At age 6, Zoe Oli asked her mom a question: "Why isn't my hair straight and pretty like my classmates'?
"I was really taken aback when she came to me with that," Zoe's mother, Evana, tells CNBC Make It.
Evana, 42, bought Zoe a Black doll to play with, but the doll too had straight hair — so Zoe suggested creating dolls with curls, coils and braids.
In 2022, Zoe's company brought in a low six-figures in revenue, according to documents reviewed by CNBC Make It.
"It's been really, really amazing."
Persons:
Zoe Oli, …, Zoe, Evana, It's
Organizations:
CNBC
Locations:
Atlanta