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Online content creators, they say, often fail to ensure the same basic standards for treating cast and crew that more traditional entertainment sets do. However, as digital productions grow, those who work with or under creators said some could benefit from the structure seen on traditional Hollywood sets. Unlike Hollywood sets, most digital productions do not necessarily rely on union workers. Some believe the digital entertainment space — which includes a wide range of productions, including reality and scripted content — would benefit from union oversight. “Because new [digital] media has got about 15 years, the unions have 100.

Persons: ” MrBeast, Jimmy Donaldson, “, Donaldson, Mair Mulroney, “ I’ve, ”, YouTuber Dhar Mann, Scott Brown, They’ve, ” NABET, Bernie Su, Su, Lizzie Bennet, Emma, YouTubers, ” Su, Mulroney, Dhar, Mann, there’s, ” Mulroney, Neal Mohan, Brown, don’t, they’re, ” Brown Organizations: Amazon Studios, Beast, Hollywood, “ Beast, In Hollywood, Screen, American Federation of Television, Radio Artists, International Alliance, MrBeast, SAG, National Association of Broadcast Employees, Technicians, Guild of Canada, YouTube, Guild of America, VidCon, Rodeo Locations: Las Vegas , Toronto, Panama, In, Toronto

☆ Top YouTuber MrBeast has acquired a startup that aims to be the LinkedIn for the creator economy
▼ + stars: | 2024-10-03 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +4 min

MrBeast has acquired a startup called Vouch, which aids creators in hiring and job postings. Vouch uses AI for job matching and was backed by VCs like Seven Seven Six and other investors. AdvertisementYouTube's top creator, MrBeast, has expanded his estimated $700 million a year business empire by acquiring the startup Vouch. Pesis brought on Patrick Dudek, also a former Cameo employee, to the Vouch team to help scale the platform. AdvertisementVouch was backed by Seven Seven Six, Liquid 2 Ventures, Shrug Capital, Niche Capital, WorkPlay Ventures, and angel investors including Andreas Klinger and Siqi Chen.

Persons: MrBeast, VCs, —, Marty Pesis, they've, Pesis, Jimmy Donaldson, Donaldson, Safiya Nygaard, Danny Duncan, Goldman Sachs, we're, Kara McCloud, Patrick Dudek, Hayden Hillier, Smith, Andreas Klinger, Siqi Chen Organizations: Service, LinkedIn, YouTube, Business, Stokes Twins, AMP, Cameo, Seven Seven, Shrug, Niche, WorkPlay Ventures

☆ MrBeast launching a new product amid controversy may be a good PR move, marketing experts say. But it's risky.
▼ + stars: | 2024-09-21 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +6 min

Go to newsletter preferencesSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewTop YouTuber MrBeast is being criticized, but he seems to be focusing on a new product launch instead of making statements. Jimmy "MrBeast" Donaldson is the biggest creator on YouTube, with 316 million subscribers. Advertisement"Generally, launching a new product amid controversy can be a very good strategic move since it shows resilience and shifts the overall predominant narrative," Perlova said. Varbanova said it's hard to know how many of Donaldson's 300 million YouTube subscribers are even following the negative news.

Persons: —, Jimmy, MrBeast, Donaldson, Logan Paul, Kraft Heinz's Lunchables, Paul, he's, hasn't, Katya Varbanova, Ava Tyson, Tyson, X, Zoya Perlova, Perlova, Varbanova, Donaldson's, Pam Lyddon, it's, Lyddon, Natalie Yorke Organizations: Service, YouTube, Business, The New York Times, Dyninno, Bright Star Locations: Turkey

☆ Apple is taking a bigger bite out of the creator economy and influencers are fuming
▼ + stars: | 2024-09-11 | by ( Amanda Perelli | ) www.businessinsider.com time to read: +6 min

Read previewApple's in-app fees are eating away at creator earnings without giving much back in return, according to disgruntled members of the influencer industry. The fee takes a percentage of donations and purchases made through Apple mobile devices, affecting marketers, followers, and creators themselves. Advertisement"There's no denying the positive impact Apple has had on the creator economy," said Lindsey Gamble, who advises influencers on marketing strategies. Patreon is the latest creator platform hit with Apple's in-app fee. Jim Louderback, a creator economy advisor, recently wrote that creators should Boycott Apple in his newsletter, "Inside the Creator Economy."

