Uniqlo's parent recently reported record earnings for the third year running, bolstered by strong sales at Uniqlo. Uniqlo consumers are diverse in age and disposable income. Uniqlo thinks of itself as a tech companyTadashi Yanai, CEO of Uniqlo and founder of Fast Retailing, once said, "Uniqlo is not a fashion company — it's a technology company." Cristina Arias/Cover/Getty ImagesThat's why Uniqlo releases new collections seasonally, whereas rivals such as Zara produce about 500 new designs weekly. He thinks Uniqlo comes with "a bit of this myth of the Japanese psyche.

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Persons: —, Zara, Kate Yuille, Uniqlo.com Amrita Banta, Z, Banta, Martin Roll, Uniqlo, Tadashi Yanai, Toray, Yanai, Cristina Arias, Yuille, that's, Koji Watanabe Organizations: Service, Retailing, M, GU, Research, Strategy, McKinsey Locations: Japan, Zara, Hiroshima, Uniqlo, Uniqlo's