Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailAI is helping Pernod Ricard invest in marketing and promotion optimization, says chief digital officerPierre-Yves Calloc’h, chief digital officer at Pernod Ricard, discusses AI implementation, and how it is impacting the company's sales.

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Persons: Pernod Ricard, Pierre, Yves Calloc’h