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☆ Coca-Cola causes controversy with AI-made ad
▼ + stars: | 2024-11-18 | by ( Bruna Horvath | Bruna Horvath Is An Intern On Nbc News' Tech Team. | ) www.nbcnews.com time to read: +4 min

Forbes reported that the video was created by three AI studios — Secret Level, Silverside AI and Wild Card — using four different generative AI models. In a statement, a Coca-Cola spokesperson said, "The Coca-Cola Company has celebrated a long history of capturing the magic of the holidays in content, film, events and retail activations for decades around the globe. Coca-Cola will always remain dedicated to creating the highest level of work at the intersection of human creativity and technology." This isn’t the first time that Coca-Cola has used AI technology in its marketing strategies and programs. Tim DeStefano, a research professor at Georgetown University McDonough School of Business, told NBC News that using AI technology means a significant drop in the price of creating commercials.

Persons: Chris Barber, Alex Hirsch, ”, it’s, OpenAI, Neeraj Arora, ” Arora, Coke, Tim DeStefano, ” DeStefano Organizations: Forbes, Disney, Cola Company, University of Wisconsin, Georgetown University McDonough School of Business, NBC News Locations: Madison

☆ Gen Z is reimagining the iconic 70s brand L'eggs
▼ + stars: | 2024-11-09 | by ( Lauren Edmonds | ) www.businessinsider.com time to read: +6 min

American pantyhose brand L'eggs is staging a comeback. Téllez said L'eggs is modernizing for Gen Z shoppers with partnerships and social media campaigns. AdvertisementMore than half a century after L'eggs became a household name, the American hosiery brand is stepping into a new era. Related Video Why the retail industry has its eye on Gen ZCami Téllez founded Parade before becoming executive creative director for L'eggs. One of the ways L'eggs plans to do that is by engaging Gen Z and Gen Alpha on social media.

Persons: Cami Téllez, Téllez, —, L'eggs, Gen Z, it's, Hanes, L'eggs —, Kim Kardashian's SKIMS, Bill Sweedler, Windsong, we'll, we're Organizations: Service, Business, L'eggs, SEC, Windsong Global, Alpha Locations: L'eggs

☆ Chanel stages dreamy resort collection in Hong Kong
▼ + stars: | 2024-11-06 | by ( Stephy Chung | ) edition.cnn.com time to read: +3 min

The fashion house staged its two runway shows — one in the afternoon, and one at night — at the Hong Kong Design Institute (HKDI). Anthony Kwan/Getty ImagesDesigned by the brand’s artistic director Virginie Viard, before her departure in June, the collection featured dozens of looks. Anthony Kwan/Getty ImagesThe runway was spread across two floors of the Hong Kong Design Institute. But the label’s decision to restage the presentation in Hong Kong signals the brand’s continued efforts to court Asian clientele amid a wider luxury market slowdown. Anthony Kwan/Getty ImagesBack in June, Viard announced she was exiting Chanel after serving as its artistic director of fashion collections for five years.

Persons: Hong Kong CNN — Chanel, ”, Penélope Cruz, Chow Yun, Angela Yuen, Chanel, Anthony Kwan, Virginie Viard, Yuen, Benjamin Voisin, Billy H.C, Kwok, Louis Vuitton, Viard, Karl Lagerfeld’s Organizations: Hong Kong CNN, Hong Kong, Hong Kong Design Institute, Reuters, Chanel Locations: Hong Kong, Hong, French, Marseilles, France, China

☆ F1 meets Georgia-Texas: Austin readies for one of its biggest sports weekends
▼ + stars: | 2024-10-19 | by ( Madeline Coleman | ) www.nytimes.com time to read: +8 min

AUSTIN, Texas — Just outside Circuit of the Americas stands a large, multicolored billboard. 5 Bulldogs, is one of the biggest college football matchups this year, with two Southeastern Conference powerhouses set to clash. Legendary football coach Nick Saban did a hot lap on Friday, and Jess Sims tested several drivers’ knowledge of American college football, including Lando Norris. Iconic American college football and Formula One racing,” said Drew Martin, Texas’ Executive Senior Associate Athletics Director for External Affairs. “I know the Europeans are particularly fond of college football, in particular the halftime show.

