In this article CMCSAUVV Follow your favorite stocks CREATE FREE ACCOUNTStill from the set of "The Exorcist: Believer." The new "Exorcist" movie will draw big Hispanic audiences. Universal is seeing stronger-than-average Hispanic interest for "The Exorcist: Believer" as the movie heads into its opening weekend, according to people familiar with the matter. Hispanic and Latino viewers will have a big say in how "The Exorcist: Believer" does at the box office, no matter what. They tend to represent 26% of horror movie audiences, compared with 20% for other genres, according to the Comscore/Screen Engine PostTrak Audience Survey.

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Persons: Lea, Rolando Rodriguez, Leslie Odom Jr, Hamilton, Taylor Swift, Paul Dergarabedian, R.C, Jara, Max von Sydow, Linda Blair, Bela Lugosi, Guillermo del Toro, bogeyman El, Llorona, Angel Melanson, they're, William Peter Blatty, Ellen Burstyn, Jason Miller, Melanson, David Gordon Green, Alfred Hitchcock's, William Friedkin, there's, Green Organizations: Studios, National Association of Theatre Owners, Comscore, Survey, Bettmann, Getty, Universal, CNBC, Pew Research Center, Universal Studios, Hollywood Locations: Cuban, Georgia, Hollywood, United States