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☆ The US Olympic committee is suing Logan Paul and KSI's drink brand Prime for using Olympic branding without permission
▼ + stars: | 2024-07-22 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Read previewThe US Olympic and Paralympics Committee is suing Prime, the drinks brand of YouTubers Logan Paul and KSI, accusing the company of using its trademarks without permission. This story is available exclusively to Business Insider subscribers. "The exclusivity of this agreement … is threatened when individuals and organizations use USOPC trademarks without authorization." At the time of writing, Business Insider could not find the posts in question on Prime's social media channels. The US Olympic Committee and Prime did not immediately respond to requests for comment from Business Insider, sent outside regular US working hours.

Persons: —, YouTubers Logan Paul, KSI, Kevin Durant, Instagram, Durant, Paul, KEVIN DURANT Organizations: Service, Business, US Olympic Team, Coca, Walmart, Kroger, IOC, —, Energy, US Olympic Committee Locations: Colorado

☆ One reason the Vision Pro might be so expensive: 'mimetic desire'
▼ + stars: | 2024-02-20 | by ( Aaron Mok | ) www.businessinsider.com time to read: +4 min

Rooted in philosophical thought, mimetic desire refers to the notion that people desire the same things that their role models want. In the context of the Vision Pro, that theory could mean consumers may be more likely to purchase the device because celebrities or influencers they admire own it. "If these people are models to you—which they are for many young people—mimetic desire kicks in and you subconsciously want a Vision Pro too." If you have an Apple Vision Pro, some photography tips. After all, the Oculus founder, who did not respond to BI's request for comment, said he believes the Vision Pro will eventually be cheaper for the masses.

Persons: —, Jason Levin, Levin, who've, YouTubers Logan Paul, Casey Neistat, Kid Cudi, Robert Scoble, Sam Altman, bB0XTzJ291, Palmer Luckey, Luckey, Apple, would've, It's, Tesla, Elon Musk, Apple didn't Organizations: Service, Business, Vision, Apple Vision, Apple, Pro

☆ Shoppers lined up outside Aldi stores to buy Logan Paul and KSI's coveted Prime drink. The retailer used a clever strategy to lure customers in.
▼ + stars: | 2023-01-07 | by ( Grace Dean | ) www.businessinsider.com time to read: +6 min

Aldi confirmed it had sold out of Prime just one day after the drink hit its shelves. Aldi used clever strategy to create a notion of scarcity and lure customers in, experts told Insider. Experts say Aldi used a clever strategy to lure in shoppers by create a feeling of exclusivity and notion of scarcity. Logan Paul has 24.6 million Instagram followers and 23.6 million YouTube subscribers, while for KSI those numbers are 12.4 million and 16.1 million respectively. Aldi sold the drink at £1.99 a bottle, and Prime sold 12-packs for £24.99 ($29.60) on its UK website before they sold out.

☆ Shoppers scrambled to grab the Prime energy drink promoted by YouTubers Logan Paul and KSI at Aldi, leaving shelves bare
▼ + stars: | 2022-12-31 | by ( Grace Dean | ) www.businessinsider.com time to read: +5 min

Aldi says it's sold out of Prime just one day after it started selling the energy drink. "It's not a nice drink at all," one shopper who bought the drink for his son told Insider. Leat told Insider he had followed KSI for a long time, "so I wanted to see for myself if his product lived up to the hype." Sam Kinsella, a landscape gardener from Bedfordshire, told Insider that he'd bought it because his son had seen it on TikTok. Jake Dickinson, a motor factory manager from Lincoln, told Insider that some flavors were better than others.

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