Persons: COTA, GameDay, Elle Duncan Show, Nick Saban, Jess Sims, Lando Norris, It’s, ”, Drew Martin, Martin, “, ” Martin, “ It’s, ” Jess Sims, It’ll, ” COTA, Bobby Epstein, Epstein, Austin ”, Martin reckons, Darrell, Oscar Piastri, ’ Epstein, Eminem, ” Epstein, ’, Alex Albon, Jared C, Tilton Organizations: Tire, Sting, Texas Longhorns, Georgia Bulldogs, United, Texas, Oklahoma State, Kansas State, Southeastern Conference, Iconic American, Formula, Affairs, ” College football gamedays, SEC, University of Texas, Longhorn, ESPN, Dallas Grand Prix, Texas -, Darrell K Royal, Longhorns, McLaren, ” University of Texas Athletics, Circuit, Americas, Austin, Getty Locations: AUSTIN , Texas, Americas, Austin, United States, COTA, Texas, Europe, Texas - Georgia, Georgia, Austin , Texas

☆ LVMH and Formula One announce 10-year partnership
▼ + stars: | 2024-10-02 | by ( Jake Piazza | In | ) www.cnbc.com time to read: +1 min

The Race winner trophy is seen in a Louis Vuitton trunk on the grid prior to the F1 Grand Prix of Monaco at Circuit de Monaco on May 26, 2024 in Monte-Carlo, Monaco. Liberty Media -owned Formula One and luxury giant LVMH are entering into a 10-year partnership, according to a joint press release from the companies Wednesday afternoon. The partnership will officially launch at the start of next F1 season and will include "hospitality, bespoke activations, limited editions and outstanding content." The official arrangement will not be the first time that LVMH and F1 have worked together. F1 worked with one of LVMH's brands during last year's Las Vegas Grand Prix and the team-up was a success, according to Liberty Media president and CEO Greg Maffei.

Persons: Greg Maffei, Maffei, Bernard, Frédéric Organizations: of Monaco, Circuit de Monaco, Carlo, Liberty Media, Las Vegas, Prix Locations: Louis, Monte, Monaco

☆ It's no wonder Taco Bell is winning the fast-food wars. Just look at how they treat their biggest fans.
▼ + stars: | 2024-09-02 | by ( Anneta Konstantinides | ) www.businessinsider.com time to read: +15 min

When Taco Bell announced the event back in July, it invited hundreds of fast-food lovers to slow down and enjoy "early retirement" with all-you-can-eat Taco Bell meals and "senior-inspired recreation." Hanging among the racks were limited-edition Taco Bell merchandise, vintage T-shirts, basketball shorts, hot pants, and many, many hats. I opted for the Cantina chicken burrito and soft taco, my favorite new menu items at Taco Bell. Tim revealed he was an avid runner who had trekked two miles to grab a single taco from Taco Bell for 97 days in a row. Anneta Konstantinides/Business InsiderWhen I asked Rotter why Taco Bell was so important to him, he recalled a trip to the only Taco Bell in Hawaii that sells kalua pork, where the staff lit up over his Hawaiian Taco Bell shirt.

