MediaMath Cofounder and CEO Joe Zawadzki is assembling a syndicate to buy back the company.
MediaMath cofounder Joe Zawadzki is looking to assemble a syndicate of adtech industry investors to attempt to buy back the company's assets at its upcoming bankruptcy auction, according to people familiar with the matter.
Former employees and industry observers have said Zawadzki's MediaMath was also ahead of its time developing tools to demystify how digital ad dollars were being spent.
MediaMath's supply chain optimization assets could become the backbone of FxM's "SCF+" supply chain financing product, the adtech industry sources suggested.
Zawadzki is also a general partner at the venture capital firm AperiamVentures, which has invested in dozens of adtech startups.
Persons:
Joe Zawadzki, MediaMath, Zawadzki, Joe, Zawadzki's, —, Neil Nguyen, MGI, hadn't
Organizations:
IBM, Bain Capital, Google, Media, Games
Locations:
MediaMath, Delaware, —, AperiamVentures