Read previewA new feature for Instagram's Stories encourages community — the company just doesn't want this activity happening in closed groups away from advertisers. The social-media behemoth is launching a new tool that lets users leave comments under their followers' Stories. Only followers can see these comments, and only the people a user follows back can leave a comment. AdvertisementOne consequence of users spending more time in Instagram DMs is that there are fewer eyeballs for advertisers to target through Meta's powerful marketing platform. If this feature can successfully encourage users to start conversations within a Story instead of in DMs, they'll be more likely to keep swiping through Stories that show ads (a win for Instagram).

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Persons: —, Z's, Adam Mosseri, Harry Stebbings, influencer Ariana Nathani, Purohit, I've, I'm, Instagram Organizations: Service, Instagram's, Business Locations: Instagram, DMs