STOCKHOLM, June 29 (Reuters) - H&M (HMb.ST) plans to sell more third-party brands online and in stores, CEO Helena Helmersson said on Thursday, as one of the world's top fashion retailers ramps up its effort to take on e-commerce rivals.
Its marketplace strategy, launched last year, is aimed at challenging online rivals like Zalando, ASOS, and fast-fashion giant Shein as competition intensifies.
Inditex-owned (ITX.MC) Zara features other brands only for exclusive collaborations, such as with South Korean label Ader Error and British shoemaker Clarks.
"This has been really well received by customers who also complement the H&M assortment with other brands," Helmersson said.
"Inditex's thinking is focused on its own brands, own stores and own online," said Lowery.
Persons:
Helena Helmersson, M's, Zara, Clarks, Helmersson, Geoff Lowery, Inditex's Zara, Lowery, Marie, Helen Reid, Josephine Mason, Emma Rumney
Organizations:
Adidas, South, Marie Mannes, Thomson
Locations:
STOCKHOLM, Cos, Swedish, Monki, Hong Kong, Stockholm, London