Persons: —, Taco, Taco Bell, Uber, tacos, Kenny Rotter, Rotter, fanny, there's, Snoop, I've, Anneta, Taylor Montgomery, Taco Bell's, Montgomery, Dolly Parton, Bell, Gen Z, Tim, dink, influencer Joey Zauzig, Zauzig, Will, James, Caroline Organizations: Service, Taco Bell, Bell, Business, New York, Subway, Planters, KFC, Mac Locations: San Diego, La Valle, San Diego's, Santa Fe, Los Angeles, San, Woodstock, LA, Taco, Hawaii, America

☆ Los Angeles 2028 Olympics confirms Autodesk as partner as it presses toward $2.5 billion sponsorship target
▼ + stars: | 2024-08-06 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Autodesk partners with the 2028 Los Angeles Olympics, boosting sponsorship revenue goals. Go to newsletter preferences Thanks for signing up! download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementDesign and engineering software company Autodesk has become a supporting partner of the 2028 Los Angeles Olympics, in a major boost for the Games' goal of $2.5 billion in domestic sponsorship. Autodesk was named the "official design and make platform of the LA28 Olympics and Paralympic Games and Team USA," the company announced Tuesday.

Persons: —, It's Organizations: Autodesk, Angeles, LA28, Service, Angeles Olympics, Games, Paralympic Games, Team USA, Business Locations: Las Vegas

☆ Temu and Shein's soaring popularity has Wall Street eyeing China's influence on tech earnings
▼ + stars: | 2024-07-29 | by ( Annie Palmer | In Annierpalmer | ) www.cnbc.com time to read: +9 min

The topic of Temu and Shein's growth will hover over tech earnings this week, as Amazon reports second-quarter results alongside Meta, eBay and Etsy. watch nowIn Amazon's report on Thursday, the company is expected to show revenue growth of about 11% to $148.6 billion, according to LSEG. That's where Temu and Shein come into play, as merchants now have new ways to get products to American consumers. Amazon has continued to highlight its delivery prowess and its focus on speed in the face of growing competition from Temu and Shein. However, while it's long touted itself as the "lowest-priced U.S. retailer," Amazon has shown that it's well aware of Temu and Shein's increasing popularity.

Persons: Stefani Reynolds, David Zapolsky, Zapolsky, it's, Shein, Andy Jassy, Jassy, It's, Angus Mordant, Temu, Meta, Susan Li, Jamie Iannone, Etsy, Amazon, Amazon's Zapolsky Organizations: Apple, CNBC, Afp, Getty, eBay, Meta, Etsy, Tech, YouTube, Microsoft, Intel, Qualcomm, Google, PDD Holdings, Amazon, European Union, Bloomberg, Barclays, Finance, EBay, Bank of America, Walmart Locations: U.S, China, Temu, New York, Asia, Pacific, San Francisco, Singapore

☆ Audi strikes multiyear partnership with MLS' Inter Miami CF
▼ + stars: | 2024-07-11 | by ( Justine Fisher | ) www.cnbc.com time to read: +1 min

Volkswagen-owned Audi has struck a multiyear partnership with Inter Miami CF as the team's official automotive partner. Audi is driving up its sports investments and becoming the official automotive partner of Inter Miami CF. Inter Miami CF president of business operations Xavier Asensi said elements of the partnership are ongoing as opportunities arise. He said Inter Miami CF aims for a long-term partnership where the two companies can build together. Audi has been the official automotive partner of Major League Soccer since 2015, and Cotter said the automaker hopes to continue to build its soccer portfolio.

Persons: Emilie Cotter, They've, Cotter, Xavier Asensi, Asensi Organizations: Volkswagen, Audi, Inter Miami CF, South, Audi of America, Inter Miami, Major League Soccer Locations: South Florida, Cotter

☆ VidCon 2024 showcased the internet's hottest stars you may never have heard of. Here are 7 top takeaways from the annual creator industry conference.
▼ + stars: | 2024-07-01 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +8 min

The names fans gushed over at this year's VidCon creator conference, held last week in Anaheim, California, weren't the influencers you might expect (or maybe I'm just getting old?) Here are seven top takeaways from VidCon 2024, from the reign of Minecraft streamers to the struggles of once-buzzy startups:Creator collective, Krew, meeting fans at VidCon. Fans of these Minecraft creators lined up outside the convention center each morning, often dressed in cosplay related to the creator's videos. Last year, creator startups made a huge splash at VidCon. Related storiesBut this year, traditional media companies replaced creator startups as sponsors.

