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AdvertisementOne Starbucks customer has been working on visiting every Starbucks store since 1997. Later this month, a man named Winter plans to set foot in his 20,000th Starbucks store. AdvertisementAt the time, new Starbucks stores were popping up around the US, and Winter said he visited stores around Dallas as they opened. He logs each store visit in a Microsoft Access Database and on his website. Related storiesNot all Starbucks stores that Winter visits are as welcoming as that Houston location where he played chess with friends back in 1995.
Persons: Winter, I'm, Brian Niccol, Howard Schultz, he's, He's, Niccol, baristas Organizations: Starbucks, Business, Microsoft, Niccol Locations: Houston, Plano , Texas, Italy, Arkansas , Oklahoma, West Texas, China, Dallas, Japan, South Africa
New York CNN —Starbucks baristas can put eight shots of espresso into one cup. Starbucks’ self-serve stations had milk, sugar, sweeteners, spices and stirrers, just like at other coffee shops. This influx of mobile orders has sometimes strained Starbucks workers during rush hours. Gabby Jones/Bloomberg/Getty ImagesNiccol said bringing back self-serve stations will help Starbucks serve drinks in four minutes or less. “We’ll need to have proper staffing so that people are able to restock the condiment bar and make sure it’s clean and presentable.”
Persons: Amanda Poore’s, creamer, , Poore, David Garfield, , Brian Niccol’s, Gabby Jones, Niccol, We’re, it’s, Amanda Rivera, Rivera Organizations: New, New York CNN, Starbucks, Bloomberg, Getty, Starbucks Workers Locations: New York, Seattle, Atlanta
Starbucks' ex-CEO, Howard Schultz, told Fortune he trusts successor Brian Niccol to revitalize the company. But the recent rollout of his new back-to-basics strategy has earned the support of one man who knows something about steering the beloved coffeehouse brand to success: Howard Schultz. He first became Starbucks' CEO in 1986 before leaving in 2000. AdvertisementThough Schultz has twice before left and then returned as CEO of Starbucks, he told Fortune there's no chance he'll reprise his role again. Representatives for Starbucks and the Schultz Family Foundation, of which Howard Schultz is a cofounder, did not immediately respond to requests for comment from Business Insider.
Persons: Howard Schultz, Fortune, Brian Niccol, Schultz, there's, , he's, Diana Frost, Kraft Heinz Niccol, Ray Kroc, Niccol, Fortune there's Organizations: Starbucks, Service, Kraft, Foundation, Business Locations: Niccol
Starbucks' mobile app appeared to be down during the morning coffee rush on Thursday. AdvertisementSome Starbucks customers could not place orders through its mobile app on Thursday, the first day of the coffee chain's holiday menu. The message that some Starbucks app users saw on Thursday. Alex Bitter/BIDowndetector, a website that tracks website outages, showed a spike in user reports of problems with the Starbucks app around 8 a.m. Related Video Meet the Amazon warehouse workers paying the price for fast, free shippingThursday is the first day Starbucks' holiday offerings are on sale.
Persons: , Alex Bitter, chai, Gould 🖤, rinks., rian Organizations: Starbucks, Service, Business Locations: Washington ,, New York City
In this article SBUX Follow your favorite stocks CREATE FREE ACCOUNTPeople seen around the Starbucks coffee store in Shenzhen, China. Costfoto | Nurphoto | Getty ImagesThe formerly Nasdaq-listed Luckin Coffee ran into accounting issues and went through a de-listing. Starbucks has an express version of its coffee stores in China called Starbucks Now, where most patrons order drinks on the app for pick up. Competition from everywhereOn top of the Chinese coffee rivals, Starbucks is competing with a host of other local chains on tea. With more and more Chinese wanting a daily java fix, grab-and-go coffee is becoming widely available at tea chains and convenient marts.
