"Superfakes" are gaining popularity as high-quality designer knockoffs. Designer brands have been combatting knockoffs for decades, but a rising category of "superfakes" can trick the most experienced experts. Here's how superfakes became so difficult to tell apart from the real thing. However, any product that intentionally replicates a brand's product, using its logo, name, or intellectual property is considered a knockoff. Both designer brands and third-party marketplaces have invested millions in combating counterfeits, but the issue is so widespread that it's impossible to stop them all.

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Persons: knockoffs, Gen Z, superfakes, Couture, Tommy Hilfiger, Gucci, Dior, Superfakes, Yves Forestier, They've, TikTok, Hermes Birkin, Charles Gross Organizations: Social, Service, Counterfeit, New York Times Locations: Wall, Silicon, New York City, Paris, France, Italy