 'Gen Z Boss and a mini' trend is taking off on TikTok. A lawyer says it's a lesson in how not to use social media.
▼ + stars: | 2024-07-17 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

AdvertisementOne of those accounts was run by Australian brand Tbh Skincare. But while many considered it simple, lighthearted fun, the skincare company ran into trouble when its video spread farther afield. The Tbh Skincare women didn't take the criticism lying down, posting two more videos. In Australia, where Tbh Skincare is based, mental health is covered by a workplace's insurance. The internet is forever, and young workers should assume anything posted will be visible to future employees, Hart said.

Persons: —, Boss, Andrew Tate, didn't, they'd, Rachael Wilde, Craig Schweighoffer, Roxanne Hart, Hart, There's, it's, Gen Zers, Wilde Organizations: Service, Business, Smart Company, York St Brands, Hart & Co Locations: Australia

The best Prime Day deals are the ones that let you fill a need in your life while saving a few bucks. Read on for our editor's personal picks from this year's sale, and catch the remaining sales in our main Prime Day deals hub. Amazon Prime Day deals our experts bought themselvesI'm moving from a huge home in Kansas to a tiny apartment in New York City. I used Prime Day as an opportunity to downsize to a smaller model that was recommended by our air fryer expert. Check out our roundup of all of the best Prime Day deals, or browse Amazon's website for more.

Persons: you've, Read, fryer, — Lauren Savoie, I've, It's, Samantha Crozier, Gabrielle Chase, Sam, Sally Kaplan, TCL, Brendan Griffiths, Anker, — James Brains, — Sally Kaplan, Dot, — Christopher Meinck, They're, it's, — Jaclyn Turner, Lauren Savoie, I'm, I'd, — John Lynch, They've, Mandolines, NoCry, Les Shu Organizations: Business, Amazon Prime, Sony, Microsoft, Taco Bell, Lenovo, Echo, Commerce, JW, JW PEI, Love Locations: Kansas, New York City, Taco, Crystal City, Hawaii, Brooklyn, Europe

☆ Live Election Updates: Harsh Rhetoric on Biden and the Border Dominates R.N.C.
▼ + stars: | 2024-07-17 | by ( Michael C. Bender | Maggie Astor | ) www.nytimes.com time to read: +8 min

“I just want to make sure those snakes and the liars don’t get those positions of power,” the younger Mr. Trump said. “My biggest role is just making sure that we have an America First, a MAGA bench for the future,” the younger Mr. Trump said. Image Donald Trump Jr. at the R.N.C. Mr. Kirk credits the size of his multimillion-dollar conservative advocacy group in part to the younger Mr. Trump’s support. “I expect nothing less from you clowns,” Donald Trump Jr. told the reporter.

Persons: J.D, Vance, Donald Trump Jr, Donald J, Trump, Don, ”, Charlie Kirk, MAGA, don’t, “, Ivanka Trump, Jared Kushner, Maddie McGarvey, ” Mr, Steve Daines, Daines, Mr, Damon Winter, Don Jr, Kirk, “ Don Jr, —, ’, Evander Holyfield, applauds, Kenny Holston, Eric, ” Donald Trump Jr, Sean Hannity, Hannity, ” Don Jr, Maggie Haberman Organizations: Republican, Convention, Republican National Convention, Trump White House, White, The New York Times, Republican Party, Trump, Republicans, National Republican Senatorial Committee, New York Times, PAC, Red Bulls, ., Fox News Locations: Ohio, Montana, Milwaukee

☆ A marketer quit her job to become a full-time influencer and has made $210,000 this year. She says 2024 is the year of the midsize creator.
▼ + stars: | 2024-07-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +5 min

Read previewInfluencer marketing has been on a growth tear recently , and midsize creators are one of the biggest beneficiaries, said former marketer Emmy Petit. She has over 100,000 followers on social media but under 1 million, which she categorizes as a midsize creator. Advertisement"Most people I know are seeing year-over-year growth" in brand partnership income, Petit told BI, speaking about other midsize creators. One reason advertising budgets are expanding is the demand for cross-platform sponsored content, Petit said — and it's giving midsize creators like her a chance to cash in. Petit said some midsize creators are also achieving success by speaking directly to the camera, as though they're on FaceTime with their audience.

Persons: —, Petit, she's, Today's, Linqia, influencers, She's Organizations: Service, Business, Petit, YouTube, Brands Locations: TikTok

☆ Beloved in the US, Trader Joe’s Everything But the Bagel seasoning is illegal in South Korea
▼ + stars: | 2024-07-16 | by ( Lilit Marcus | ) edition.cnn.com time to read: +4 min

CNN —One of America’s most popular exports is illegal in South Korea – Trader Joe’s Everything But the Bagel seasoning mix. Recently, a blogger on Korean website Naver posted about their experience bringing Trader Joe’s products back from the US to South Korea. Experts say it would be all but impossible to eat enough poppy seeds to get high. “Poppy seeds don’t have nearly enough opiates to intoxicate you,” according to an article published by the University of Florida’s College of Medicine. In a 2023 poll, customers of Trader Joe’s listed Everything But the Bagel seasoning as one of their favorite products.

Persons: Naver, ”, “, Hong Kong, Joe’s Organizations: CNN, Travelers, Seoul’s Incheon, Twitter, Central Narcotics Bureau, country’s Health Sciences Authority, Pentagon, University of Florida’s College of Medicine, Hong Locations: South Korea, Korea, Singapore, East Asia, cannabidoil, California, United States

☆ The biggest winners of the 2024 Olympics will be the athletes who can break through on social media — not just get the gold
▼ + stars: | 2024-07-16 | by ( Tiara White | Ashley Rodriguez | ) www.businessinsider.com time to read: +6 min

Read previewThe 2024 Olympic Games could be bigger than ever for athletes looking to build content careers and score brand deals, particularly for young or newer names. "Social media, every single year, has gotten bigger and bigger, and a lot of eyes are on social, digital advertisements now," said Michael Raymond, the founder of Raymond Representation, which works with Olympic athletes, college athletes, and influencers. AdvertisementOut2Win found that during the Tokyo Games, athletes and organizations created 232,000 social posts and gained 113 billion followers. As influencers and platforms lean in, the Paris Games could be even bigger for social media. "One of the challenges in sponsoring Olympic athletes if you're not an Olympic sponsor is that your window to activate with your athlete is small," Poole said.

Persons: —, Michael Raymond, Raymond Representation, James Crane, Buchwald, Goldman Sachs, Crane, Simone Biles, Katie Ledecky, you've, Harry Poole, They've, Raymond, Sunisa Lee, Hailey Van Lith, Out2Win, Agency Smith, Lee, Jade Carey, Kaila McWilliams, Smith, Poole, Jeff Hoffman Organizations: Service, Business, Olympic, Brands, Paris Games, Excel Sports Management, Tokyo Games, Agency Locations: Tokyo

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