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Persons: Tommy John Tommy John, you've, Tommy John, now's, you'll, Eberjey, Gisele, You've, it's, terry Organizations: Business Locations: Men's Pima, BedHead, Black

☆ 'Dungeons & Dragons' is a cornerstone of big-business nerdworld. A top exec says Wizards of the Coast has a plan to keep the game hot for 50 more years.
▼ + stars: | 2024-11-27 | by ( Cheryl Teh | ) www.businessinsider.com time to read: +6 min

BI spoke to a Wizards of the Coast executive to hear how the company is trying to keep "D&D" hot. For half a century, the game of "Dungeons & Dragons" has been a cornerstone of the nerdy experience. Fresh contentWOTC's plan centers on refreshing D&D's core content, including rulebooks like the "Player's Handbook" (PHB), "Monster Manual," and "Dungeon Master's Guide." Lanzillo highlighted one of WOTC's major ongoing collabs: "The Twenty-Sided Tavern," an off-Broadway theater production that's a live, stage-play version of a "D&D" game. AdvertisementDavid Carpenter, the creator of "Twenty-Sided Tavern," told BI that the show involves the audience using software to participate in the two-and-a-half-hour-long program.

Persons: It's, Elon Musk, it's, Chris Cocks, Jess Lanzillo, We've, Lanzillo, WOTC, k0gr6kMDXC, —, Matthew Mercer, — there's, who've, that's, David Carpenter, Carpenter, Bronwen Sharp Felicia Day, Iyengar, Erika Ishii, Gen Organizations: Coast, Hasbro, WOTC, Lanzillo Locations: Converse, New York, North America

☆ Opinion | We Wanted a New Republican Party. Trump Delivered.
▼ + stars: | 2024-11-22 | by ( Ross Douthat | ) www.nytimes.com time to read: +55 min

Barack Obama was elected president, and the mood in the Republican Party picked up on the mood you’ve already described. But in the end, what he did electorally was not in that election to build the pan ethnic working class Republican Party. But at the very least, there was the conventional wisdom was that the Republican Party had to move substantially to the left on immigration. I just think that if the Republican Party is not the party of private property and wealth building, so I don’t think. Is there any chance that the Republican Party is about to not be the party of private property and wealth building No, no, I think you’re right.

Persons: I’m Ross Douthat, Donald Trump didn’t, Trump, I’ve, Reihan Salam, Reihan, George W, I’m, pry, Ross, Ross Douthat, let’s, Bill Kristol, Bush, Boomer, Giuliani, Ronald Reagan, wasn’t, Bill O’Reilly, Ross Reihan, Bush’s, Barack Obama, Obama, That’s, Mitt Romney, Paul Ryan, Ryan, Rush Limbaugh, notionally, Jeb Bush, Marco Rubio, Bill Clinton, Donald J, Let’s, it’s, It’s, ”, Donald Trump, Rudy Giuliani, Will, electorally, Romney, we’d, didn’t, Pat, John McCain, Frank, Kavanaugh, Trump’s, George Floyd, Biden, hadn’t, progressivism, premised, ender, New Party ”, ryan, neoliberals, Steve Bannon, Steve Moore, we’re, Moore, Bannon didn’t, COVID, JD Vance, Elon Musk, Musk, he’s, Vance, hasn’t, Clinton, Hillary Clinton, Margaret Thatcher’s, Reagan, Roosevelt, Republican policymaking, we’ve Organizations: New York, Republican Party, Manhattan Institute for Policy Research, New Party, New York Times, Harvard Institute of Politics, Harvard, The, Democratic, Great Society, Republicans, Republican, Reagan Democrats, Tribune, Trump, Perot, Tea Party, Party, Social Security, Grand New Party ”, Romney, Obama Trump voters, GOP, Amnesty, Reagan, Biden, American, America, romney, Infrastructure, Clinton Democrat, Uc Locations: Washington , DC, Northwestern, Washington ,, New York, Washington, Iraq, America, “, China, American, United States, Clinton, it’s, Nevada

