Nov 10 (Reuters) - Shares of advertising tech firm Trade Desk (TTD.O) plunged 19% on Friday following a quarterly revenue forecast dented by a slowdown in spending from labor strike-hit automakers and media companies.
Trade Desk has what it calls "a marketplace" of more than 200 companies, including ESPN, Hulu and Fox, where advertisers can choose to show their ads.
The company also caters to brands such as Warner Bros Discovery (WBD.O), which warned this week the sluggishness in advertising trends could continue into the next year.
Trade Desk expects fourth-quarter revenue of at least $580 million, which was $30 million lower than estimates, according to LSEG data.
"We appreciate the near-term conservatism and think that Trade Desk sits in a unique position to deliver defensibility in a deteriorating macro but also growth in an improving one," RBC Capital Markets analysts said.
Persons:
Piper Sandler, Jeff Green, Samrhitha, Sriraj
Organizations:
Google, ESPN, Hulu, Fox, Warner Bros Discovery, Trade, RBC Capital Markets, Thomson
Locations:
Alphabet's, Bengaluru