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When Taco Bell announced the event back in July, it invited hundreds of fast-food lovers to slow down and enjoy "early retirement" with all-you-can-eat Taco Bell meals and "senior-inspired recreation." Hanging among the racks were limited-edition Taco Bell merchandise, vintage T-shirts, basketball shorts, hot pants, and many, many hats. I opted for the Cantina chicken burrito and soft taco, my favorite new menu items at Taco Bell. Tim revealed he was an avid runner who had trekked two miles to grab a single taco from Taco Bell for 97 days in a row. Anneta Konstantinides/Business InsiderWhen I asked Rotter why Taco Bell was so important to him, he recalled a trip to the only Taco Bell in Hawaii that sells kalua pork, where the staff lit up over his Hawaiian Taco Bell shirt.
Persons: , Taco, Taco Bell, Uber, tacos, Kenny Rotter, Rotter, fanny, there's, Snoop, I've, Anneta, Taylor Montgomery, Taco Bell's, Montgomery, Dolly Parton, Bell, Gen Z, Tim, dink, influencer Joey Zauzig, Zauzig, Will, James, Caroline Organizations: Service, Taco Bell, Bell, Business, New York, Subway, Planters, KFC, Mac Locations: San Diego, La Valle, San Diego's, Santa Fe, Los Angeles, San, Woodstock, LA, Taco, Hawaii, America
Ceasar Bacarella v. Prime HydrationThe issue: In this case, Caesar Bacarella, the Florida-based owner of a line of sports supplements and apparel called Alpha Prime and protein brownies called Prime Bites, accuses Prime of trademark infringement. Hi-Tech Pharmaceuticals v. Prime HydrationThe issue: In a trademark suit filed in June, Hi-Tech Pharmaceuticals, a Kentucky-based company, accused Prime Hydration of "unfair competition" and "infringement." What's next: Prime filed a motion to dismiss, which the judge granted on several technicalities. AdvertisementRefresco Beverages US v. Congo Brands and Prime HydrationThe issue: Refresco Beverages, a bottler for Prime, filed a lawsuit in Delaware against Prime Hydration and its parent company, Congo Brands. US Olympic & Paralympic Committee v. Prime HydrationThe issue: The Olympics committee alleges the company used various Olympic trademarks reserved for its beverage sponsor, Coca-Cola.
Persons: , Logan, KSI, Refresco, Agrovana, Prime's, Paul, Howard Telford, Read, forbearance, What's, Castillo, Elizabeth Castillo, they're, dink, Ceasar, Caesar Bacarella, Kennedy, mislabeling, hasn't, Kevin Durant Organizations: Service, Business, Bloomberg, Agrovana, Alpha, Tech Pharmaceuticals, Nutrition, Energy, Centers for Disease Control, Refresco, Congo Brands, Google, Paralympic Locations: Massachusetts, NielsenIQ, Euromonitor, United States, California, Florida, Kentucky, New York, Delaware, Congo, Chancery, Philadelphia, Colorado
Refresco accuses Prime of failing to order the required amount during the first year of the contract, incurring a penalty payment. It's not the only lawsuit Prime is facing. In late April, a class-action lawsuit was filed accusing the brand of mislabeling the amount of caffeine in each drink. Prime filed a motion to dismiss the lawsuit. A similar lawsuit filed in 2023 was voluntarily dismissed.
Persons: , Logan Paul —, Refresco, Paul, Ksi, It's, Sen, Chuck Schumer, they're, dink Organizations: Service, Business, Bloomberg, Refresco, Olympic, Paralympic, Games, USA Locations: Delaware, United States
Read previewBrenton and Mirlanda Beaufils, 32 and 31, are living the good life. The Dallas-based millennial couple is the epitome of DINK energy, relishing their "double income, no kids" lifestyle and finding new and creative ways to make use of their disposable income each month. Brenton and Mirlanda Beaufils take frequent vacations thanks to their child-free lifestyle. Ditching the DINK statusBut just because they enjoy being DINKs now doesn't mean the Beaufils don't think about giving up the lifestyle one day. We never said we didn't want kids," Mirlanda said in the video.
Persons: , Brenton, Mirlanda Beaufils, DINK, Neiman Marcus, Mirlanda, Brand, Beaufils, they're, We're Organizations: Service, Business, BI, Royal, YouTube Locations: Dallas, Italy, honeymooning, Jamaica, Royal Caribbean
A late winner from England substitute Ollie Watkins against Netherlands put Gareth Southgate’s team into the final of Euro 2024, where they will face Spain. It is their second consecutive European Championship final, and the first time England have reached a major tournament final abroad. Denzel Dumfries catching Kane was deemed a penalty, despite the Netherlands defender having little choice but to attempt a block. Against the Netherlands, Rice dropped into similar positions but was far more willing to punch balls forward and look for those ahead of him. Watkins’ stunning winner — set up by Palmer — validated Southgate’s decision yet again, with a goal worthy of winning any game.