☆ Netflix's Jake Paul vs. Mike Tyson fight showed that getting attention is what Jake Paul does best
▼ + stars: | 2024-11-18 | by ( Katie Notopoulos | ) www.businessinsider.com time to read: +4 min

AdvertisementAround 60 million people watched Jake Paul fight Mike Tyson on Netflix on Friday night. On Friday night, 60 million people watched live on Netflix as Jake Paul beat Mike Tyson in eight rounds of a boxing match. AdvertisementI've underestimated Jake Paul before, and I've learned my lesson. In a way, Paul vs. Tyson was simply the ultimate content "collab." It's unclear where Jake Paul goes from here, or where boxing goes.

Persons: Jake Paul, Mike Tyson, Jake Paul's, Mike wallop Paul, Paul, I'm, I've, Paul hadn't, influencers, Tyson, Beyoncé, they'll Organizations: Netflix, YouTube, Twitter, Facebook

☆ Running clubs are surging in popularity and all types of brands are lining up to sponsor them
▼ + stars: | 2024-07-18 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

For years, big fitness brands like Lululemon and Nike have hosted running clubs at their stores that attract athletes. But the more recreational and social running clubs popping up all over the country are getting the attention of brands of all stripes. Running app Strava has 860,000 clubs on its platform, and 37% of active users are part of a running club. Most of Slow Girl Run Club's runners are women between the ages of 22 and 30. Instead, she looks for partnerships that Slow Girl Run Club's members are interested in.

Persons: —, Gen, Tyler Swartz, Swartz, Endorphins, Isabel DiGiovanni, DiGiovanni, Coco Organizations: Service, Nike, Business, Brands, IRL, New, New York, New York Mets, New York Marathon, Miru Locations: New York, Chicago, Miami, Dallas

☆ How 'Bridgerton' Merch, Brand Collabs, and Marketing Made Regency Era Cool Again
▼ + stars: | 2024-06-25 | by ( Olivia Singh | ) www.businessinsider.com time to read: +14 min

Advertisement'Bridgerton' provided escapist entertainment during a period of isolationPhoebe Dynevor as Daphne Bridgerton and Regé-Jean Page as Simon Basset in season one of "Bridgerton." Will Tilston, Florence Hunt, Luke Thompson, Ruth Gemmell, Luke Newton, and Nicola Coughlan in "Bridgerton" season three. Not only did "Bridgerton" fans read the novels, but they showed off the books themselves — original editions, newer covers, and limited edition variant box sets — on BookTok. Bath & Body Works teamed up with "Bridgerton" to create a 36-piece collection of candles, body care, and more. Not only did Bath & Body Works' "Bridgerton" products sell well, Cooper said, but they helped attract younger customers to stores thanks to promotional efforts on social media, where the "Bridgerton" campaign was the company's "most engaged" effort of the year.

Persons: Jonathan Bailey, he'd, Anthony Bridgerton, Bailey, Julia Quinn's, It's, That's, Charlotte, Phoebe Dynevor, Daphne Bridgerton, Jean Page, Simon Basset, Liam Daniel, Bridgerton, Chris Van Dusen, Rhimes, Cat Quinn, Quinn, Will Tilston, Florence Hunt, Luke Thompson, Ruth Gemmell, Luke Newton, Nicola Coughlan, Netflix Julia Quinn's, Penelope Featherington, Shondaland, Cassandra Morales Thurswell, Daphne Bridgerton's, Tea, Colin Bridgerton, Eloise Bridgerton, Francesca Bridgerton, Earl Grey, Kristina Tucker, Maurice Cooper, —, Cooper, Kendall Coleman, Williams, Mary McNamara, Melody Morton, Lush, Penelope Featherington cleanser, Hannah Dodd, Jessica Madsen, Bryan Bedder, Ladurée, Kiko Milano, influencers, Miley Cyrus, Billie Eilish's, Lady Whistledown's, Madsen, Dodd Organizations: Business, Netflix's, Netflix, Quinn's New York Times, New York Times, Republic of Tea, Body Works, Body, Williams, Los Angeles Times, Bath Locations: Morocco, England, COVID, BookTok, Republic, New York, Bath, New York City

