Rooted in philosophical thought, mimetic desire refers to the notion that people desire the same things that their role models want. In the context of the Vision Pro, that theory could mean consumers may be more likely to purchase the device because celebrities or influencers they admire own it. "If these people are models to you—which they are for many young people—mimetic desire kicks in and you subconsciously want a Vision Pro too." If you have an Apple Vision Pro, some photography tips. After all, the Oculus founder, who did not respond to BI's request for comment, said he believes the Vision Pro will eventually be cheaper for the masses.

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