Persons: Jakub Porzycki, Brian Niccol, Niccol, CNBC's Andrew Ross Sorkin, Price, Zhang Peng, Auntea Jenny, Mixue, Jenny, Tim Hortons Organizations: Nurphoto, Starbucks, Nasdaq, Shanghai Starbucks, Lightrocket, Getty, KFC Locations: Shenzhen, China, Shanghai, Cotti, Beijing, Luckin, Costa Coffee
Niccol wants to change that. Cutting back an 'overly complex' menuSpain, Barcelona, Plaza de Francesc Macia, Starbucks, coffee shop customer ordering. While the changes may disappoint some customers, Niccol said he thinks that they'll appreciate faster, more consistent service in the long run. Bringing back the condiment barsStarbucks brown sugar sachets are seen in Starbucks Coffee in Krakow, Poland on November 4, 2022. Better staffing in cafesMerida, Mexico, Zona Paseo Montejo Centro, Starbucks Coffee shop, baristas and cashier at work smiling.
Persons: Brian Niccols, Brian Niccol, Rachel Ruggeri, Niccol, Lindsey Nicholson, Macia, Jeff Greenberg, Etienne Laurent, we've, Beata Zawrzel, baristas, Taco Bell, Chipotle, Tressie Lieberman, Almond Organizations: Starbucks, CNBC, Mobile, UCG, Getty, Plaza, Universal, AFP, Nurphoto, Zona Paseo, Centro, Starbucks Rewards, Procter & Gamble, Yum Brands Locations: U.S, Queens , New York, Spain, Barcelona, Manhattan Beach , California, Starbucks Coffee, Krakow, Poland, Merida, Mexico
Starbucks wants to curb chaotic and complex mobile orders. CEO Brian Niccol announced that "common sense" guardrails will soon be put on app customizations. CEO Brian Niccol said the coffee chain will implement "common sense guardrails" on app orders in the coming months as part of the company's effort to separate the pick-up process from in-store orders. Mobile orders make up more than 30% of transactions at Starbucks stores, he said. Niccol said the company is also prioritizing a new sequencing algorithm that enables accurate pickup times for mobile orders to avoid overwhelming the cafés.
Persons: Brian Niccol, , customizations, Niccol, Diana Frost, Kraft Heinz Organizations: Starbucks, Service, Mobile
Starbucks CEO Brian Niccol: Excited to get this turnaround going
  + stars: | 2024-10-31 | by ( ) www.cnbc.com   time to read: 1 min
Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailStarbucks CEO Brian Niccol: Excited to get this turnaround goingStarbucks CEO Brian Niccol joins CNBC's Andrew Ross Sorkin to discuss the company's turnaround strategy, the biggest low-hanging fruit to fix, the challenges around pricing, the company's relationship with baristas, return to office policy, and more.
Persons: Brian Niccol, Andrew Ross Sorkin, baristas
Starbucks’ controversial line of olive oil-infused drinks will leave U.S. stores in early November. The lineup of Oleato drinks infused Partanna olive oil into Starbucks’ Caffe Latte, Iced Shaken Espresso and cold foam. Schultz imagined the Oleato line after a trip to Italy, where he saw Sicilians drinking olive oil as a daily ritual. He, too, began drinking olive oil alongside his daily coffee and decided that Starbucks should try to mix the two together. Cafes in China, Italy and Japan will continue to serve the Oleato drinks.
Persons: Brian Niccol, Howard Schultz, Schultz Organizations: Starbucks, Bloomberg, U.S . Locations: U.S, China, Italy, Southern California, Japan
Niccol's overarching message: A bunch of changes, both big and small, are coming to Starbucks' menu, mobile app and stores that should satisfy all parties involved. Starbucks stock didn't do much in the five sessions since then, ending Wednesday at $97.32 a share. Starbucks is far from a quick fix, but Niccol on Wednesday night demonstrated that the optimism may not be misplaced. As for mobile orders, which account for more than 30% of transactions, the CEO said Starbucks will tweak its algorithm so that it provides specific pickup times to customers. Investors are hoping Starbucks' stock returns are reminiscent of that tenure, too.
Persons: Brian Niccol, Jim Cramer, Niccol, Wall, , Laxman Narasimhan —, Howard Schultz, Jim, Rachel Ruggeri, we've, Jim Cramer's, Jakub Porzycki Organizations: Starbucks, Chipotle, Investors, CNBC, Nurphoto, Getty Locations: U.S, China, Chipotle, Manhattan Beach , California
Starting next week, Starbucks customers will no longer pay more for adding non-dairy milk to their orders. The company said the removal of the non-dairy milk surcharge means customers who request it will pay around 10% less than they did previously. Orders with milk substitutions have proliferated at Starbucks in recent years, alongside non-dairy alternatives in grocery stores. Non-dairy milk has become the second most common order modification at Starbucks, behind adding a shot of espresso. Starbucks is scaling back promotional offers through its mobile app to get customers to pay full price for its coffees and teas.