Persons: Ollie Watkins, Gareth Southgate’s, Harry Kane, Xavi Simons, Declan Rice, Kane, Denzel Dumfries, Tim Spiers, Mark Carey, Jacob Whitehead, Seb Stafford, it’ll, they’ve, Phil Foden, Kobbie Mainoo, Luke Shaw, Ivan Toney, Southgate, , Foden, Cole Palmer, Watkins, Palmer, Stefan de Vrij, De, Felix Zwayer, Jude Bellingham, Dumfries, , Gary Neville, Bloor Rice, Rice, Simons —, Jordan Pickford, Michael Regan –, Kyle Walker, Watkins ’, Palmer —, Mark Carey The, Zwayer, Phil Foden’s, dink, Bart Verbruggen, Alex Grimm Organizations: England, Netherlands, Aston Villa, Bloor, Wembley, Slovakia, Switzerland, Watkins, UEFA, Michael Regan – UEFA, Getty, England’s, Mark Carey The Denzel Dumfries Show Dumfries, Pixar, Bull, Dumfries Locations: Spain, England, Netherlands, Berlin, Switzerland, Slovakia, Zwayer, Southgate, Dumfries,
But the terms' recent popularity suggests people want to understand how they fit into the broader economy beyond standard measurements. But that, too, is uncertain: She said she was "dangerously close" to losing the aid because her income is too high. ALICEs tend to be older or younger workers, and while they're represented across racial groups, they're more likely to be Black or Hispanic. HIFI: High Income, Financially InsecureHIFI is the latest acronym to join the club. In a 2021 Medium post, Erica Dhawan defined "geriatric millennials" as millennials born in the early 1980s.
Persons: ALICE, HENRY, Kory, Anthony Klotz, Kantenga, DINK, They've, they've, Eric Anicich, Henry, Alice, haven't, Sarah, she's, — there's, they're, Carrie, Gen Zers, Brenton, Mirlanda, Neiman Marcus, Katie Notopoulos, Paige Connell, Connell, Chrissy Arsenault, Arsenault, Jimmy Simpson, who've, Rich, Christopher Stroup, Stroup, HIFIs, Erica Dhawan, Dwahan, Louis, , Jewel Benjamin, Benjamin, micromanaging, Erin Snodgrass, Jacob Zinkula Organizations: FIRE, Business, LinkedIn, Texas, USC Marshall School of Business, : Asset, SNAP, Los Angeles Times, DINKs, Public School, Financial Independence, Sherwood News, Federal Reserve Bank of St, Federal Reserve, University of Michigan Health, Social, Social Security Locations: POLK, City, Dallas, Boston, Massachusetts, Colorado, Santa Monica , California, millennials, Georgia
I could be on a three-month film set or a nine-month series set and then go months without a call. I started working on YouTube thumbnails and event flyers for the music industry. For example, a friend helped repair my dishwasher, so I put together "gift ideas for makers and tinkers." AdvertisementI started posting in groups and asking for gift ideas to write blog posts about. It's not money I would make on a film set, but it was something.
Persons: , Ana Julia Gomes, I've, John Wick, Jessica Jones, It's, I'm, DINK Organizations: Service, Business, Constellation, Apple, DJ, WordPress, Facebook Locations: Berlin, Cuba, Miami, New York City
While everyone's financial situation is different, there are mindset shifts that can help anyone save more, whether they're a cushy DINK or an ALICE living paycheck to paycheck. She said some people can try to "white-knuckle" their financial goals, believing that once they reach them, they won't have to worry about money again. AdvertisementClayman shared a few simple mindset shifts that have helped her clients when faced with different financial issues. Process your disappointmentsIf you feel overwhelmed by the idea of budgeting, Clayman said you should get to the root of why you're overwhelmed. You need a deeper reason to stick to your goals if saving money will require both working a lot and turning down some fun experiences.
