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Top related persons:
Uber - 2 — - 1 Pesky - 1 Mark Grether - 1
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cartops New York City New York Los Angeles
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Uber - 2 Service - 1 Business - 1 Street Journal - 1 Morning - 1 Uber Technologies - 1 WSJ - 1 Walmart - 1

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4 mentions found


☆ Uber Ads just became a $1 billion business — and it has plenty of room to grow
  + stars: | 2024-08-06 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +1 min
Uber announced on Tuesday its ad business had hit a $1 billion annual run rate. Launched in 2022, Uber Ads offers formats on apps, emails, cartops, and in-car tablets. Uber Ads sees further growth potential in areas such as programmatic, measurement, and playable ads. Go to newsletter preferences Thanks for signing up! Uber launched its ads division in 2022 and sells a range of formats, from ads that appear on the Uber and Uber Eats apps, within emails, on cartops, and displayed on in-car tablets.
Persons: Uber, — Organizations: Uber, Service, Business Locations: cartops
☆ Video ads are coming to Uber" 'We know where you are, we know where you are going to, we know what you have eaten.'
  + stars: | 2023-06-15 | by ( Will Gendron | ) www.businessinsider.com   time to read: +3 min
Targeted, full-length video ads are coming to Uber for the first time, The Wall Street Journal reported. Users will encounter them on Uber and Uber Eats' mobile apps, in cars, and on Drizly. Video ads will also be incorporated across Uber Eats and Drizly, an alcohol delivery service acquired by Uber for over $1 billion in 2021, the WSJ reported. On Uber Eats, ads will display while customers wait for their deliveries, and on Drizly, ads will play on search results pages. "We know where you are, we know where you are going to, we know what you have eaten."
Persons: Uber, Pesky, Mark Grether Organizations: Street Journal, Morning, Uber, Uber Technologies, WSJ, Walmart Locations: New York City, New York, Los Angeles
☆ Uber is making its biggest play yet for the $10 billion US out of home ad market
  + stars: | 2023-03-15 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +2 min
Uber is rolling out a self-service platform for advertisers to access its cartop ad network. Uber is targeting $1 billion in ad revenue by 2024. The new ad platform currently offers advertisers access to around 3,500 cartops in seven markets in the US, including New York, Los Angeles, and Chicago. It also offers data on whether ad campaigns led to increased activity on the Uber Eats app. Uber also offers marketers ads on both the Uber and Uber Eats apps and within emails.
☆ Uber says it's on track to build a $1 billion advertising business and that in-car ads will make your rides cheaper
  + stars: | 2022-10-19 | by ( Lara O'Reilly | ) www.businessinsider.com   time to read: +4 min
Uber Ads General Manager Mark Grether said ads should maker users' journeys cheaper. Uber now offers an array of ad formats throughout the Uber and Uber Eats apps, and also on emails, cartops, and in-car tablets. The retail ads on Uber Eats can be bought via a self-service platform; Uber app ads are currently sold directly to advertisers by its sales team, though Uber eventually plans to make those ads purchasable through automation. Uber Ads General Manager Mark Grether said the addition of ads would ultimately make rides cheaper for consumers, though he declined to say by how much. He said marketers have been impressed by Uber Ads average click-through rate, which he said is 3% — above the industry average of around 0.35% for display ads .
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