Allbirds has faltered after soaring in popularity with Silicon Valley tech bros.Co-founders Tim Brown and Joey Zwillinger admit the company's missteps in appealing to consumers, WSJ reports.
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"As we've tried to expand and grow the brand, we created products that haven't quite met the mark," Brown said in an interview with The Journal.
In the wake of the report, Allbirds stock plummeted 47%"It's a great product," he said during the call.
Up until May, Brown and Zwillinger operated the company as co-CEOs similarly to the model of fellow direct-to-consumer brand Warby Parker.
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