When Netflix released a rundown of its most-watched movies and TV shows for the first half of the year on Thursday, its TV rankings offered few surprises. (Netflix bases the data on hours viewed for every title — original and licensed — that was watched for over 50,000 hours.) That robust landing page has allowed Netflix to eschew spending tens of millions of dollars promoting many of its original films. AdvertisementOf course, that's not the strategy for every single Netflix Original. Here's another example of Netflix's strategy in action.

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