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☆ China's livestreaming attracts young hopefuls as competition grows
▼ + stars: | 2023-08-15 | by ( Casey Hall | Thomson Reuters | Casey Has Reported On China'S Consumer Culture Her Base In Shanghai For More Than A Decade | ) www.reuters.com time to read: +3 min

A day in the life of a livestreaming host like Zhang can include more than six hours of talking almost non-stop to camera, time spent on hair, make-up, and on post-broadcast debriefs. I can pick up my phone and I'm livestreaming," Zhang said. The livestreaming industry employed 1.23 million hosts as of 2020, according to iResearch, and a pandemic era boom in livestream sales helped the industry to generate $480 billion in business in China last year. To facilitate an increasingly professional and competitive livestreaming landscape, agencies have sprung up to train stables of young hosts and connect suitable anchors with brands. Indeed, the way brands approach livestreaming in China has also quickly evolved.

Persons: Zhang Jinyu, Zhang, Bytedance's, Shining Li, Shi Jianing, Hugo Boss, Casey Hall, Robert Birsel Organizations: Romomo, Thomson Locations: SHANGHAI, China, Shanghai

☆ Brands focus on stories in refining China livestreaming to boost profits
▼ + stars: | 2023-06-28 | by ( Casey Hall | Thomson Reuters | Casey Has Reported On China'S Consumer Culture Her Base In Shanghai For More Than A Decade | ) www.reuters.com time to read: +6 min

[1/5] Livestreaming sessions by Chinese livestreamers Li Jiaqi and Viya, whose real name is Huang Wei, (L) are seen on Alibaba's e-commerce app Taobao displayed on mobile phones in this illustration picture taken December 14, 2021. Stellar growth boosted by the COVID-19 pandemic saw the industry employ more than 1.23 million livestream hosts by 2020, says researcher iResearch, along with numerous accompanying livestream-related training academies and agencies. While Tmall and Li Jiaqi remain powerful, brands moving away from that strategy are cutting reliance on massive discounts and even his famous exhortation, "Oh my god! Liu once thought her brand's price point of about 2,000 yuan ($277) for its dresses made it incompatible with bargain-heavy livestreaming. The dominance of pureplay sales platforms such as Alibaba's Tmall and Taobao, along with JD.com (9618.HK), is increasingly challenged by entertainment and information-led platforms such as Douyin and Xiaohongshu.

Persons: Li Jiaqi, Huang Wei, Florence Lo, Apple's, William Lau, Clyde, iResearch, Jacob Cooke, Li, Liu, Hugo Boss, superhost Viya, Lexie Moris, Betty, Casey Hall, Miyoung Kim, Clarence Fernandez Organizations: REUTERS, Apple Watch, HK, Tmall, Thomson Locations: SHANGHAI, China, Beijing, Asia, Pacific, Douyin

☆ Flip phones had a glow-up, but Gen Zers say they're not catching the vibe
▼ + stars: | 2023-03-16 | by ( Kate Duffy | ) www.businessinsider.com time to read: +5 min

Tech-savvy Gen Zers don't seem too hyped about the latest foldable phones. But this age group, born between 1997 and 2015, appears unfazed by the latest foldable phones. Over the past few years, flip phones have had a glow-up. Advertisements of the latest flip phones regularly flash up on television, flood the billboards in public places, and appear in pop-up stores in malls for passersby to play with. Foldable phones are late to the partyThey've been around for nearly 30 years, but flip phones have "missed the boat" in the mass market, Atwal said.

Several businesses specializing in selling lingerie through livestreaming have had their sessions cut short after they featured a female model and their brush with internet censorship came to light in January. A man poses in a white dress and robe set posted on Chinese video-sharing platform Douyin on December 17, 2022. The emergence of male lingerie models has caused mixed views online in China, from merriment and annoyance to reluctant acceptance. Male models are not the only workaround. Even outside of China, platforms such as Facebook and Instagram have faced criticism for restricting the sharing of images involving partial nudity, especially of women.

☆ Amazon Marketplace failed in China. Here's why
▼ + stars: | 2023-02-02 | by ( Jade Tungul | Tala Hadavi | ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAmazon Marketplace failed in China. Here's whyAmazon debuted in China in 2004 by acquiring Joyo.com, an online media seller, for $75 million. Amazon pushed its e-reader and tablet product offerings, but China's complex regulatory approval delayed their debut. In 2012, Amazon's market share held at around 15%, but it later plunged to less than 1%, according to iResearch. Amazon officially closed its China marketplace in 2019.

China's e-commerce market was valued at $2 trillion in 2022, according to GlobalData, and the country also has a rapidly growing middle class, making it an attractive market for American companies. Amazon entered the China market in 2004 through a $75 million acquisition of Joyo.com, an online book and media seller. The joint venture rebranded to Amazon China at the domain Amazon.cn in 2011. Between 2011 and 2012, Amazon's market share hovered at approximately 15%, but it later plunged to less than 1% by 2019, according to iResearch. Amazon officially closed its China online marketplace in July 2019.

☆ Chinese snap up used Rolexes, Birkins to satisfy luxury cravings amid slowdown
▼ + stars: | 2022-09-28 | by ( Casey Hall | ) www.reuters.com time to read: +4 min

"More and more people are now aware they can sell luxury goods for some money and the buyer side is noticing that they can get a great deal," said Zhu, 33. China's second-hand luxury market is tipped to grow to $30 billion in 2025 from $8 billion in 2020, consultancy iResearch said late last year. HANDBAGS, JEWELLERYOffice worker Wang Jianing is exploring buying second-hand luxury products, given the economic climate. China's luxury resale marketplace is expected by analysts to remain dominated by local players for now. Though handbags remain the top-selling category on luxury platforms like ZZER, Zhu said sales of watches and jewellery are also growing fast.

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