☆ ‘Challengers’: Normcore Clothes on Sweaty Bodies
▼ + stars: | 2024-04-25 | by ( The Styles Desk | ) www.nytimes.com time to read: +1 min

This week “Challengers,” Luca Guadagnino’s film about love, lust and tennis, finally hit theaters after being delayed by the actor’s strike last fall. Starring Zendaya, Josh O’Connor and Mike Faist as racket prodigies reunited by fate and tournaments, with costumes by Jonathan Anderson (designer of Loewe, his own JW Anderson line and many Uniqlo collabs), it is a romp through competitions and clothes. Vanessa Friedman Aesthetics — clothes, colors, design — have always been important in Luca Guadagnino’s movies, but “Challengers” is the first time he has collaborated with a single fashion designer: Jonathan Anderson. Jessica Testa Well, it’s not often you see a major fashion designer step into a film costume designer role. VF I loved the whole pop-art aesthetic of the movie, but I can’t say any of the clothes screamed “JWA” to me.

Persons: ” Luca Guadagnino’s, Zendaya, Josh O’Connor, Mike Faist, prodigies, Jonathan Anderson, Loewe, Anderson, Vanessa Friedman, Luca Guadagnino’s, ”, Jessica Testa, Guy Trebay JWA, Luca, Givenchy, Blake Edwards

☆ A TikTok-famous hairstylist went viral for fixing bad dye jobs for free. It soon backfired.
▼ + stars: | 2024-03-15 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +8 min

Lewis, who has 1.4 million followers on TikTok, told Business Insider he enjoys having the "opportunity to positively impact how someone feels about themselves." Lewis said in the video they kept the length the same, rather than putting in extensions and suggested that was what Madison wanted. But things soured when Lewis responded to some comments under the video, saying they were "disappointed" and "underwhelming." Lewis told BI this was the first time he heard Madison wasn't entirely happy with her hair. In a follow-up video, Madison said she felt "used" by Lewis because he would make so much money from the TikToks she featured in.

Persons: —, Alfredo Lewis, influencer, Lewis, TikTok, Philip Wolff —, Samantha Zink, Zink, Taylor Madison, Madison's TikTok, Madison, Lewis couldn't, I've, Madison wasn't, it's, @taylormadisonofficial, Taylor 💜, orth, ake, ike, rama, ines, etween, ove Organizations: Service, Business, LA —, Zink Talent, Madison, ust Locations: LA, Madison's, Minnesota

☆ Taylor Swift just dropped her track list, and it features banger collabs and some major easter eggs
▼ + stars: | 2024-02-06 | by ( Skylar Boone | ) www.businessinsider.com time to read: +2 min

Taylor Swift just dropped her track list for "The Tortured Poets Department." Other tracks on the album include "So Long, London," a possible nod to Swift's break-up with English actor Joe Alwyn. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementTaylor Swift just dropped her track list for her upcoming album, "The Tortured Poets Department," and it sure looks like she's got a lot in store for the Swifties. Post Malone), the title track "The Tortured Poets Department," "My Boy Only Breaks His Favorite Toys," and "Down Bad."

Persons: Taylor Swift, Post Malone, Joe Alwyn, —, she's, Swift, Clara Bow, Travis Kelce, Kelce, Swifties Organizations: Poets Department, Service, Kansas City Chiefs, Sunday's Locations: Florence, London, Florida, Las Vegas

☆ Taylor Swift just dropped her track list, and it features banger collabs and some major Easter eggs
▼ + stars: | 2024-02-06 | by ( Skylar Boone | ) www.businessinsider.com time to read: +2 min

☆ Lego is leaning into the $6.7 billion 'kidult' economy, through collabs with F1 and Pharrell, and by providing ideas for date night
▼ + stars: | 2024-02-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. "We are noticing a shift, but we are also driving it," Lego Chief Product and Marketing Officer Julia Goldin told Business Insider of the "kidult" trend. This story is available exclusively to Business Insider subscribers. Lego will be putting further efforts around its botanical range around key occasions in 2024, Goldin said. In October, Pharrell Williams biopic, "Piece by Piece," will be released to movie theaters, which will be told using Lego animation.

