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Maybe Reddit is popular because it's text-based, and that's what millennials grew up with. And its helpful advice and slightly cringe humor hit just right for people in their 30s and 40s. Reddit is the social platform most saturated by millennials, according to an Emarketer report on US digital habits by generation. Of logged-in users on Reddit, 43.3% are millennials, compared to 29.6% who are Gen Z. Maybe Reddit is a safe space for millennials to be cringe and free.
Persons: millennials, eMarketer Daily, we're, Gen Z, Millennials Organizations: eMarketer, Insider Inc, Insider Intelligence, Service, BI, YouTube, Facebook, Google Locations: Emarketer
The Metaverse Report Preview
  + stars: | 2022-10-12 | by ( ) www.businessinsider.com   time to read: 1 min
The metaverse can be considered any mixed-reality realm that, while rooted in real life, lets participants collaborate and transact in immersive virtual spaces via augmented reality and virtual reality (AR/VR) headsets and controllers. The metaverse has the potential to disrupt everything from business travel and the future of work to gaming, health and fitness, entertainment, marketing, and education. In our report, “The Metaverse,” Insider Intelligence analysts break down the past, present, and future of the ethereal concept of the metaverse—and how virtual reality can push the boundaries of the real world. Simply enter your information to get an exclusive preview of “The Metaverse” report and to start receiving our eMarketer Daily newsletter, which provides data, insights, and perspective on the latest digital marketing and media trends, bolstered by our signature charts.
TikTok Commerce 2022 Report Preview
  + stars: | 2022-09-29 | by ( ) www.businessinsider.com   time to read: +1 min
TikTok’s powerful algorithm and cultural relevance has made it the go-to platform for emerging shopping trends. To succeed on TikTok, brands must craft their social commerce strategies around creating content that’s designed for entertaining first and shopping second. Insider Intelligence’s TikTok Commerce 2022 Report details social shopping behaviors on TikTok, the importance of creators in driving sales on and off the platform, and strategies for success in 2022. With essential stats and insights to understand the TikTok landscape, the report helps marketers identify opportunities to reach engaged audiences with strong purchase intent, and build communities that will connect with their products in meaningful ways. To download this exclusive preview of our TikTok Commerce 2022 Report and access the insights within, simply enter your information in the form to the right.
Digital Trust Benchmark Report 2021 Preview
  + stars: | 2022-09-20 | by ( ) www.businessinsider.com   time to read: 1 min
In our Digital Trust Benchmark Report, we analyze the data from our fifth annual “US Digital Trust Survey” to evaluate how US social media users feel about nine major social media platforms–Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitter, and YouTube–and reveal the extent to which trust affects usage and attitudes toward advertising. To download this exclusive preview of the Digital Trust Benchmark Report and access the data and insights within, simply enter your information in the form to the right. We’ll also add you to our eMarketer Daily newsletter, which provides data, insights, and perspective on the latest digital marketing and media trends – all at a glance with our signature charts.
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