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Boxing Hall of Famer Mike Tyson is coming out of retirement to fight YouTuber-turned-boxer Jake Paul. AdvertisementMike Tyson will fight Jake Paul in Netflix's first-ever professional sports livestream on Friday. Jake Paul made a deal with Netflix and then got Mike Tyson involvedMike Tyson will come out of retirement to face Jake Paul. Advertisement"The old generation of boxing with the new generation of boxing all being mixed into one," Jake Paul said. "I'm here to make $40 million and knock out a legend," Jake Paul said at a press conference in August.
Persons: of Famer Mike Tyson, YouTuber, Jake Paul, , Mike Tyson, Tyson, Jake Paul's, YouTube Jake Paul, Cooper Neill, Logan Paul, Paul, Joe Weller, Deji, KSI, Talksport, influencers, Tommy Fury, Floyd Mayweather Jr, Nakisa Bidarian, Mike Angel, Netflix Tyson, Roy Jones Jr, Nate Robinson, Jimmy Kimmel, Gabe Spitzer, Mike, Netflix's livestream, Tyson's, Katie Taylor, Amanda Serrano Organizations: of Famer, Netflix, Service, The New York Times, WWE, NFL, Boxing Hall of Famer, YouTube, UFC, Boxing, ESPN, T, USA, Texas Department Locations: Netflix's, KSI, British, Arlington , Texas
But products from Trader Joe’s have become so popular with international tourists that even a major Asian airport is getting involved. “I think that Trader Joe’s is like the Disneyland of American grocery stores,” she says. John Blackmer/MediaNews Group/Orange County Register/Getty ImagesThe first Trader Joe’s opened in Pasadena, part of Los Angeles county, in 1967. According to a 2024 study by Morning Consult, 25% of frequent Trader Joe’s shoppers belong to a household that makes over $100,000 annually. Jeff Greenberg/Universal Images Group/Getty ImagesWhile some American chain stores rely on sameness to satisfy customers, Trader Joe’s has leaned in the other direction.
Persons: CNN —, Joe’s, Julie Averbach, , Joe Coulombe, John Blackmer, Joe —, ” That’s, Jeff Greenberg, Expedia, Peruvian Maria Silva, ” Silva, Averbach, , Joe Raedle, Jose’s, backtrack, TJ’s, Silva Organizations: CNN, Incheon, MediaNews, Orange, Register, Morning, Miami, Universal, Peruvian, eBay, US Locations: South Korea, United States, California, Huntington Beach , California, Pasadena, Los Angeles, Seattle, San Francisco, North Carolina, New York, China
Let's call it the YouTube election
  + stars: | 2024-11-09 | by ( Peter Kafka | ) www.businessinsider.com   time to read: +5 min
And I'm very confident — based on my non-scientific poll of my teenage sons, who inhale YouTube — that those numbers are way, way bigger for young people. But what was most interesting about the election was the way the Trump campaign spent the summer embracing YouTube personalities. Edison Research says YouTube — including both regular, free YouTube and YouTube's paid YouTube Music service — is the most popular way for people to listen to (or watch) podcasts. And, unlike platforms like Instagram and TikTok — podcasters can get a meaningful share of the advertising revenue generated by their YouTube audiences. We should think about it as a podcast plus a YouTube election," he says.
Persons: Donald Trump, Joe Rogan, Rogan, he's, Trump, , you've, Isn't Joe Rogan, YouTube's, JD Vance, Tucker Carlson, Megyn Kelly, Theo Von, Chris Balfe, Carlson, Kelly, Bari Weiss, Taylor Lorenz, Balfe Organizations: YouTube, Service, Fox News, Trump, Pew Research, Facebook, Edison Research, Fox, Red Seat Ventures, The Free, Crooked Media, Save
Making money as an influencer has changed a lot in 10 years, with multiple potential income streams. Ten years ago, one estimate from the influencer marketing agency Billion Dollar Boy placed the industry's value at just $200 million. Making money as an influencer has changed a lot since then, both in terms of how much individual creators can make and how. Related storiesLiam Parkinson, the cofounder of Inflverse, a financial management platform for creator agencies, made a name for himself as a content creator on YouTube. AdvertisementThere's also a push for authenticity in creator marketing, with audiences getting tired of relentless ads.