Persons: —, Julia Goldin, Goldin, Lego, McLaren, Ayrton Senna, Pharrell Williams, Lego Goldin Organizations: Service, Business, Lego, Petronas, BMW, Mercedes

☆ Stanley announces new limited-edition collab with the NBA's Utah Jazz
▼ + stars: | 2024-01-31 | by ( Nicolas Vega | ) www.cnbc.com time to read: +2 min

Ticketholders will be the first to have access to the limited-edition cups, which will be available in both black and white. The Utah Jazz will be selling exclusive Stanley Quenchers emblazoned with the Jazz logo at the team's next home game against the Milwaukee Bucks on Sunday, February 4. The drop is part of a multi-year agreement between Stanley and the Jazz. Stanley is particularly popular in Utah. If Stanley's recent drops are any indication, the Jazz cups should be a hot commodity.

Persons: Stanley, Stanley Quenchers, Lainey Wilson, Joanna Gaines Organizations: Delta Center, Jazz, Utah Jazz, Milwaukee Bucks, Starbucks, eBay, HGTV Locations: Utah

☆ 16 influential talent management firms and agencies helping micro influencers build businesses, from getting brand deals to podcast collabs
▼ + stars: | 2023-11-28 | by ( Shriya Bhattacharya | Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +2 min

The rise of influencer marketing has simplified one of the most sought-after marketing goals for brands — building community. Creating community is part of the reason brands continue to invest in influencer marketing despite economic headwinds. Micro influencers , who have smaller, usually hyper-engaged audiences, partner with brands and leverage the communities they've built for marketing purposes. Micro influencers often run lucrative full-time businesses on their own, but signing with a manager can supercharge that growth. Here are 16 talent-management firms for micro influencers, listed in alphabetical order by company:

Persons: HypeAuditor, Annelise Campbell, Lissette Calveiro Organizations: Business Locations: North America

NEW YORK (AP) — Staring down a hefty holiday gift list? QUEER STYLE EXPLAINED: Pick up the book “dapperQ Style: Ungendering Fashion,” by Anita Dolce Vita. The editor in chief of the queer style magazine dapperQ has put together an enlightening collection of stories on style from the LGBTQ+ community. Queer style helps serve as a possibility model for who we can become.” These voices can help us all. FOOTBALL FAN FUN: “The Football 100,” by Mike Sando, Dan Pompei and The Athletic NFL staff.

Persons: —, gramps, ”, Dayna Isom Johnson, you've, Ototo, Kimora Lee Simmons, Anita Dolce Vita, Harper, Gund, Chase, Mike Sando, Dan Pompei, Tom Brady, William Morrow, Sakurai, Zane Navratil Organizations: The Athletic NFL, Union Square Wines, Sony Locations: Americas, Europe, Africa, Asia, Oceania, Skye, Japan, Hyde Park , New York, U.S, New York, Los Angeles, Nicaragua

☆ Kanye and Adidas: Money, Misconduct and the Price of Appeasement
▼ + stars: | 2023-10-27 | by ( Megan Twohey | More About Megan Twohey | ) www.nytimes.com time to read: +3 min

Even as they squared off in arbitration, Adidas and Mr. West came to an agreement that served their common interest. But most of the revenue would go to Adidas, and Mr. West was entitled to royalties. “Very unfortunate,” Mr. Gulden said, “because I don’t think he meant what he said.”Days later, Jonathan Greenblatt, the head of the Anti-Defamation League, posted online that Mr. Gulden had apologized for those remarks. “Our stance has not changed.”MethodologyThe grid at the top of this article includes most Adidas Yeezy releases between February 2015 and August 2023. the Yeezy Boost 380 Onyx and Yeezy Boost 380 Onyx Reflective).