Persons: —, Jessica Bravura, Bravura, Products Amjad Hanif, Patrick Stevenson, VidCon, Tara, Alpha, TikTok, Tara Yummy, Jake Webber, Johnnie Guilbert, Hank, John Green, Amanda Perelli, Instagram, Meta, Ray, Twitch, Alix Earle, Jake Shane, Braxton Berrios, Dave Benett Organizations: Service, YouTube, Business, Products, White, Leadership Summit, SXSW, Cannes Lions, Merrell Twins, Publish Press, Disney, Hyatt Regency, YouTube Gaming, Hyatt, Facebook, UTA, Riviera, Cannes Locations: Anaheim , California, Bravura, VidCon, Spotify's, Australia

☆ Sizzling out? As peak barbecue season begins, fewer Americans are buying grills
▼ + stars: | 2024-06-30 | by ( Erika Tulfo | ) edition.cnn.com time to read: +9 min

Lockdown was a grill (seller)’s best friendIt’s not a result of Americans cooking outside on grills less. Roy Morchian, owner of American Royal Hardware in Montclair, New Jersey, says grill sales have returned to pre-pandemic levels at the local True Value franchise. Downey sees Home Depot’s grill sales stabilizing now following the lockdown-driven high. Weber Grills are offered for sale at a home improvement store on July 23, 2021 in Palatine, Illinois. Traeger Grills holds demos and activations at Home Depot, Ace Hardware, and specialty retailers across the country.

Persons: Weber, ”, Brian Bushfield, It’s, Roy Morchian, Paul Glader, Joe Downey, Jessica Hernandez, ” Corey Martin, Traeger’s, Covid, ” Martin, Downey, Scott Olson, Jeremy Andrus, Simeon Siegel, they’re, “, Price, Shikhiu Ing, fryer, Andrus, Ayla Dunkley, Dunkley Organizations: CNN, West, Barbecue Association, American, Hardware, Depot Senior Merchant, CNN San Diego Grill, Texas, Grill, Downey, Getty, Weber, Rewards, Depot, BMO Capital Markets, US Department of Agriculture, “, ”, American Farm Bureau Federation Locations: Traqline, San Diego , California, Covid, Montclair , New Jersey, Montclair , NJ, Houston, Palatine , Illinois, Bloomfield , New Jersey, Newark , New Jersey, Pennsylvania

☆ The billionaire summer calendar: How the world's wealthiest business icons spend their warmer months
▼ + stars: | 2024-06-22 | by ( Madeline Berg | ) www.businessinsider.com time to read: +1 min

Olympics: July 26-August 11The Olympic Games are a favorite for sports-loving billionaires like Bill Gates, seen here in 2008 at the Beijing Games. Tony Marshall - EMPICS/Getty ImagesWhile the Olympics are, in theory, an event for every spectator, billionaires enjoy the games a little differently and will do so in Paris this year. Billionaires with no official connection to this year's Olympics will no doubt be there, too, and in style. Bill Gates and Rupert Murdoch have attended the event with their families in years past, and newly minted billionaire Magic Johnson has played for Team USA and carried the Olympic torch. Tickets to events like the women's gymnastics final cost $6,500 each from the official ticket seller.

Persons: Bill Gates, Tony Marshall, Bernard —, Hennessy, Rupert Murdoch, Magic Johnson, Vistajet, Fraser Organizations: Beijing Games, Chandon, Team USA, Guardian Locations: Paris

Dara Treseder, CMO, AutodeskAutodeskSince joining Autodesk in 2022, Treseder has been instrumental in driving brand awareness for the design industry software company, boosting new business, and increasing customer satisfaction scores. Her efforts have helped Autodesk exceed its marketing-contributed pipeline targets by 41% and increase campaign conversion rates by 30%, the company said. In 2023, Treseder led five attention-grabbing brand activations that reached 178 million people, improved brand reach by 4%, and boosted web traffic referrals from social media by 44%. Treseder has also been shepherding the launch of Autodesk's generative AI 3D-modeling technology. Treseder has been particularly successful in driving growth for Autodesk's education business, with users increasing by 20 million since she joined the company.