Persons: , DINK, ALICE, Amanda Clayman, isn't, Clayman, it's Organizations: Service, Business
Read previewThis as-told-to essay is based on a conversation with Matthew Bennett, a 25-year-old mining equipment brokerage representative in Austin. We were able to afford a luxury trip for our 2nd anniversaryWe've been contemplating moving to California in the future, so I planned a trip to Los Angeles to celebrate our two-year wedding anniversary. It was our first luxury trip as a married couple, and we stayed in four-star hotels, rented a luxury car to drive, and enjoyed fine dining at upscale restaurants. Although we're paying significantly more in rent, it's worth every penny for the experiences we've had so far in Austin. AdvertisementWe have one other goal before we have kids: To open a coffee shop.
Persons: , Matthew Bennett, Brooke, We've, we've, DINK Organizations: Service, Business, BMW, Saab, Toyota Corolla, Rover Locations: Austin, California, Los Angeles, San Antonio
I even quit my 9-to-5 to pursue my passion for content creation. I made $40,000 in revenue from content creation in 2022 and $107,000 in 2023 before expenses. AdvertisementSince I'm not earning a stable income, we've decided to limit our spending more this year. I decided to give myself a salary of $35,000 for 2024 from my content creation business. As content creation doesn't require me to go into an office, I'm hoping to build a flexible career that I can continue around raising a kid.
Persons: , Natalie Fischer, Keldon, now's, we've, There's, Roth, I'm, DINK, We've, He's, we're, haven't Organizations: Service, Business, UGC Locations: Washington, Seattle, pomeranian, Rome, Mexico, Finland
Strong friendships feel equal, exclusive, and mutually supportive. It's a beautiful experience, but one with under-appreciated complexities, Danielle Bayard Jackson, an author and friendship coach, told Business Insider. So before you dub your bestie a toxic friend, here are three major reasons your relationship feels like it's on the rocks — and what you can try before quiet-quitting the friendship. In her book, Jackson offered ways to start conversations around those issues, as well as advice on when to just walk away. In the book, Jackson described close friendship as creating a "vault" where "each friend contributes private things in an intimate and trustworthy space."
Persons: Danielle Bayard Jackson, , Jackson, I'm, DINK, it's, It's Organizations: Service
He really wanted kids but said it was fine if I didn't, as he loved me and just wanted to be with me. I thought having a family with him would be amazing. I don't think we would have planned far ahead enough to do a trip like that before having kids. I don't regret having kids youngI really enjoy being a mom. I didn't want to get to a point in my career where I was doing really well and then take a big break.
Persons: , Megan Pagel, Michael, DINK —, Pagel, Covid, it's, I'm, DINK, I'd, I've Organizations: Service, Business Locations: Tasmania, Australia
That's what Nvidia needed semiconductor design firm Synopsys to do to make this next generation of chips. Right now, Nvidia has had not one, but two different breakthroughs: Accelerated computing at a ridiculously fast speed and generative artificial intelligence. I think Jensen regards Dell as a crucial partner when it comes to installing Nvidia's systems anywhere. Do I think Nvidia would like to do more business with Apple? I think Nvidia would like to do more business with everyone, including alleged opponent Intel .
Persons: Abraham Lincoln, David Herbert Donald, Jensen, It's, Jensen Huang, Lincoln, Leonardo da Vinci, da Vinci, he's, Blackwell, Grace Hooper Superchip, , Moby Dick –, that's, they've, Adam Selipsky, Jensen laughingly, Claude, Anthropic, Dell, Michael Dell, Jensen's, it's, dink, I'm, Johnson, J, Abbott, Reckitt Benckiser, we've, CrowdStrike, ServiceNow, Bill McDermott, Tesla, Elon Musk, Lora Kolodny, That's, Frank Slootman, Ansys, Synopsys, isn't, Sundar Pichai, Satya Nadella, Larry Ellison, Nvidia's Blackwell, Mark Zuckerberg, Jim, Tim Cook, Cook, Apple, Jim Cramer's, Jim Cramer, Josh Edelson Organizations: Lincoln, GTC, Nvidia, GTC –, CNBC, Amazon, Microsoft, Google, Dell Technologies, Club, Dell, Siemens, Rockwell Automation, Cadence Design Systems, Nvidia's, Johnson, Abbott Laboratories, GE Healthcare, cybersecurity, Palo Alto, Palo, Snowflake, AMD, Autodesk, Cadence, Computer, Oracle, Apple, Justice Department, Intel, Vision, Jim Cramer's Charitable, SAP Center, AFP, Getty Locations: U.S, Silicon Valley, Lincoln, Here's, Palo Alto, Pittsburgh, Switzerland, San Jose , California
Ryan Tan and Corinne Chow are a DINK couple in Singapore. AdvertisementThe couple is part of a growing group of DINK — double income, no kids — couples around the world. Advertisement"Now when we go on holidays, we have a bit more disposable income," Chow said. People in comments and on private messaging often thank her for creating content about not having children, she said. And I know not having children has contributed largely to that expense."