Persons: West, George Floyd’s, Matt Powell, “, Bjorn Gulden, Mr, ” —, Gulden, ”, Jonathan Greenblatt, Ye, ” Adidas, Joe Coscarelli, Julie Tate, Rumsey Taylor Organizations: The Times, Adidas, Mr, Defamation League Locations: StockX

☆ Kanye ‘didn’t mean what he said’ about Jews, Adidas CEO says
▼ + stars: | 2023-09-20 | by ( Jordan Valinsky | ) edition.cnn.com time to read: +2 min

New York CNN —Adidas CEO Bjørn Gulden said he doesn’t think Kanye West “meant what he said” when the rapper spewed antisemitic comments last year. “Very unfortunate, because I don’t think he meant what he said, and I don’t think he’s a bad person. His comments garnered global outrage and a few days later Adidas ended its nine-year business relationship with him. Prior to those comments, Adidas put the “partnership under review” after he wore a “White Lives Matter” T-shirt in public. It now expects to make a €450 million ($491 million) operating loss in 2023, a much better outcome than the €700 million ($764 million) loss it had forecast back in March.

Persons: Bjørn Gulden, ”, Ye, Gulden, ” Gulden, Adidas didn’t, West Organizations: New, New York CNN, Adidas, West, White, Ku Klux Klan, British, Manchester United Locations: New York, Norwegian

☆ TikTokers aren't McLovin' a 'trash' McDonald's clothing collaboration with skate brand Palace
▼ + stars: | 2023-08-19 | by ( Jyoti Mann | ) www.businessinsider.com time to read: +3 min

McDonald's launched a clothing range in collaboration with British skate brand Palace this week. The McDonald's x Palace pop-up is loading. TikTok user Sneaker Supplier said it's "outrageous" that McDonald's and the skateboarding and clothing company are charging £118 ($150) for a hoodie with its logo. "£118 to put a McDonald's logo and type out Palace is kind of outrageous," Sneaker Supplier said. McDonald's and Palace didn't immediately respond to requests for comment from Insider, made outside normal working hours.

Persons: McDonald's, TikToker Ryan Sullivan, Kayhooz, didn't Organizations: British, Service, McDonald's, Always Air Forces Locations: Wall, Silicon, Downey , California, Downey , CA

☆ Brands are benefitting from Barbie collabs and Taylor Swift shows, says Telsey Advisory Group CEO
▼ + stars: | 2023-08-11 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailBrands are benefitting from Barbie collabs and Taylor Swift shows, says Telsey Advisory Group CEODana Telsey, CEO of the Telsey Advisory Group, joins 'Squawk on the Street' to discuss retail brands benefiting from the success of Taylor Swift shows and the Barbie movie, trends in the clothing retail space, and the risk profile of Tapestry heading into earnings.

Persons: Barbie collabs, Taylor Swift, Dana Telsey Organizations: Brands, Telsey Advisory

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Hulu worked with creator Adam Rose on a sponsored Threads post. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

Persons: influencers, Adam Rose, Kristen Bousquet, I've, Bousquet, Hulu, Krishna Subramanian, Amber Venz, Alessandro Bogliari, Ayomi Samaraweera, Meta, Rose, Brittany Mehciz, Hulu's, Thomas Walters, Ajai Guyot, Guyot, it's, Elon Musk, Ryan Detert, Matt Navarra, who's, what's, Elon, Navarra, Meta's, Instagram, Sooraj Saxena, he's, Sydney Bradley, Taryn Hicks, Jessica Ufuoma, collabs Organizations: She's, Brands, Meta, Creators, Hulu, Dollar, Amazon, Twitter, Sydney Locations: Europe

Insider spoke with influencer marketing experts and creators about sponsored content on Threads. There may not be hashtags yet on Instagram's new app Threads, but that's not stopping #ads from appearing all over the latest social-media platform. Within two days of Threads' launch on July 5 , certain brands and influencers started posting paid, sponsored content. She's since posted more sponsored content to Threads. Some creators, like travel creator Jessica Ufuoma, are turning down sponsored content requests from brands for this reason.

