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☆ Advertisers are scrutinizing the value of AI tools as some early efforts fall flat
  + stars: | 2024-10-09 | by ( Lucia Moses | Lara O'Reilly | ) www.businessinsider.com   time to read: +7 min
AdvertisementTwo years after OpenAI's ChatGPT and other chatbots launched, the advertising community's excitement over generative AI has come down to earth. The shift was evident at New York's Advertising Week, a four-day gathering this week that organizers expected 17,000 to attend. Last year, a Salesforce survey showed about three-quarters of marketers were or planned to use generative AI. Though enthusiasm about AI was tempered in the industry at this year's Advertising Week, there wasn't a widespread abandonment of the tech. Adtech company LiveRamp announced a pair of AI partnerships to help marketers find the right AI company for a given problem.
Persons: —, OpenAI's ChatGPT, Ashwin Navin, there's, Andrew Lipsman, I'm, Zaid Al, Qassab, He's, Let's, Samba's Navin, That's, NBCU, DoubleVerify, Nick Fairbairn, Joshua Nafman, it's, Nafman, Fairbairn, LiveRamp, Scott Howe, Howe Organizations: Publicis, WPP, Service, New, Samba, WPP —, Saatchi, Business, Google, Advertising, Media, Diageo
☆ Al Qaeda succession after al-Zawahiri's death still unclear -U.S. official
  + stars: | 2023-01-10 | by ( Kanishka Singh Jonathan Landay | Kanishka Singh | Jonathan Landay | ) www.reuters.com   time to read: +2 min
WASHINGTON, Jan 10 (Reuters) - The succession of Al Qaeda leader Ayman al-Zawahiri, who was believed to have been killed in a U.S. raid last year, remains unclear, a U.S. intelligence official said on Tuesday. "The question for Al Qaeda, that it has not answered for itself, is who follows (Zawahiri)," Christine Abizaid, director of the U.S. National Counterterrorism Center, said in an event organized by the Washington Institute when asked about Al Qaeda's "center of gravity" after Zawahiri's death. Al Qaeda has not named a successor. Saif al-Adel, a mysterious, low-key former Egyptian special forces officer who is a high-ranking member of Al Qaeda, is seen by experts as the top contender. The United States is offering a reward of up to $10 million for information leading to his arrest.
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