Persons: , It's, Nirozen Thav, Liam Parkinson, Parkinson, Katya Varbanova, Varbanova, Jacob Lucas, Lucas, Savannah Britt, Britt, There's, Dominic Smales, isn't, Logan Paul Organizations: Forbes, Service, YouTube, BI, Brittprint Agency, Brands, Gleam Futures, GloMotion Studios, Inflverse, D'Amelio Locations: Feastables
Dude Perfect is planning a new studio facility in Texas for YouTube and other creators, BI revealed. Dude Perfect, with 60M YouTube subscribers, is expanding its media empire in Frisco. It's now opening an 80,000-square-foot entertainment destination headquartered in Frisco with features like a Dude Perfect museum, mini-golf course, and restaurants. Amazon just announced a deal with creator-focused firm Spotter to give its clients (which include Dude Perfect) opportunities to monetize their content on the e-commerce giant. With big companies, teams, and talent located in Texas, does Dude Perfect need LA?
Persons: , — Garrett Hilbert, Tyler Toney, Cody Jones, Coby Cotton, Cory Cotton —, Andrew Yaffe, It's, Mark Rober, Yaffe, we'll, We've, it's, Jake Paul, Mike Tyson's Organizations: YouTube, Service, Walmart, Highmount, Samsung, DFW, Dallas, May Otis, Netflix Locations: Texas, Frisco . Dallas, Frisco , Texas, Frisco, Dallas, DFW, Los Angeles, Atlanta, Chicago, LA, New York, Arlington , Texas
I was on board Qatar Airways' first flight featuring Elon Musk's Starlink internet. AdvertisementQatar Airways launched its first flight featuring Elon Musk's Starlink WiFi on Tuesday — and Business Insider was invited to the event. I was flying in the QSuite business class for this media event, but Starlink WiFi is free for passengers in every cabin. By contrast, the Starlink WiFi was as high as 215 megabits — faster than most home internet speeds. Crucially, there's almost no downtime as Starlink operates gate-to-gate, while standard inflight WiFi is only activated at cruising altitude.
Persons: Elon Musk's, , Elon, Starlink cupcakes, Pete Syme, Tom Boon, Thom, laud Organizations: Qatar Airways, Service, Business, Doha's Hamad International Airport, Skytrax, Airlines, United Airlines, Air Locations: Doha's, Qatar, London, Europe, Instagram, Air France, Persian
Online content creators, they say, often fail to ensure the same basic standards for treating cast and crew that more traditional entertainment sets do. However, as digital productions grow, those who work with or under creators said some could benefit from the structure seen on traditional Hollywood sets. Unlike Hollywood sets, most digital productions do not necessarily rely on union workers. Some believe the digital entertainment space — which includes a wide range of productions, including reality and scripted content — would benefit from union oversight. “Because new [digital] media has got about 15 years, the unions have 100.
Persons: ” MrBeast, Jimmy Donaldson, , Donaldson, Mair Mulroney, “ I’ve, , YouTuber Dhar Mann, Scott Brown, They’ve, ” NABET, Bernie Su, Su, Lizzie Bennet, Emma, YouTubers, ” Su, Mulroney, Dhar, Mann, there’s, ” Mulroney, Neal Mohan, Brown, don’t, they’re, ” Brown Organizations: Amazon Studios, Beast, Hollywood, “ Beast, In Hollywood, Screen, American Federation of Television, Radio Artists, International Alliance, MrBeast, SAG, National Association of Broadcast Employees, Technicians, Guild of Canada, YouTube, Guild of America, VidCon, Rodeo Locations: Las Vegas , Toronto, Panama, In, Toronto
AdvertisementMrBeast confirmed this week that his upcoming Amazon show, Beast Games, had cost more than $100 million. "They'll still do partnerships with him," Diana D'Angelo, the CEO of Breaking Creatives Agency, told BI. A spokesperson for Donaldson told BI that the lawsuit had not yet been served to him despite being filed two weeks ago. AdvertisementHowever, Chedid told BI these "stonewall tactics" may "come back to bite him," affecting his reputation and future partnerships. D'Angelo told BI Donaldson might decide to speak up if the controversy starts to affect his "bread and butter" — his YouTube channel.
Persons: MrBeast, , Diana D'Angelo, they'll, he's, Jimmy, Donaldson, YouTubers KSI, Logan Paul, Paul, Rolling Stone, Robyn Abou Chedid, Chedid, Thomas Walters, Ava Tyson, Kevin Mazur, Tyson, Kraft Heinz's Lunchables, Walters, D'Angelo Organizations: Service, Beast Games, Amazon, Creatives, Reuters, The New York Times, Las, Guided Agency, YouTube, Beast Locations: Amazon, Las Vegas, Los Angeles, Toronto
The tech journalist Taylor Lorenz is going solo and launching her own Substack publication. AdvertisementThe tech journalist Taylor Lorenz is going full creator mode, launching her own Substack publication called User Mag. "We are grateful for the work Taylor has produced at The Washington Post," a Post spokesperson said in a statement. I think Substack is doing a lot more in terms of multimedia. So there's people like that, that I'm really going to miss having access to their minds on a daily basis.
