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☆ What is 'underconsumption core'? A new trend on TikTok aims to get GenZ to buy less.
▼ + stars: | 2024-07-28 | by ( Hannah Getahun | ) www.businessinsider.com time to read: +4 min

For many Gen Zers, the generation between the ages of 12 and 27, TikTok is the primary social media platform where they find products to buy. Gen Z doesn't really trust influencers anymoreInfluencers don't hold the same power they once did among younger audiences, some research suggests. Because of limited regulation of the social media advertising space, fraud runs rampant on social media . Some evidence suggests Gen Z is benefiting financially from living at home but may not feel these benefits because of money dysmorphia. This dysmorphia can sometimes be fueled by social media, where wealthy lifestyles are on display.

Persons: —, Zers, TikTok, it's, Stanley, Jade Taylor, Gen Z, Influencers, aren't, Gen, Z, Brett House Organizations: Service, Business, New York Times, Times, Yahoo News, Columbia

☆ TikTok has become a pseudo-shopping channel, and Gen Z has had enough
▼ + stars: | 2024-04-22 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

@ceevannn #stitch with @Renèe | Influencer Marketing these days, Katy Hearn’s products and branding dont move me to purchase. TikTok influencers stand above IG because of authenticity. As social media marketing evolved, so did the opportunity for influencers to work with more brands. Data shared with the outlet from a YPulse study found that 45% of 13 to 22-year-old respondents felt influencers don't have the sway they used to. Sophie Wood, the director of strategy at influencer marketing agency Fohr, told BI the influencer bubble hasn't burst, it's just changing.

Persons: —, Manrika Khaira, TikTok, it's, Zers, CeeVan, influencers, Katy, rogan, @Madeline Pendleton, Ashley Rector, Quimby, — influencers, Rector, Samantha Zink, Zink, Gen Z, Influencers, Catherine Falls, Sophie Wood, Wood, Hannah Witton, Witton, It's, Jessica Dante Organizations: Service, Business, Influencer, qvc, Federal, Quimby Digital, Zink Talent, Yahoo News, YouTube, Smart, BI, Love Locations: Catherine, London

☆ Gen Zers want you to know they are sick of extravagant influencer brand trips
▼ + stars: | 2024-03-06 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +7 min

Gen Z is growing disinterested in the extravagant brand trips influencers are sent on. The generation that has grown up with social media says the lavish lifestyles of the internet's rich and famous no longer thrill them. Tarte brand trips are famed in the influencer worldFor years, brand trips have been a way to solidify a company's name among the young people who watch YouTube and scroll TikTok and Instagram. Varbanova said there are some young people — mostly millennials and DINKs — who still see over-the-top, out-of-touch brand trips as aspirational. If Gen Z's spending money is the goal, brand trips are missing the mark.

Persons: influencers, Katya Varbanova, Maureen Kelly, Tarte, Bora, Shein, Tahrea Sherman, Sherman, Phil Treagus, Evans, Influencers, Varbanova, It's, DINKs —, Rather, she'd Organizations: Service, YouTube, Walmart, Giraffe Social Media, BI Locations: Bora Bora, China

☆ Gardeners are fuming about a study that found produce from urban farms has a high carbon footprint
▼ + stars: | 2024-02-29 | by ( Catherine Boudreau | ) www.businessinsider.com time to read: +7 min

Fruits and vegetables grown on urban farms have on average six times the carbon footprint of produce from conventional farms, the study, which was published in the peer-reviewed journal Nature Cities , found. Hawes said that produce grown on 17 out of the 73 urban farms his team studied across five countries had lower carbon footprints than produce from conventional farms. Rushdan also argued that urban farms are a much more sustainable use of land than commercial or industrial development. The letter also alluded to the structural problems that can prevent urban farms from being more permanent, including commercial development and barriers to landownership. "Our work does not lessen the many benefits that urban agriculture provides," Hawes said in an email.

Persons: shockwaves, Jason Hawes, Hawes, Rushdan, Detroit's, Benjamin Goldstein, Goldstein, they'd, Monica Fitzgerald Organizations: Service, University of Michigan, Nature, YouTube, Business, University of Michigan School for Environment, Sustainability, Detroit, BI, US Department of Agriculture Locations: Detroit, Philadelphia, Washington, DC, Boulder , Colorado

☆ TikTok made overconsumption cool. Now, it's turning against it.
▼ + stars: | 2023-12-01 | by ( Charissa Cheong | ) www.businessinsider.com time to read: +5 min

People are calling out overconsumption, and redefining what it means to be cool on social media. Social media users have long called out the consumerist culture fostered by social media, but recently a group of anti-heroes rose into the TikTok spotlight to battle this kind of overspending using their online platforms. It also reflects a marked change from the kind of aspirational content that people have historically associated with other social media platforms like Instagram. The fight against overconsumption perhaps indicates that creators are trying to redefine the standard of what it means to be cool. The glorification of overconsumption that defined social media may be on its way out.