Persons: Ryan Tan, Corinne Chow, DINK, , Chow, Tan, DINK —, Singapore Chow, Corinne Chow Corinne Chow Chow, Port Ellen whiskeys, Glen Keith, Glen, Bihan Chen, I'm, Tiffany Wasiuk Organizations: Service, Consumer Finances Locations: Singapore, Port, Tokyo, China, Virginia, Tan
Some DINKs are using their higher net worth to retire early, travel, and afford luxury items. But there's an even darker side to DINKs: The slice that forgoes kids not by choice but out of necessity. It's difficult to parse out the exact number of Americans who might want kids but can't have them. We know that the childfree group — people who don't want kids — might be about 20% of the US adult population. It's contributing to a whole population of DINKs who can't afford to shed the moniker.
Persons: DINK, , you've, Gen Zers, it's, Kimberly Palmer, Kathryn Edwards, Larry Bienz, he's, Bienz, civically, let's, Amelia, Kevin, They've, We're, Amelia's, Roe, Wade, Zachary Neal, Neal, Jennifer Neal, Priscilla Davies, she's, Davies, They're Organizations: Service, Harris, RAND Corporation, American Society for Reproductive, US Children's Bureau, Michigan State Locations: NerdWallet, DINKs, Chicago, Michigan
None of that was true for her, but today she is part of a double-income, no-kids — or DINK — couple. AdvertisementWhile Michelle and her spouse's parents have been supportive, the couple still feels the weight of a culture that's oriented around having kids. There's also a familiar refrain — one that many DINKs come up against — that it's a selfish decision to forego having kids. AdvertisementShe thinks that being a DINK, and opting into it as a lifestyle choice, needs to be more normalized. Are you a DINK or someone grappling with the realities of a child-centric world?
Persons: Michelle, DINK, , Michelle didn't, DINK —, They've, She's, it's, Zachary P, Neal, Jennifer Watling Neal, childfree, There's, they're Organizations: Service Locations: DINKs, North Carolina, Europe, Orlando, NerdWallet
At the current trajectory, that's set to weigh on the economy for the next decade or more. AdvertisementMillennials aren't having as many kids as previous generations, and that fact could end up dragging down economic growth for more than a decade. "What you're talking about is these birth rates dropping very, very low levels, which over the course of time has huge impacts on the economy," Pomeroy said. The impact of millennials having fewer kids will likely be worse than the impact of aging boomers — and the most dire consequences could come 10-15 years from now, Pomeroy estimated. The most important thing to encourage people to have more kids might be a cultural shift in how we talk about children, Buchholz says.
Persons: Millennials, , James Pomeroy, Pomeroy, Todd Buchholz, , boomers, Buchholz, That's, DINK, " Buchholz, it's Organizations: Service, Centers for Disease Control, White House, Medicare, Social Security, CNBC, Sony PlayStation Locations: China, Japan, Russia
When Tiffany Wasiuk, 42, heard from her now-husband on their first date that he never wanted children, she was pretty much ready to marry him. “That was amazing that we actually met, and I found someone that never wanted children as well,” she said. The lifestyle choice has also meant a level of financial stability and preparedness that’s become a hallmark of DINKs. “And I know not having children has contributed largely to that expense.”AdvertisementLike many other DINKs, Wasiuk and her husband enjoy traveling. Her parents also had a boat at the marina, and they were able to join Wasiuk and her husband for boating adventures.
Persons: Tiffany Wasiuk, DINK, , , , who’s, that’s, that's, They've, I'm, Wasiuk, they’ve, we've, she’s, we'll, haven’t, It's Organizations: Service, Business, Consumer Finances, Wasiuk, Research Locations: Virginia Beach, Caribbean, Virginia
NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . I'm Joi-Marie McKenzie, the editor in chief of Life at Business Insider and your new Saturday anchor. Emily HartDispatchThere's still time to plan next weekend's travelRaise your hand if you're taking advantage of the upcoming Presidents’ Day weekend. If you’re like me and forgot to plan an amazing three-day vacation, don’t worry.