☆ The 'Barbie' movie's latest marketing collab is a hot pink Burger King combo meal
▼ + stars: | 2023-07-13 | by ( Nicolas Vega | ) www.cnbc.com time to read: +1 min

The BK Barbie Combo features a cheeseburger topped with bacon bits and dressed with a bright pink sauce that Burger King says has a "smoky" flavor. Once the straw is put into the dessert, Burger King tops it off with a pink frosted donut. It's not the first time that Burger King has offered a movie-themed meal. But unlike the Spider-Man burger, it doesn't appear that the BK Barbie Combo will be making its way stateside. A representative for Burger King did not immediately respond to CNBC Make It's request for comment.

Persons: Barbie, Burger King, Ken, verbiage, Burger, It's, Sony's, São Paulo, Warren Buffett Organizations: BK, Burger, CNBC Locations: Burger King Brazil

☆ 'Barbie' merch is everywhere and fans can't get enough: 'When you're an icon, everyone is familiar with you instinctively'
▼ + stars: | 2023-06-29 | by ( Nicolas Vega | ) www.cnbc.com time to read: +2 min

"Barbie" isn't just the biggest ticket of the summer, it's also the hottest merch money can buy. Since its creation in 1959, the Barbie brand has had countless partnerships and licensing arrangements with brands in related industries. "When you're an icon, everyone is familiar with you instinctively," Quint tells Make It. "Add on the marketing push that you get with a Hollywood film, and you've got the explosion of attention, content and partnership around the movie." The boutique cinema chain Alamo Drafthouse is leaning into the Barbie hype, launching its first-ever tie-in merchandise collection alongside the film.

Persons: isn't, it's, Margo Robbie, Matthew Quint, Quint, you've, Barbie, they'll Organizations: Malibu, Columbia Business School, Alamo

☆ Why bots make it so hard to buy Nikes
▼ + stars: | 2023-06-01 | by ( Sydney Boyo | ) www.cnbc.com time to read: +3 min

Sneaker bots can accelerate the checkout process, wait in a virtual line or even fill out billing information. Sneaker bots took off in 2012, when Nike released its Air Jordan Doernbecher 9 shoes on Twitter. According to Nike, bots can make up to 10% to 50% of entries depending on demand. "People are successfully able to still bot Nike SNKRS," said Nova. Watch the video to learn more about sneaker bots and how companies like Nike are handling them.

Persons: They're, Nova, Jesper Essendrop, Essendrop, Imperva, Paul Tonko, Richie Roxas, I'm, Travis Scott Organizations: scalpers, Cowen Research, Nike, Jordan, Twitter, YouTube, Adidas, Air Jordan, CNBC Locations: Olive

☆ A micro influencer who posts TikToks in Spanish and English shares the exact 2-page media kit that has helped her land brand deals with Skims and Pottery Barn
▼ + stars: | 2023-03-13 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

She shares the media kit that's landed her paid deals with brands like Sephora, Mejuri, and Olay. The creator had seen TikTokers talk about the importance of using a media kit to land brand deals, so she designed one for herself through Canva. Here is the exact-media kit that Perez has used to land brand deals:Page one of Paulina Perez's media kit. Paulina Perez. Paulina Perez.

☆ 3 steps small-business owners can take to build successful (and affordable) influencer collaborations
▼ + stars: | 2023-03-03 | by ( Erin Greenawald | ) www.businessinsider.com time to read: +8 min

Small-business owner Molly Fedick and consultancy owner Alexandra Shadrow discuss influencer marketing. Molly Fedick founder of Buzzkill Wines Molly FedickMolly Fedick, founder of nonalcoholic beverage company Buzzkill Wines, saw her direct-to-consumer sales jump 327% when she started investing heavily in influencer marketing. Alexandra Shadrow, founder of Trailblaze Consulting, said she's relied heavily on influencer marketing for a recent client, live resale app Jamble. Shadrow and Fedick shared with Insider the best practices they've used to ensure their influencer collaborations are successful — while staying within a small-business budget. Finally, rather than sending out hundreds of influencer packages, Fedick recommends focusing on creating deeper relationships with 20 to 50 people.

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