And that was the turning point in social media for me,” Polise said. And Chobani worked with 74-year-old Lynn Davis, whose cooking videos have attracted 15.7 million TikTok followers, for an ad promoting the brand. Most Americans on social media are between the ages of 18 and 29. But the number of people 65-plus on social media grows each year: In 2014, 21% of those in that age group were on social media, a figure that more than doubled to 45% by 2021, according to Pew Research. She says her over-the-top eclectic style catches the eye of her younger followers, inspiring them to take risks and express themselves.

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Persons: Helen Polise isn’t, ”, I’ll, ” Polise, She’s, Polise, I’m, Goldman Sachs, Chobani, Lynn Davis, influencer Debra Rapaport, “ I’m, I’ve, “, messaged Organizations: New, New York CNN —, Brands, Hyundai, Pew Research Locations: New York, Palm Springs