Lovevery's toys are inspired by the homemade ones Rolph made for her son, each designed to nurture a specific developmental milestone. Launching with a single productPrior to starting Lovevery, Rolph was a co-founder of organic baby food company Happy Family, which launched in 2005. Zach Voss | CNBC Make ItThe duo decided to start simple, focusing on a single product: a play gym. They spent nearly two years relying on $2 million in seed funding to develop Lovevery's play gym, finally launching it in 2017. Lovevery's first product, the Play Gym, launched in 2017.

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Persons: Jessica Rolph, Roderick Morris, Rolph, Morris, She'd, Morris —, Zach Voss, Lovevery, we'll, Raffi Paul Organizations: Boise -, CNBC Locations: Boise, Boise - Idaho, Boise , Idaho, Asia