Elon Musk’s posts on his social media platform X get far more attention when they cast doubt on the integrity of the electoral process, an NBC News analysis has found.
The difference in reach was vast: 5.2 times more likes, 4.2 times more comments and 9.1 times more reposts, when comparing the median election-doubting post to the median election post that didn’t cast doubt on the process.
In addition to owning X, Musk is its biggest account, with more than 202 million followers, according to the app’s tally of his following.
X has developed a clear tilt in favor of far-right users and posts since Musk bought it two years ago, according to researchers.
Musk told an editor at The Atlantic in July that he would “of course” accept the results of the presidential election, according to the magazine.
Persons:
Elon Musk’s, Musk’s, —, It’s, Donald Trump, Kamala Harris, he’s, Musk, “
Organizations:
NBC, SpaceX, Trump
Locations:
United States, U.S