The company's new creator rewards program, announced Monday, incentivizes creators to post longer videos and optimize their content for search. Related storiesTo qualify for the program, creators must be at least 18 years old and have at least 10,000 followers and 100,000 views in the previous 30 days. AdvertisementSome savvy TikTok creators have been experimenting with search-engine optimization for months, well before the company made it criteria for payouts. TikTok has introduced a creator search insights tool in some regions, making it easier for users to tailor their videos to search trends. However, not all creators have been thrilled by TikTok's efforts to promote search content.

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Persons: —, Abigail Akinyemi, TikTok, Zachary Neman Organizations: Service, Business