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The Gap comeback that might actually be working
  + stars: | 2024-10-02 | by ( Cathleen Chen | ) edition.cnn.com   time to read: +21 min
Designer Zac Posen — now creative director at Gap Inc., at the Vanity Fair Oscar party in March 2024. Danny Moloshok/ReutersSince 2014, the Gap brand has nearly halved its presence in North America, going from 968 stores in the market to 472 as of February. It makes up about 20% of overall Gap Inc. revenue, while Old Navy accounts for more than half. Before Gap, Posen was on track for a similar trajectory to Mizrahi’s. They started by redefining the positioning of each brand: Gap as a pop culture brand.
Persons: CNN — Zac Posen, Richard Dickson, Posen, Donald, Doris Fisher, Mickey Drexler, Drexler, Uniqlo, Zac Posen —, Danny Moloshok, Sonia Syngal, Dickson, Barbie, Troye Sivan, Da’vine Joy, Anne Hathaway, ” Posen, won’t, Zac, Isaac Mizrahi, , Gabriella Santaniello, Mizrahi, Zac Born, Saint Ann’s, Lola Schnabel, Julian Schnabel, Lena Dunham, Nicole Miller, Naomi Campbell, Grimm, , Da'Vine Joy Randolph —, Jamie McCarthy, Yucaipa, Ron Burkle, Sean Combs, Zac Posen, Neiman Marcus —, Zac Posen — that’s, Zac Posen’s, it’s, Paco Rabanne, Patrick Robinson, Ye, Julie Gilhart, Gilhart, ” Dickson, Bernadette Peters, , Harrison Ball, Ryan Murphy, ’ ”, TJ Maxx, Kennedy, Anne Hathway, Pietro S, Robert, William Fisher, didn’t, Mark Breitbard, Horacio Barbeito, Chris Blakeslee, Goodman, Stephanie Keith, Da’Vine Joy Randolph’s, Sivan, Hathaway, Julia Fox, influencer, Lee Peterson, hasn’t Organizations: The, Fashion, CNN, Old Navy, Inc, New Yorker, Gap Inc, Navy, Banana, Reuters, Mattel, Hollywood, Xcel Brands, QVC, Saint, Metropolitan Museum of Art, Central Saint Martins, New York Times, Centric Brands, Barneys, New York City Ballet, Swans, Disney, rockstar, Old, America ., Collins Group, Vogue, Bloomberg, Council of Fashion Designers of America, New York, Dôen Locations: Posen, San Francisco Bay, New, Banana Republic, Athleta, San Francisco, Oxford, Zara, North America, Asia, China, Republic, New York City, American, London, Bloomsbury, Balthazar, SoHo, Rome, Italy, New York, America, America . Banana
CNN —Madonna was everywhere at this year’s MTV Video Music Awards in New York — and she wasn’t even there. But it was Artist of the Year nominee Sabrina Carpenter who went the extra mile by tracking down a vintage gown from the Queen of Pop’s style archive. Featuring a deep-V neckline and embellished with sequins, pearls and crystals, the white satin gown was designed — and later customized for Madonna — by celebrated fashion designer Bob Mackie. “Maria Schiavo, a well-known fashion stylist, borrowed my sample of this dress for a Madonna cover shoot for Vanity Fair,” Mackie recalled. Nobody else should be seen in that dress.”)Carpenter’s stylist, Jared Ellner, said on Instagram that he acquired the Madonna gown through LA vintage clothing studio, Tab Vintage.
Persons: CNN —, Addison Rae, Anitta, Sabrina Carpenter, , Bob Mackie, Michael Jackson, , Dick Tracy, Madonna, Marilyn Monroe, Ron Galella, Steven Meisel, Mackie, “ Maria Schiavo, ” Mackie, Pop, Fran Drescher, Monroe, Diana Ross, Cher, Anya Taylor, Joy, Katy Perry, Zendaya, Miley Cyrus, Kim Kardashian, Jared Ellner, De, Tab Vintage’s, Alexis Novak, Carpenter, , Evan Agostini, Britney Spears, Spears Organizations: CNN, MTV, De Beers, Vogue, UBS Arena, Billboard, VMA Locations: New York, Monroe, Elmont , New York
And perhaps the single-most asked question: Can you ever wear white? Every June since 2014, Google searches querying the choice to wear white as a wedding guest increased on average by 46%. Lana Del Rey arrived at the high-profile wedding in a white and pink dress some are saying was too close to bridalwear. Peter Cruz/SplashNews.com“I love you Lana but you can’t wear white to a wedding!! Hopefully, at the very least, she didn’t play “White Dress.”
Persons: upstaged, Lana Del Rey, Margaret Qualley, Jack Antonoff, Rey, Zoe Kravitz, Taylor Swift, Cara Delevigne, Peter Cruz, SplashNews.com, Lana, , , Tish Cyrus, Miley, Noah Cyrus, Dominic Purcell, bridesmaids, Cyrus, clamor, Shein, it’s, Margaret ” — Organizations: CNN, Google Locations: cardigan, bridalwear, Australian, Malibu
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