Persons: —, Lindsey Gamble, influencers, Gamble, Apple, Hulu, TikTok, HBO's Max, influencers Rosanna Pansino, Lauren Riihimaki, YouTuber, Patreon, Jim Louderback, Boycott Apple, Louderback, vig Organizations: Service, Substack, YouTube, Facebook, Business, Apple, Mighty Networks, Services, Spotify, Hollywood, Netflix, Hype, Apple's, Google

☆ Meta's new AI chatbots are already getting weird — and horny
▼ + stars: | 2024-08-01 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +7 min

Read previewI've spent one day interacting with chatbots made with Meta's new AI Studio, and I already have six new boyfriends and four new girlfriends. Character AI also has its own share of AI boyfriends and girlfriends to talk to. When prompted to engage in NSFW content, the Meta AI bots I interacted with generally shut it down (often, politely). Meta's AI studio has a parody "MrBeast" chatbot and its popular characters include a "Gay Bestie" and "Relationship Coach." Unlike Meta's character AIs, creators can see the messages you send to their inbox, even if their automated AI responds.

Persons: —, I've, chatbots, I'm, Meta, Paris Hilton, Snoop Dogg, Mark Zuckerberg, Sydney Bradley, Ash, Andreessen Horowitz, it's, OpenAI's, Eric, George Organizations: Service, Meta, Business, AIs, Sydney, Olin Business School, GPTs Locations: MrBeast, Minnesota, DMs

☆ TikTok is getting into the murky business of AI-generated influencer ads
▼ + stars: | 2024-06-17 | by ( Dan Whateley | ) www.businessinsider.com time to read: +4 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Read previewTikTok is rolling out a tool that will allow brands to use AI-generated avatars of real people in ads on the platform. In a demonstration in the announcement post, the company showcased a reel of AI-generated avatars built from apparent TikTok creators who explain why they'll benefit from an AI tool that uses their likenesses. "If this is something that caught on, I'd be very scared for the future of my business," micro influencer Kristen Bousquet told Business Insider in May. TikTok isn't the only Big Tech platform experimenting with AI-generated avatars.

Persons: —, SelfMade, Kristen Bousquet, TikTok, creatives —, Meta, Tom Brady, Kendall Jenner, YouTuber Organizations: Service, Business, NBA, Big Tech, Facebook, Microsoft, Apple

☆ YouTube superstar MrBeast is breaking up with his talent manager
▼ + stars: | 2024-05-06 | by ( Marta Biino | Amanda Perelli | ) www.businessinsider.com time to read: +3 min

MrBeast is hitting the brakes on his relationship with his talent-management company, Semafor reported. Talent firm Night Media has been working with the superstar YouTuber for six years. Two sources told Semafor that Night would "no longer be his primary talent management agency." AdvertisementSuperstar YouTuber MrBeast and his talent-management company, Night Media, are growing apart, according to a new report from Semafor. At the same time, MrBeast's empire has continued to expand: the YouTuber told Time earlier this year he makes between $600 and $700 million in revenue a year.

Persons: Semafor, YouTuber, —, YouTuber MrBeast, Jimmy Donaldson, Donaldson, Reed Duchscher, Reed, Duchscher, Safiya Nygaard, It's, Kai Cenat, He's, Burger, Beast, Preston Arsement, Charli D'Amelio Organizations: Media, Service, Night Media, Bloomberg, Beast Investments, Amazon Prime Locations: Semafor, Texas, Feastables

☆ Popular YouTuber MrBeast strikes Amazon deal for competition reality show
▼ + stars: | 2024-03-18 | by ( Eva Rothenberg | ) edition.cnn.com time to read: +3 min

New York CNN —MrBeast, the popular video creator known for big philanthropic gestures and extreme stunts, is making the leap from YouTube to Amazon Prime with a new reality competition show, Amazon announced Monday in a news release. The show, which was released in November, featured 456 participants vying for a cash prize of $4.56 million. MrBeast is one of the most popular YouTube channels on the platform, with 245 million subscribers. In recent years, each of his videos easily surpasses 100 million views, and at times has pushed half a billion. In November 2020, he opened his first burger restaurant, MrBeast Burger, near his hometown of Greenville, North Carolina.

Persons: New York CNN — MrBeast, