Those findings come from a study released last week by Hispanics in Philanthropy, an organization that works to advance Latino giving, and the Indiana University Lilly Family School of Philanthropy.
How long immigrants lived in the United States also affected giving rates: Long-established immigrants largely gave at higher rates, especially to religious congregations, than recent immigrants.
The importance of relationshipsAna Gloria Rivas-Vázquez, who directs Hispanic giving at Catholic Relief Services, says that while all fundraising is about building relations, it’s particularly important for Latino donors.
Though there are commonalities among Latino donors, nonprofit professionals stress U.S. Latinos are highly varied in culture, politics, education, and income.
“There was a time when people thought that engaging Latino donors meant: OK, we need to do this in Spanish,” Rivas-Vázquez says.
Persons:
Indiana University Lilly, Una Osili, ”, Osili, Lilly, Gigi Pedraza, “, Armando Zumaya, Somos El, aren’t, Ana Gloria Rivas, Vázquez, ” Rivas, Ana Marie Argilagos, ” Argilagos, Zumaya, it’s, Kay Dervishi
Organizations:
Indiana University, Indiana University Lilly Family School of Philanthropy, Lilly School, Bank of America, Latino Community Fund, Catholic Relief Services, Associated Press, AP
Locations:
United States, Georgia, Somos El Poder