By 2025, Nestle promises not to use any plastic in its products that isn’t recyclable.
By that same year, L’Oreal says all of its packaging will be “refillable, reusable, recyclable or compostable.”And by 2030, Procter & Gamble pledges that it will halve its use of virgin plastic resin made from petroleum.
To get there, these companies and others are promoting a new generation of recycling plants, called “advanced” or “chemical” recycling, that promise to recycle many more products than can be recycled today.
So far, advanced recycling is struggling to deliver on its promise.
Nevertheless, the new technology is being hailed by the plastics industry as a solution to an exploding global waste problem.
Persons:
Nestle, L’Oreal
Organizations:
Procter, Gamble