Persons: Dara Treseder, Treseder, That's Organizations: Autodesk Autodesk, Autodesk, Marvel, New York Times, Design, Howard University, Public Health Institute, Autodesk Foundation Locations: Las Vegas, South Africa

☆ A new crop of startups wants to help solve loneliness among millennials and Gen Z. Here's how they're connecting strangers and making money.
▼ + stars: | 2024-05-10 | by ( Lauren Johnson | Sydney Bradley | ) www.businessinsider.com time to read: +10 min

Plus, the pandemic and the shift to working from home have made millennials and Gen Z lonelier than ever, thanks in part to doomscrolling. "I believe the conventional 'make friends' apps too closely mimic the dating model, which can feel awkward and high-pressure for making friends," he said. The group hosts "reading parties" at bars and event spaces with the goal of helping people connect through reading. Dinner With Friends, a group that throws dinner parties, has worked on sponsored events with brands like Bumble and Geneva. Dinner With Friends founder Anita Michaud said brands typically either sponsor entire dinners or provide products — like canned cocktails — for the dinner parties.

Persons: —, they've, Danial Hashemi, Sydney, Z, millennials, Cliff Lerner, Lisa Oreshkina, Saneblidze, Tom Worchester, Andreessen Horowitz, Victor Pontis, Luma, Liz Chick, Gen, Mira Hobbs, ReCreate's Chick, Anita Michaud, Peter Boyce II, Boyce, Maitree Mervana Parekh, Marlon Nichols, they're, it's, Ben Bradbury Organizations: Service, Business, Sydney Bradley, Big Tech, Tech, Timeleft, Reading, Facebook, VC, Wine, Bumble, New, Acrew, MaC Venture, Reading Rhythms Locations: New York City, Los Angeles, New York, Brooklyn, Squarespace, Lisbon, Amsterdam, London, San Francisco, Geneva

☆ 3 reasons why Wall Street is playing Roblox again
▼ + stars: | 2024-05-08 | by ( Samantha Murphy Kelly | ) edition.cnn.com time to read: +6 min

CNN —Many adults heard the phrase “Robux” for the first time last holiday season when the virtual currency of gaming platform Roblox landed on the top of most wish lists. And it will have to prove to Wall Street there’s more growth up ahead. In its fourth quarter of 2023, Roblox revenue was $750 million, up 30% year-over-year – but had a net loss of $323.7 million. Like Fortnite, Roblox is also moving ahead with a“payout to creators” business model. “It’s clear that [Roblox] intends to go after younger gamers in 2024 and 2025,” Ward said.

Persons: ”, Roblox, Matilda Beinat, Lindsey Nicholson, UCG, David Baszucki, Ralph Lauren, Mike Proulx, Forrester, “, ” Proulx, Michael Nagle, ” Beinat, Lewis Ward, ” Ward, Ward Organizations: CNN, Investors, ABI Research, “, Gaming Center, Costco, Brookhaven RP, Nike, Walmart, New York Stock Exchange, Bloomberg, Getty, Apple’s, IDC, Disney, Pixar, Marvel, Star Wars Locations: Asia, Roblox, New York, Fortnite

☆ Move over Coachella, there's a new festival wooing influencers in town
▼ + stars: | 2024-04-30 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

Lifestyle influencer Jacqlyn Burnett was more excited this year to attend the country music festival Stagecoach for the first time than to go to Coachella. Stagecoach, the annual country music festival held this past weekend in Southern California, is rivaling the Coachella Valley Music and Arts Festival as the new favorite among brands and social-media influencers. From the growing interest in country music to fashion, influencers and brands flocked to Stagecoach this year. Some influencers, including Paige Lorenze, Maggie and Emma Macdonald, Estelle Lebourgeois, Chloe Trujillo, and Alyssa Lynch, even skipped Coachella for Stagecoach. Béis, the luggage brand, invited influencers to Stagecoach instead of Coachella, offering themed activities and special access to the festival.

