Instagram's Twitter rival, Threads, has surged to over 100 million users, riding a hype wave.
Meta's vision of a "positive" environment will be better for brands than humans.
Instagram's Twitter rival, Threads, has surged to over 100 million users in less than a week, an eye-popping figure that shows the sheer size of the hype wave it's riding.
But the app has a fatal flaw that will ultimately doom it to mediocrity: It's going to be boring.
And that means despite the early outburst of enthusiasm, Threads — like Instagram — might end up being better for brands than for humans.
Persons:
Instagram, hasn't, Adam Mosseri, Smith
Organizations:
Twitter, Meta
Locations:
Ukraine, blocklists