Persons: Brian Niccol, ” Niccol, it’s, Niccol Organizations: New, New York CNN, Starbucks, Locations: New York, Canada
Starbucks CEO Brian Niccol just laid out his plan to turn around the struggling coffee chain. AdvertisementStarbucks CEO Brian Niccol gave investors the first look at his plan to turn around the struggling chain, and it involves faster coffee orders and better decor. For starters, Niccol said in-store orders will need to be fulfilled much faster than they currently are in many cases. "Before discussing China in detail, I need to spend time there to better understand our operations and the market," he said. Niccol said his optimism is rooted in Starbucks employees, who he said are passionate about coffee, the company, and its customers.
Persons: Brian Niccol, , Niccol, Diana Frost, Kraft Heinz, I'm, aren't Organizations: Service, Business Locations: China, North Carolina
Starbucks' controversial line of olive oil-infused drinks will leave U.S. stores in early November. The decision to remove the Oleato drinks from domestic menus predates newly installed CEO Brian Niccol, who arrived at Starbucks in early September, a company spokesperson said. The lineup of Oleato drinks infused Partanna olive oil into Starbucks' Caffe Latte, Iced Shaken Espresso and cold foam. Schultz imagined the Oleato line after a trip to Italy, where he saw Sicilians drinking olive oil as a daily ritual. He, too, began drinking olive oil alongside his daily coffee and decided that Starbucks should try to mix the two together.
Persons: Brian Niccol, Howard Schultz, Schultz Organizations: Starbucks, Bloomberg, U.S . Locations: U.S, China, Italy, Southern California, Japan
Starbucks on Tuesday posted preliminary quarterly results that showed its sales fell again as the coffee chain tries to execute a turnaround. Niccol said he plans to share more details on the steps Starbucks is taking to turn around the business on the company's earnings call, scheduled for Oct. 30. The coffee chain's new CEO aims to reverse slowing demand for Starbucks' drinks, starting with its largest market: the U.S. The company's preliminary net sales fell 3% to $9.1 billion. Shares of the company fell more than 3% in extended trading on the announcement.
Persons: Brian Niccol, Niccol, LSEG Organizations: Starbucks, refocusing
At Starbucks, Niccol inherits a company that under previous leadership consistently disappointed investors with weakening sales, including back-to-back periods of negative same-store sales growth this year. Operations Upon taking over Chipotle, Niccol's focus was on improving operations after the rise of digital orders complicated execution and increased wait times. The addition of shelves alone accelerated the use of Chipotle's second "make line," where digital orders are prepared in the back of the store. To rebuild consumer trust at Chipotle, Chipotle launched the "Behind the Foil" campaign to showcase transparency in food preparation. His marketing approach "brought new news in a positive way toward Chipotle," Silberman said.
Persons: Brian Niccol's, Brian Niccol, Jim Cramer, Laxman Narasimhan, Niccol, Chipotle, Howard Schultz, Narasimhan, Schultz, Jefferies, Andy Barish, Barish, Lauren Silberman, Silberman, Rachel Ruggeri, there's, It's, Carne Asada, Queso Blanco, Chipotle's, Deutsche Bank's Silberman, hasn't, Tressie Lieberman, Lieberman, Jim Cramer's, Jim, Adam Jeffery Organizations: Starbucks, CNBC, Street, North America, Deutsche Bank ., Deutsche, Taco, Yum Brands, Yahoo, LinkedIn, Starbucks Workers Locations: Chipotle, Niccol, China, U.S, Denver, Michigan, Maine
But although the Italian government’s digital nomad visa launched in April 2024, so far there have been few accounts of people securing one. Italy’s digital nomad visa scheme was first announced in 2022 and launched in April 2024. Apart from anything else, she had a full-time job in San Francisco at the time. Although the website warned of a minimum four-month wait time, she saw an available slot at the San Francisco consulate for 10 days later. Despite her travails to get the visa, Waite says it was worth it.