Persons: Jacqlyn Burnett, Beauty, Béis, influencers, Dominick Paielli, he's, Paielli, Paige Lorenze, Maggie, Emma Macdonald, Estelle Lebourgeois, Chloe Trujillo, Alyssa Lynch, Lynch, Liz Flora, Alix Earle, I've, Ali Grant, Stagecoach Mackenzie Gaston, Brynn Wade, Luke Scornavacco, Liz Money Organizations: Stagecoach, Valley Music, Arts Festival, Business, Clementine, Coachella, Tarte, Béis Brands, Stagecoach Mackenzie, 1AM Management Locations: Southern California, Coachella

☆ March Madness student-athlete marketing is leveling up in 2024. Here are the strategies brands are using.
▼ + stars: | 2024-03-22 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

But influencer marketers who run student-athlete campaigns are just getting started. Performance is also straightforward to measure, as NIL campaigns typically live on Instagram or TikTok, where "likes" and views can help benchmark engagement. And as more games kick off, we should see a bump in student-athlete marketing activity from previous years, marketers and NIL experts told Business Insider. The company, which worked with NIL firm Opendorse on its first foray into student-athlete marketing, said it also plans to offer career planning and mentorship to players. Student-athlete marketing is more flexible than traditional advertising.

Persons: —, Goldman Sachs, Kim DeCarolis, she'd, Sam Weber, We've, University of Iowa's Caitlin Clark, Staley Gibson, Epsilon's hashtag, Saint Peter's, Doug Edert, MOGL's Syal, OpenSponsorship's Gibson, Syal, They're Organizations: CBS Sports, Business, Altius Sports Partners, NCAA, University of Iowa's, Epsilon, Buffalo Wild Wings, MOGL

☆ The big push for AI, TikTok bans, and spaces for influencers of color: Here are 3 takeaways for creators from SXSW.
▼ + stars: | 2024-03-17 | by ( Shriya Bhattacharya | ) www.businessinsider.com time to read: +6 min

AI was very popular, but most panels failed to discuss the consThe harmful impacts of AI dominated the conversation among creators at SXSW. Related storiesIn a session titled "AI in Video: Revolutionizing or Replacing Creators," Vimeo product executive Zohar Dayan's presentation similarly focused on the technology's benefits. Talk of a TikTok ban? Employees and creators are 'bored' of itOutside SXSW, the conversation has picked up about a potential TikTok ban in the US , but there was radio silence about it in Austin among the TikTok employees and creators I met. "We're so bored of that topic, honestly," said two TikTok employees, who spoke on condition of anonymity out of concern about facing repercussions from their employer.

Persons: Cassey Ho, OpenAI's, Peter Deng, Deng, Zohar, Dan Whateley, they've, Kahlil Greene, he's, Jerry Won, Justin Nguyen, Mylen Yamamoto Tansingco, Sam Li, Sean Kim, Sam Yam, Austin Hilton, Tumi Brooks Organizations: Southwest, Delta Air Lines, Business, IBM, SXSW, Snapchat, Pershing House, Talent, Austin, Austin Hilton Hotel, Convention Locations: Austin, Australia, China, member's, TikTok, Netflix's, Singapore

☆ Foot Locker shares drop more than 10% after heavy promotions lead to holiday-quarter losses
▼ + stars: | 2024-03-06 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +5 min

The Foot Locker logo is displayed in a store on May 19, 2023 in San Francisco, California. Foot Locker lost $389 million, or $4.13 per share, compared with income of $19 million, or 20 cents per share, a year earlier. Comparable sales at Foot Locker and Kids Foot Locker in North America increased 5.2%It's been a little over a year since Dillon took the helm of Foot Locker. During its fiscal third quarter, Foot Locker eked out surprise beats on the top and bottom lines. During the fourth quarter, Foot Locker opened 29 new stores, remodeled or relocated 66 locations, and closed 113 stores.