Persons: , I'm Joi, Marie McKenzie, Let's, Emily Hart, There's, There’s, it’s, Richard Chance, Anthony Farrer, Farrer, Reed Hoffmann, Ed Zurga, RJ Sangosti, Rebecca Zisser, Taylor Swift, Swift, Andrea Chronopoulos, DINK, Tyler Le, John Goodman, Goodman, Dan Conner, Roseanne, , Walter Sobchak, he’d, Coen, Gilles Mingasson, Peacock, Adrienn Szabo, Abbott, Quinta Brunson's, dino, Joi, Dan DeFrancesco, Jordan Parker Erb Organizations: Business, Service, , Amtrak, MediaNews, Kansas City Chiefs, Super, Polygram, Entertainment, Universal Pictures, Circle Films, Paramount, Hulu Locations: Florida, Alaska, St, Lucia, Amtrak’s, American, New York
DINKs are proudly emerging as an aspirational class for young people — and they're ready to live it up. So when she set up her dating profile, Johnson included in her bio that she didn't want to have kids of her own. Amy Blackstone, the author of the 2019 book " Childfree by Choice ," said that the financial gap between DINKs and couples with kids wasn't solely because of the choice about children. DINKs, GINKs, " rich aunties ," and DINKWADs — DINKs with a dog — have become aspirational identities for younger generations. There are the DINKs who can seize the American dream and the parents who are struggling to stay afloat in a country without guaranteed paid leave or affordable childcare .
Persons: Elizabeth Johnson, Johnson, DINK, DINKs, they've, there's, Amy Blackstone, it's, Alex Killingsworth, Killingsworth, Marcia Drut, Davis, Drut, Blackstone, she'd, Gen Z, That's, X didn't, Zachary P, Neal, Jennifer Watling Neal, millennials —, I've, Marcia, she's Organizations: of, Johnsons, Minneapolis townhome, Federal, Consumer Finances, Broadway Locations: Florida, Swiss, Hawaii, Oregon, Canada, Alaska, Dominican Republic, of America, Minneapolis, Texas, New York, Michigan, Drut
I recently became a DINK when I moved in with my partner in New York City. I'm paying $150 less in rent for a more spacious apartment with a backyard and a basement. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . I'm a DINK, which means I live with my partner and we have double income, no kids. Before I lived with my partner, I was typically spending nearly half my income on rent, and I couldn't afford to save for big purchases.
Persons: DINK, , I'm Organizations: Service Locations: New York City, New York
They didn't necessarily set out to become DINKs, but it's a lifestyle that's worked well. AdvertisementWendy and Steve Thomas didn't necessarily set out to be DINKs, but it's a lifestyle that's worked out for them. Wendy Thomas, 55, and Steve Thomas, 51, are a California-based couple in a growing legion of Americans who are DINKS — households that are double income, with no kids. It's a lifestyle they "fell into," according to Steve Thomas, who works in the golf maintenance industry. AdvertisementAnd the couple isn't out proselytizing the DINK lifestyle, although it can elicit a lot of questions from strangers.
Persons: Wendy, Steve Thomas, that's, , Steve Thomas didn't, Wendy Thomas, They've, DINK, she's, Steve, they're, Gen, Zers, DINKs, there's, it's Organizations: Service, redwoods, Census Bureau, Federal Reserve's Survey, Consumer Finances Locations: California, Southern California
He and his partner chose a wait-and-see approach to having kids. Now dealing with personal hardship, Bernard is grateful a child doesn't have to deal with it, too. From a financial standpoint, being a DINK has meant flexibility — and the ability to spoil his dog "big time." "It's like saving lots of money, a kid versus dog day care, just on a purely financial perspective," he said. Advertisement"This whole experience has made me honestly more grateful to be a DINK than ever," Bernard said.
Persons: Bernard, , DINK, DINKs, there's, that's, he'd, I've, I'd Organizations: Service
We'd been together for about five months when we talked about whether he could live without having kids. AdvertisementJessica Lorimer and her husband Owen spend the money they save not having kids traveling to places like Thailand. It was nice to know that we're not the only ones who prioritize things in our lives besides having children. We've thought a lot about the consequences of having and not having children, but people still tell us we'll change our minds. When asked about having kids, we politely say it's not in our plan, but people have strong opinions.
Persons: Jess Lorimer, Lorimer, , It's, I've, Owen, We'd, Jessica Lorimer, Jessica Lorimer He'd, I'd, we're, it's, we've Organizations: Service, Royce Locations: England, Winchester, Thailand, New Zealand, Toubkal, Morocco
Their ranks are only growingA millennial couple moving into their new home. Getty ImagesDINKs are not a huge share of the population, but they've been on the rise. Among unmarried couples, that figure is slightly up from 2019, per ACS , when 4.4% of the population was cohabiting couples not living with a child under 18. That's higher than the one in 10 women who were in the same boat as of 1976. And 16.5% of adults 55 and older were childless as of 2018.
Persons: they've Organizations: Getty, Survey, US
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