Persons: Taylor Lorenz, Lorenz, , Vox, Joe Biden, Taylor, Eric Newcomer, Simon Owens, Matthew Yglesias, Yglesias, Peter Kafka, Seibel, He's, Mark, that's, Johnny Harris, Cleo Abram, Ryan Broderick, There's, J Aubrey, Mina Le, Hasan Piker, Kate Lindsay, I'm, Substack, haven't, Zoe Jensen, Drew Harwell, Drew, You've, Tucker Carlson, I'd, I've Organizations: Washington, BI, Service, The New York Times, Washington Post, YouTube, Fox News, The Washington, Post, Garbage, Vox, Business Locations: Substack livestreaming
MrBeast has acquired a startup called Vouch, which aids creators in hiring and job postings. Vouch uses AI for job matching and was backed by VCs like Seven Seven Six and other investors. AdvertisementYouTube's top creator, MrBeast, has expanded his estimated $700 million a year business empire by acquiring the startup Vouch. Pesis brought on Patrick Dudek, also a former Cameo employee, to the Vouch team to help scale the platform. AdvertisementVouch was backed by Seven Seven Six, Liquid 2 Ventures, Shrug Capital, Niche Capital, WorkPlay Ventures, and angel investors including Andreas Klinger and Siqi Chen.
Persons: MrBeast, VCs, , Marty Pesis, they've, Pesis, Jimmy Donaldson, Donaldson, Safiya Nygaard, Danny Duncan, Goldman Sachs, we're, Kara McCloud, Patrick Dudek, Hayden Hillier, Smith, Andreas Klinger, Siqi Chen Organizations: Service, LinkedIn, YouTube, Business, Stokes Twins, AMP, Cameo, Seven Seven, Shrug, Niche, WorkPlay Ventures
CNN —Logan Paul has welcomed his first child with fiancée Nina Agdal, he announced on Instagram on Sunday. “Esmé Agdal Paul has entered the chat,” he wrote, alongside a photo of himself and Agdal holding their baby daughter. Paul, a YouTuber turned WWE wrestler, and Agdal, a Danish model, announced their engagement in June 2023. Thank you Logan & Nina Thank you for bringing this little Angel into our family!!! Congratulations to the Agdal Paul family.”One of YouTube’s most recognizable personalities, Paul has leveraged his online fame and 23.6 million subscriber base by releasing a successful and controversial energy drink, Prime, which contains six times more caffeine than a can of Coca-Cola.
Persons: CNN — Logan Paul, fiancée Nina Agdal, “ Esmé Agdal Paul, , Paul, YouTuber, Jake, Pam Stepnick, Pammy, Logan, Nina, Mike Majlak, MIKE, Amanda Cerny, Organizations: CNN, WWE, YouTube Locations: Danish,
Go to newsletter preferencesSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewTop YouTuber MrBeast is being criticized, but he seems to be focusing on a new product launch instead of making statements. Jimmy "MrBeast" Donaldson is the biggest creator on YouTube, with 316 million subscribers. Advertisement"Generally, launching a new product amid controversy can be a very good strategic move since it shows resilience and shifts the overall predominant narrative," Perlova said. Varbanova said it's hard to know how many of Donaldson's 300 million YouTube subscribers are even following the negative news.
Persons: , Jimmy, MrBeast, Donaldson, Logan Paul, Kraft Heinz's Lunchables, Paul, he's, hasn't, Katya Varbanova, Ava Tyson, Tyson, X, Zoya Perlova, Perlova, Varbanova, Donaldson's, Pam Lyddon, it's, Lyddon, Natalie Yorke Organizations: Service, YouTube, Business, The New York Times, Dyninno, Bright Star Locations: Turkey
YouTube will also integrate generative AI text and image output into an “Inspiration” feature for creators, which is intended to feed them suggestions and examples for video content. Mohan said that 92% of YouTube creators already use AI tools. The new AI video creation tool is called “Veo.” Creators will input text prompts to create AI images, which can then become the basis of the six-second clips. Mohan teased it with an AI-generated video of a dog and a sheep becoming friends. YouTube is the latest platform to announce AI-generated video capabilities, following demos from OpenAI of their text-to-video technology Sora.