Persons: Locker, Foot, Mike Baughn, Foot Locker, Mary Dillon, Dillon, Ulta, Locker eked, Jordan Brand Organizations: LSEG, Sports, Foot, NBA, Nike, Dick's Sporting Goods, CNBC PRO Locations: San Francisco , California, markdowns, North America, India, Indianapolis

☆ Scentre discusses how its partnerships and activations drive growth
▼ + stars: | 2024-02-21 | by ( ) www.cnbc.com time to read: 1 min

In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailActivating our malls for entertainment purposes helped drive customer visits and sales: Scentre CEOElliott Rusanow, CEO of shopping mall operator Scentre, discusses how its partnerships with Disney and Live Nation has helped drive more customer visits to its locations.

Persons: Elliott Rusanow Organizations: Disney

☆ Thursday analyst calls: Disney draws praise for earnings, AmEx gets downgrade
▼ + stars: | 2024-02-08 | by ( Brian Evans | ) www.cnbc.com time to read: +6 min

Morgan Stanley's $47 per share price target on Ally Financial implies nearly 32% upside from Wednesday's $35.68 close. The analyst reiterated an overweight rating on Disney stock alongside a $110 per share price target, or about 11% upside moving forward. Feldman his buy rating on Disney and a $120 per share price target, implying more than 21% ahead. Bank of America also reiterated a buy rating on Disney stock, and stood by its $110 per share price target. Shares have outperformed peers thanks to a strong revenue and earnings per share outlook in the company's fourth-quarter earnings report.

Persons: Morgan Stanley, Morgan Stanley's, Jeffrey Adelson, Michael Rhodes, Adelson, — Brian Evans, Goldman Sachs, Eric Sheridan, Brian Evans, Disney's, Disney, Benjamin Swinburne, Brett Feldman, Feldman, Jessica Reif Ehrlich Organizations: CNBC, American, Ally, Discover Financial, Wall, Disney, Epic, Bank of America, American Express Locations: Roblox

☆ AI was the talk of Davos. Here's what marketers need to know
▼ + stars: | 2024-02-05 | by ( Jill Kramer | ) www.businessinsider.com time to read: +5 min

Generative AI was the hot topic at the 2024 World Economic Forum in Davos, Switzerland. In 2024, the dominant conversation across all types of attendees was the impact and future of generative AI: specifically how to responsibly, creatively, and effectively use it across the organization. Generative AI requires a fundamentally different enterprise architecture. Take intentional actions to design, deploy, and use generative AI to drive value while protecting from risks, helping you close the gap on responsible AI. Generative AI will let marketers drive continuous reinvention and become even more critical to the business.

Persons: Jill Kramer, —, Adena Friedman Organizations: Accenture, Service, Economic, Nasdaq, Accenture's Locations: Davos, Switzerland, activations, they're

LOS ANGELES (AP) — Underneath his umbrella, NFL legend Dan Marino stood nearly drenched on the sideline watching Prince’s epic “Purple Rain” Super Bowl halftime performance in 2007 during a torrential Miami downpour. “The halftime performance has come a long way,” said the Hall of Fame quarterback who played 17 seasons with the Miami Dolphins and competed in the 1985 Super Bowl. His show will be vastly different than the NFL’s first Super Bowl halftime show in 1967, which featured marching bands from the University of Arizona and Grambling State University, a historically Black college, along with hundreds of flying pigeons, thousands of balloons and two soaring men wearing jetpacks. After the inaugural Super Bowl, the NFL kept bringing back other marching bands, drill teams, signed Chubby Checker and Up with People, an organization that stage positive thinking through dance and song performances. Dudowsky recalled when Coldplay frontman Chris Martin said the “Super Bowl of music is the Super Bowl.” He said the halftime show has been able to grow thanks to the NFL's ability to adjust to the current culture and giving deserving artists the platform to express their artistry.