Persons: we’ll, Stanley Tucci, It’s, Chelsea Waite, , Tuscany Chelsea Waite Waite, Waite, Bel, , I’d, Galleria Vittorio Emanuele II, Giuliano Benzin, , it’d, ” Waite, Lisa Mei, she’d, ‘ We’ll, Waite – —, ” Chelsea Waite, Milan –, Milan, I’ve, She’s, she’s “, Simona Sirio, — Waite, don’t Organizations: CNN, intel, Getty, San, Milan Cathedral, Duomo, London, Milan, , Dante Locations: Italy, Italian, lunchbreak, California, San Francisco, Milan, Tuscany, Florence, United States, Galleria Vittorio, Lake Como, London, Como, Greece, Lombardy
Starbucks is reversing a push into frequent promos on drinks and snacks, The Wall Street Journal said. It's part of CEO Brian Niccol's effort to reestablish the brand's upscale, premium vibe, it added. Narasimhan said on an earnings call earlier this year that 60% of the company's sales were from the nearly 34 million Starbucks Rewards members. Multiple baristas previously told BI that the size and frequency of rewards deals were getting out of hand. In curbing its discounts, Starbucks is bucking a wider retail trend that has seen companies such as McDonald's, PepsiCo, and Walmart cut prices.
Persons: Brian Niccol's, , Laxman Narasimhan, Narasimhan, Sara Senatore Organizations: Starbucks, Street Journal, Service, Business, PepsiCo, Walmart, Global Research
Starbucks CEO Brian Niccol has been in his new role for about a month. Employees at Starbucks stores say they're eager to see what changes he makes. Business Insider has spoken to 10 Starbucks store workers — whom the company calls "partners" — since the chain announced Niccol would become CEO. "It's no longer the third place," one Starbucks store manager in Florida previously told BI. Starbucks should hire more workers to shorten wait timesShifts at Starbucks stores are often short-staffed, multiple partners have told BI.
Persons: Brian Niccol, , Niccol, Laxman Narasimhan, Howard Schultz, Kevin Johnson, I've, Narasimhan, there's Organizations: Employees, Service, Starbucks, SEC, Partners Locations: U.S, Florida, North America, North Carolina, South Dakota
Demonstrators protest outside a closed Starbucks Corp. location at 505 Union Station in Seattle, Washington, US, on Saturday, July 16, 2022. Baristas at a Starbucks in Bellingham, Washington, became the 500th store to join the Starbucks Workers United union on Monday. Since the first location voted to unionize in 2021, more than 11,000 baristas have joined the union, according to a Tuesday press release. "This milestone is a testament to workers building power from the ground up," said Lynne Fox, president of Workers United. The union and Starbucks announced together in February that negotiations would be taking place through a collaborative process to work toward a foundational framework.
Persons: Baristas, Lynne Fox, Brian Niccol Organizations: Starbucks Corp, Starbucks Workers United, Workers, Starbucks Locations: Seattle , Washington, US, Bellingham , Washington, Bellingham
Starbucks CEO Brian Niccol said the coffee chain is committed to bargaining in good faith with the union that represents many of its baristas, as the two sides work to craft a labor deal. He was responding to a letter from the Starbucks Workers United bargaining delegation sent a day earlier, ahead of another bargaining session between Starbucks and the union. Three years ago, Starbucks baristas started unionizing under Workers United, an affiliate of the Service Employees International Union. Niccol joined Starbucks several weeks ago, making him a newcomer to the union discussions. Today, Workers United represents more than 490 of Starbucks' U.S. cafes and more than 10,500 of its employees.
Persons: Brian Niccol, Niccol, Starbucks baristas, Chipotle Organizations: CNBC, Starbucks Workers United, Starbucks, Workers United, Service Employees International Union, burrito Locations: Lansing , Michigan, Augusta , Maine, U.S
But one employee — or "partner," as Starbucks calls them — at a store that adopted the Siren Craft System earlier this year told Business Insider that the system isn't as effective as Starbucks has portrayed. The Siren Craft System is supposed to free up time that partners can devote to customer service and improving their coffee-making skills, Starbucks said in July. "Unless it's insanely slow, there's no time at any time of day to practice latte art or make samples for customers," the employee who has used the Siren Craft System said. The Siren Craft System is just Starbucks' latest effort to shorten wait times and improve operations at its stores. But now, the Siren System reserves one blender for frappuccinos and the other for Refreshers.