Persons: Neal Mohan, Mohan, , Sarah Ali, Sora, Ali, DeepMind, Vivien Lewit, monetize, livestream Organizations: YouTube, NBC News, Microsoft, Meta, Google, Shorts Locations: Google’s Manhattan
Apple is showing off Apple Park Observatory, a new subterranean venue at its headquarters. The event space is designed with natural materials and built into a hillside of Apple Park. You can expect Apple to host visitors and press at the venue during its product launches and events. Design website Dezeen published the first photos of Apple Park Observatory, the company's new subterranean venue that's built into the ground, earlier this week. The event space is nestled in the hillside of Apple Park, the company's $5 billion headquarters designed by Foster + Partners in Cupertino, California.
Persons: , Dezeen Organizations: Apple, Service, Foster + Partners, Business Locations: Apple, J.R.R, Cupertino , California
CNN —Hawaii’s most controversial nature spot has once again become a center of concern, with 14 people recently arrested for accessing the Haiku Stairs on the island of Oahu according to officials. Eight of the 14 were arrested on September 3, although it’s not clear if they were hiking together. The Haiku Stairs, sometimes called the “stairway to heaven,” were closed to the public in 1987. In 2021, the Honolulu City Council voted to remove the Haiku Stairs. A local group called Friends of the Haiku Stairs is pushing back against the stairs’ removal, arguing that the $2.5 million process is too expensive.
Persons: CNN —, it’s, ” Jason Redulla, , DOCARE, YouTubers Organizations: CNN, US Navy, Hawaii’s, of Conservation, Resources Enforcement, Honolulu City Locations: Oahu, Kaneohe, Honolulu, Hawaii
The popular mukbang YouTuber, known for eating enormous amounts of food on camera, fooled the internet by completing a secret weight loss journey while uploading old videos to mask his progress. Nikocado Avocado, whose real name is Nicholas Perry, revealed his new look — a drastically slimmer appearance compared with his look in his other recent YouTube videos — to millions of subscribers Friday. It drew a flurry of speculation around whether he could have achieved such extreme weight loss in the months since his most recent uploads, all of which showed him at a considerably larger size. I edited the videos so that they would appear recent, allowing me to focus on healing my body behind the scenes,” Perry wrote in an email. “While everybody pointed and laughed at me for over-consuming food, I was in total control the entire time,” Perry wrote.
Persons: Nicholas Perry, ” Perry, , Perry, YouTubers, Organizations: , YouTube
Now, it wants to offer them video ideas, too. The feature trains on a creator's catalog in order to generate video ideas that match their style and tone, analyzing previous titles to imitate their typical structure. AdvertisementOf course, the question remains: Do creators really need artificial intelligence to help them come up with video ideas? Related stories"It's very much about helping creators come out on top in the wave of infinite AI content that's coming," Bakaus said. And so ironically, we are building software that uses AI to have creators come out on top of that wave."
Persons: it's, Jimmy Donaldson, Colin, Samir, Paul Bakaus, Bakaus Organizations: Service, YouTube, Meta, YouTubers Locations: Australia, Canada
Read previewUpdate: After this article was published, Paramount Global confirmed to Business Insider that the company had sold VidCon to Informa. Paramount Global is selling its creator conference VidCon to the UK media and events company Informa, according to two people familiar with the matter. They spoke to Business Insider on the condition of anonymity as they were not allowed to discuss details around the deal. Adding VidCon, which centers on social-media stars rather than Hollywood and comic-book talent, could help broaden the fan base and advertiser roster of its events business. BI was unable to learn the terms of the VidCon deal between Paramount and Informa.
Persons: , VidCon, Informa, YouTubers Hank, John Green, São Paulo, Green, lanyards, Phillips, Adweek, David Ellison's Organizations: Service, Paramount Global, Business, Toronto Comicon, Cannes Lions, Paramount, Viacom, SXSW, Disney, Media, BI Locations: Anaheim , California, Baltimore, Mexico City, Anaheim
TikTok videos shot at a UNESCO World Heritage Site have some historians concerned. Tourists in the videos recreate the "Temple Run" video game at Angkor Wat, running through the temple. AdvertisementA series of TikTok videos showing tourists reenacting a video game run through a 900-year-old Cambodian temple complex has some conservationists and historians up in arms. Bloomberg first reported on the fresh wave of videos at Cambodia's Angkor Wat, a UNESCO World Heritage Site. TikTokers, Facebookers, and YouTubers are attempting to recreate the "Temple Run" video game in real life, according Bloomberg, with clips of themselves dashing across the ancient grounds set to jaunty sound effects.
