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Top related persons:
Uber - 1 Lyft - 1 Zach Greenberger - 1 Greenberger - 1 they're - 1 Mark Grether - 1
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Search resuls for: "Zach Greenberger"


2 mentions found


☆ Lyft riders look at their app about 9 times per ride. Now they'll see ads when they check it.
  + stars: | 2023-08-11 | by ( Gabriel Rivera | ) www.businessinsider.com   time to read: +3 min
Lyft's app will now feature ads when a user is booking a ride and during the trip. Its main competitor, Uber, launched video ads on several of its apps back in June. "Lifestyle" is based on locations users "like to visit such as sports games, restaurants, gyms, etc," a spokesperson for Lyft told Insider in an email. All riders will see ads on the app, but they have the option to reject sharing "their behavioral and demographic data," the Lyft spokesperson said. Greenberger told the Journal that Lyft also intends on incorporating video ads on its app before year's end.
Persons: Uber, Lyft, Zach Greenberger, Greenberger, they're, Mark Grether Organizations: Lyft Media, Wall Street Journal
☆ Uber and Lyft Claim Big Gains for Their Ad Businesses
  + stars: | 2023-02-15 | by ( Patrick Coffee | ) www.wsj.com   time to read: +4 min
Ride-hailing companies Uber Technologies Inc. and Lyft Inc. each say their nascent advertising businesses have grown significantly in recent months. PREVIEWThe ride-hailing rivals’ ad businesses are also important for the companies’ growth. Uber said increased ad revenue in the latest quarter was a key growth driver for its overall business. Lyft ad revenue increased “nearly seven times” in the fourth quarter compared with the previous quarter, according to Mr. Greenberger. But the companies’ ad prices offer a glimpse at their respective positions in the market.
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