Persons: TikTok, overconsumption, —, We're, there's, that's, Michelle, Ellie, Kim reshared, Kim Organizations: Service, overconsumption

☆ TikTok has become a 'billion-person focus group' that can make or break your business with one viral video
▼ + stars: | 2023-06-22 | by ( Jordan Hart | ) www.businessinsider.com time to read: +4 min

A review can now completely change the trajectory of a business if it goes viral on TikTok. A viral video on TikTok can make a product fly off of shelves, or leave consumers questioning the quality of a company. Corey Robinson, chief product officer for Abercrombie & Fitch, described TikTok to The Journal as "a billion-person focus group." Fame is just as easy to achieve as infamy on TikTok where videos can quickly — and unexpectedly — go viral. In late 2022, Chipotle employees were hit with waves of complicated orders and unhappy customers after Lee and TikToker Alex Frost posted viral videos trying a menu hack for quesadillas.

Persons: Corey Robinson, Abercrombie, Robinson, Pink, Chef Pii, Pii, naysayers, TikTokers, hashtag, Keith Lee, Lee, Kwame Boakye, TikToker Alex Frost, Chipotle, Brian Niccol Organizations: Street Journal, Morning, Abercrombie & Fitch, Fitch, Walmart, Dave's Gourmet, NielsenIQ, McKinsey & Company, Fire Locations: Orlando

☆ Deinfluencing, explained: Forget the influencers. Here come the 'deinfluencers'
▼ + stars: | 2023-06-11 | by ( Faith Karimi | ) edition.cnn.com time to read: +8 min

Their messages are simple and straightforward: These items are overhyped, you don’t need them, and here’s why. Courtesy John O'DonnellIt comes as social media has become crucial for marketing products and services – especially to younger consumers. “Rather than saying buy this, they are saying – don’t buy this. Aria Connor, 36, creates lifestyle content on social media and says some deinfluencers are not in it for the right reasons. But social media advice on what to buy or what not to buy is not all that meaningful, she says.

Persons: ”, Kris Ruby, John O'Donnell, –, ’ ” Ruby, deinfluencing, haves ”, Louis, who’s, “, ” Michelle Skidelsky, ” Skidelsky, Michelle Skidelsky, Aria Connor, Connor doesn’t, Connor “, ‘, Ruby, Victoria Sola, deinfluencers, Sola Organizations: CNN, Ruby Media, Brands, “, Victoria Locations: Mains, Mikayla Mains, Canadian, influencers

☆ Lululemon, cult athleisure brand, takes on the booming culture of 'dupes'
▼ + stars: | 2023-05-06 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +5 min

This weekend, athleisure giant lululemon is hosting a dupe swap at the Century City Mall in Los Angeles. Call it recession-core or Gen Z’s anti-consumerism sentiments, but #dupe has amassed more than 3.5 billion views on TikTok. Before, finding knock offs was a lowkey way to way to find affinity to a luxury brand. Lulu has been “hyper aware” of dupe culture, its Chief Brand Officer Nikki Neuburger said in an interview with CNN Business. Though lululemon may be leading in dupe hashtags on TikTok, the Align line that began in 2015 remains its top seller, the company said.

☆ ‘De-Influencers’ Want You to Think Twice Before Buying That Mascara
▼ + stars: | 2023-02-03 | by ( Sara Ashley O'Brien | Lane Florsheim | ) www.wsj.com time to read: 1 min

After years of influencers pushing cosmetics, clothes, personal tech and supplements to the masses, a rising cohort is taking a different tack: telling people what not to buy. They’re calling it “de-influencing.”The term is being popularized in videos by people whose experience runs the gamut: disappointed consumers, savvy beauty bloggers, doctors dispelling skin-care myths and former retail employees dishing on which products they saw returned most often. Their shared guidance is a rejoinder to a seemingly endless stream of recommendations and promotional content on the platform—and a sign of growing backlash to overconsumption. TikTok videos under the hashtag #deinfluencing have surpassed 68 million views.

☆ Forget influencers. ‘Deinfluencing’ is now a thing
▼ + stars: | 2023-02-03 | by ( ) edition.cnn.com time to read: 1 min

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