Persons: Dan Marino, Marino, Michael Jackson, Beyoncé, Aerosmith, ”, Marino's, Rihanna, Katy Perry's, Scarlett Johansson, doesn’t, she’s, Justin Timberlake, Janet Jackson ’, Gaga, ” Johansson, “, you’ve, Kris Jenner, Jenner, ” Usher —, Chubby Checker, Gloria Estefan, Billie Jean, Diana Ross, Jennifer Lopez, Shakira, Seth Dudowsky, Jay, —, don’t, Dudowsky, Chris Martin, Dr, Dre, Snoop Dogg, Dogg, Roger Goodell, ” Dogg, Usher, he's Organizations: ANGELES, of Fame, Miami Dolphins, Super, Kansas City Chiefs, Philadelphia Eagles, Associated Press, Bowl, University of Arizona, Grambling State University, NFL, New, Rose Bowl, Coldplay, Roc Nation Locations: Miami, Las Vegas, U.S, Southern California

NASSAU, Bahamas (AP) — Scottie Scheffler made two eagles on Saturday in his round of 7-under 65 that gave the No. Scheffler contending at Woods' tournament in the Bahamas is nothing new — he has been runner-up to Viktor Hovland each of the last two years. Woods being out of the mix is also not unusual, mainly because he typically is recovering from injuries. This is his fifth time playing in the Bahamas, and only once has he finished within 10 shots of the winner. Woods was over par on the back nine for the third straight round, having to settle for a 71 that left him 16 shots behind Scheffler.

Persons: Scottie Scheffler, Scheffler, Matt Fitzpatrick, Woods, Viktor Hovland, “, ” Woods, I've, ”, “ I've, ” Scheffler, Fitzpatrick, birdied, Justin Thomas, Jordan Spieth, Phil Kenyon, I’m Organizations: Riviera, Dunhill, Ryder, Scheffler Locations: NASSAU, Bahamas, Albany

☆ Viva Las Vegas, Formula One betting big on Sin City race
▼ + stars: | 2023-11-15 | by ( Steve Keating | ) www.reuters.com time to read: +5 min

Wynn resort is offering the first-ever Las Vegas Grand Prix Million Dollar All-Access Experience that includes a $100,000 philanthropic gift. "However, the brand synergies with the inaugural Las Vegas Grand Prix are unmatched." Formula One has long been a magnet for the celebrity class and Las Vegas is sure to be an irresistible pull. Las Vegas may be the gambling capital of the world but there will be little bet on F1. "I would say this is due to lack of parity," Derek Stevens, owner of Circa and several other Las Vegas casinos told Reuters.

Persons: Max Verstappen, Greg Maffei, Red Bull, Aston Martin, Hilton, Red, it’s, Rebecca McAdam Willetts, Mark Wang, David Beckham, Shaquille O’Neal, Mark Wahlberg, Gordon Ramsay, Toto Wolff, Derek Stevens, Steve Keating, Toby Davis Organizations: LAS VEGAS, Las Vegas, Liberty Media, Formula One, Vegas, Ferrari, Mercedes, McLaren, Red Bull, PokerStars, Public Relations, Reuters, Poker, New York Stock Exchange, American Express, Heineken, Hilton, MGM Resorts International, Fountain Club, Hilton Grand, Club SI, Drai's Beach Club, Thomson Locations: Vegas, United States, Sin City, VVIPs, Las Vegas, Monaco, Drai's, Toronto

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