Amazon 's Prime Day is off to a strong start, lifting third-party sellers' and other retailers' online sales, early data shows. Prime Day kicked off Tuesday and runs through Wednesday. As of midday Wednesday, Prime Day shoppers spent more per order, with an average order size of $56.07, compared with $53.14 a year ago, according to data from Numerator. The strong preliminary Prime Day sales data is the latest indicator that consumer spending may be more resilient than feared. Amazon doesn't typically provide sales data from Prime Day.

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Persons: Fahim Naim, eShopportunity, Naim, Mike Scheschuk, I've Organizations: Adobe Analytics, Amazon, Walmart, Target, Adobe, Apple, Advisory, Scout, Prime Locations: U.S