The Try Guys, one of YouTube's most established creator groups, have successfully abandoned their reliance on Google's algorithms and advertiser revenue by launching a standalone streaming service called 2nd Try.
"Having a business that is reliant on ads is very unstable and very unpredictable," Try Guys co-founder Zach Kornfeld told CNBC in an interview.
The Try Guys now have over 8 million subscribers and 2.7 billion views on YouTube.
In the three months since launching 2nd Try, the company says it is on track to reach profitability.
Try Guys found early success with BuzzFeed before starting their independent creative venture in 2018.
Persons:
it's, Zach Kornfeld, we'd, Keith Habersberger, It's, Jack Conte, BuzzFeed
Organizations:
Brand, CNBC, YouTube, Entertainment