Persons: Organizations: UNESCO, Tourists, Service, Bloomberg, Heritage, Business Locations: Angkor Wat, Wat
Joey Graceffa, a YouTuber known for his vlogs and lifestyle videos, shared that he was diagnosed with basal cell carcinoma. Recently, Graceffa said he noticed the mark had scabbed over and a doctor conducted a skin biopsy and determined it was cancer. I'm being very level-headed about this, I think because it's a more treatable type of skin cancer." The American Cancer Society describes basal cell carcinoma as the “most common type of skin cancer.” The cancer “usually develop[s] on sun-exposed areas, especially the face, head, neck, and arms,” the ACS says on its website. Graceffa said he is trying to stay positive and asked for suggestions from any followers who have also had this type of skin cancer and had it treated.
Persons: Joey Graceffa, Graceffa, I'm, VidCon, Hank Green, Hodgkin, Grace Helbig Organizations: YouTube, American Cancer Society
Mr and Mrs AdventureAfter returning to the US in 2018, they continued with van life until mid-2020, when they started thinking about settling down. AdvertisementThe first property they viewed was an abandoned watermill in the Algarve, Portugal's southernmost region, and they were immediately smitten. While they're relying on solar energy in their camper, they plan to connect the watermill property to the grid in the future. This watermill project, we have to have other people involved," Drew said. Mr and Mrs AdventureNow, Drew added, even the bathroom in the watermill is about the size of their van.
Persons: , Brittany, Drew Neumann, Adventure, van, Drew, they're, they've, We're, Ian —, I've Organizations: Service, Business, YouTube Locations: North America, Europe, Africa, Hawaii, Northern California, Arizona, Portugal, Brittany, Algarve, Portugal's, Fort Myers , Florida
Behind the scenes, 5G infrastructure is powering live broadcasts worldwide and the moments spectators and athletes capture and post on social media. After the event, it became a hub for YouTubers and other content creators because of its gigabit-speed internet connectivity. In the lead-up to the Games, connectivity infrastructure was embedded in the London Underground light-rail network and the Westfield shopping center in Stratford. 5G technology wasn't adopted at a consumer level until 2019, and Japan's 5G-infrastructure rollout was delayed by the COVID-19 pandemic. In 2022, the 5G technology was fast enough that train riders could watch the opening ceremony on their personal devices.
Persons: , Rolf Werner, Werner, Sandeep Raithatha, Raithatha, That's Organizations: Service, Nokia, Virgin Media O2, 5G, Stratford Halo Virgin Media O2, Games, Stratford, Stratford . Communities, Tokyo, Olympics Locations: Paris, Europe, London, Tokyo, Westfield, Stratford ., Japan, Beijing, China
Read previewTesla issued a warning against using the wet towel charging "hack" that's been circulating among some owners online. Related storiesIt's not a surprise that Tesla owners are looking for hacks to charge their vehicles faster. The damp towel trick is just one example of the many experiments Tesla owners have tried out. Other YouTubers have made videos using oranges or water bottles to cheat the sensors in the steering wheel. (Elon Musk has said the company is removing the steering wheel nag in upcoming software).
Persons: , Tesla, It's, it's, Elon Musk Organizations: Service, Business Locations: InsideEVs
Read previewOne of MrBeast's oldest friends quit working with him after allegations were made about her messaging a child. YouTube superstar MrBeast, whose real name is Jimmy Donaldson, has been adept at dodging criticism and controversy in his career. AdvertisementTyson has been accused by several YouTubers of messaging a young fan when he was 13 and Tyson was 20. BI asked Donaldson and Tyson for further comment but did not receive a response. Donaldson posted a statement on the night of July 24, saying he was "disgusted and opposed" to Tyson's behavior and had hired a third-party investigator.
Persons: , MrBeast, Jimmy Donaldson, Ava Tyson, Tyson, Donaldson, Adrox, Prism42, Ava, I've, Don Arnold, Colleen Ballinger, Miranda, Katya Varbanova, Donaldson hasn't, hasn't, Varbanova Organizations: Service, Business, BI, Getty
The pros and cons of living in EnglandAs someone who loves being outdoors, Andrea finds the English countryside beautiful. "It's something that I feel like you don't really get in America because it's so classically England. "I think you don't really get to see that much in two weeks," she said. "You don't get to experience that much, and you don't really know what it's like to live there. Advertisement"I feel like that's something that's not really talked about very often when you're moving to a different country," she said.
Persons: Andrea, Zoe Sugg, Alfie Deyes, It's, London, she's, it's, that's Organizations: Service, Business, University of Leicester, US, Valentine's Locations: California, England, Southern California, LA, London, Instagram, America, mhoff@businessinsider.com
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