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Chipotle shareholder sues over skimpy portion sizes
  + stars: | 2024-11-13 | by ( Ramishah Maruf | ) edition.cnn.com   time to read: +3 min
New York CNN —A Chipotle shareholder is suing the fast-casual chain over viral social media complaints about skimpy portion sizes. The proposed class-action lawsuit filed Monday claims Chipotle understated customer dissatisfaction regarding its “highly inconsistent” portion sizes in official disclosures. “First, there was never a directive to provide less to our customers,” Niccol said during the earnings call. After that earnings call on October 30, Chipotle stock dipped 7.86%. The proposed class action would make eligible anyone who purchased or sold Chipotle stock from February 8 to October 29, 2024.
Persons: Keith Lee, Chipotle, ” Laurie Schalow, Chipotle’s “, Brian Niccol, ” Niccol, Niccol, Jack Hartung, Scott Boatwright, Boatwright Organizations: New, New York CNN, Starbucks Locations: New York, Wells, Chipotle’s, Chipotle
download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. In response, they're pulling out their smartphones as Chipotle employees add chicken al pastor, steak, or another one of their preferred proteins to their order. In the video, Lee samples multiple Chipotle items, including a bowl he ordered with chicken al pastor. "There have been no changes in our portion sizes, and we have reinforced proper portioning with our employees," Chipotle Chief Corporate Affairs and Food Safety Officer Laurie Schalow told Business Insider. Chipotle hasn't given employees instructions on what to do when customers start filming, a spokesperson added.
Persons: , guacamole isn't, influencer Keith Lee, Lee, fajita veggies, Chipotle, Laurie Schalow, Schalow Organizations: Service, Business, Corporate Affairs, Food Locations: Chipotle
Chipotle added the Fajita Quesadilla to its menu last month, inspired by a viral TikTok menu hack. During the launch, quesadilla sales nearly doubled and Chipotle had two of its best-ever digital sales days. It is inspired by a menu "hack" of adding fajita veggies to its steak quesadilla that went viral on TikTok in 2022. Adding fajita veggies – pepper and onion – to a quesadilla was not previously an option at Chipotle. "During the launch, we nearly doubled our Quesadilla business and had two of our top digital sales days of all time."
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