Persons: , baristas, Laxman Narasimhan, Brian Niccol, Niccol, we've, Thomas Organizations: Service, Starbucks, Business, BI, Siren, System, Siren System Locations: Plano , Texas
Read previewOn Monday, Amazon mandated corporate workers return to the office five days a week beginning January 2nd. AdvertisementHere's a list, in alphabetical order, of major companies requiring employees to return to offices. BlackRockLast year, BlackRock mandated employees return to the office four days a week. MetaMeta updated its remote work policies in September 2023, requiring employees to head into the office three days a week. AdvertisementWalmartAlong with slashing hundreds of jobs, Walmart also asked previously remote employees in the US to move to offices.
Persons: , Goldman Sachs, Andy Jassy, We've, Jassy, Insider's Ashley Stewart, It's, Apple's, Tim Cook, Rob Goldstein, Caroline Heller, Chipotle, Bob Iger, Iger, signees, David Solomon, Fortune, Fiona Cicconi, Arvind Krishna, Jamie Dimon, Redfin, Glenn Kelman, Salesforce Salesforce, Marc Benioff, Howard Schultz, Schultz, Tesla, Elon Musk, nodded, Musk, X, Yao Yue, Yue, Dara Khosrowshahi Organizations: Service, JPMorgan, Business, Amazon, Apple, BlackRock, Hudson, Bloomberg, Citigroup Citigroup, HSBC Holding Plc, Barclays, Citigroup, Reuters, Disney, The Washington Post, CNBC, Google, San Francisco Bay Area, IBM IBM, IBM, Meta Meta, Frisco, San Francisco Standard, Engineers, Starbucks, Elon, Twitter, National Labor Relations, Walmart, Street Journal Locations: Seattle, New York City, San Francisco Bay, San Francisco, Dallas , Atlanta, Toronto, Arkansas, New Jersey
CNBC's Jim Cramer on Tuesday pinpointed why he thinks artificial intelligence is useful across the business world, saying its value stems from customer service potential across industries. Cramer gave examples of how AI customer service capabilities could change workflows in several fields, including retail, food service, law and health care. He suggested AI agents could answer patients' questions and free up doctors' time to engage in other pursuits. "AI makes things go faster — everything. It makes things more rational — everything," he said.
Persons: CNBC's Jim Cramer, Cramer, hasn't
He will be Starbucks’ fourth CEO in two years, taking the helm amid a slump in Starbucks’ business and pressure from employees and investors. Starbucks CEO Brian Niccol. Some customers have expressed frustration with high prices, slow pickup orders on Starbucks’ app and lackluster food options. Mobile app and drive-thru orders make up more than 70% of Starbucks’ sales at its approximately 9,500 company-operated stores in the United States. According to the company, Niccol will spend time in stores, at headquarters in Seattle and with Starbucks employees around the world.
Persons: Brian Niccol, , , “ We’re, Niccol, Taco Bell, Dylan Buell Organizations: New, New York CNN, Starbucks, Getty Locations: New York, Chipotle, Mobile, United States, Newport Beach , California, Starbucks ’ Seattle, Seattle
All of our Super Six megacaps were higher, even Club stock Apple was pushing to stay in the green after getting mixed reviews on Monday's iPhone 16 event. That's an interesting line because you could argue that Starbucks needs to pullback its aggressive expansion plans in the world's second-largest economy. As a subscriber to the CNBC Investing Club with Jim Cramer, you will receive a trade alert before Jim makes a trade. THE ABOVE INVESTING CLUB INFORMATION IS SUBJECT TO OUR TERMS AND CONDITIONS AND PRIVACY POLICY , TOGETHER WITH OUR DISCLAIMER . NO FIDUCIARY OBLIGATION OR DUTY EXISTS, OR IS CREATED, BY VIRTUE OF YOUR RECEIPT OF ANY INFORMATION PROVIDED IN CONNECTION WITH THE INVESTING CLUB.
Persons: Jim Cramer, Daniel Pinto, Pinto, JPMorgan's, else's, Jamie Dimon, Wells, Morgan Stanley, ramping, Brian Niccol, Niccol, Buster's, Jim Cramer's, Jim Organizations: CNBC, ., Apple, JPMorgan, Barclays Global Financial Services Conference, Dow, Starbucks, The Club, GameStop, Dave, Jim Cramer's Charitable Locations: Banks, U.S, United States, China
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