A big tech company with billions of users introduces a new social network.
Leveraging the popularity and scale of its existing products, the company intends to make the new social platform a success.
If this sounds like Instagram’s new Threads app and its push against its rival Twitter, think again.
Despite the internet search giant’s enormous audience, its social network failed to catch on as people continued flocking to Facebook — and later to Instagram and other social apps.
But as Google+ shows, bigness alone is no guarantee of winning the fickle and faddish social media market.
Organizations:
Twitter, Google, Facebook
Locations:
Silicon Valley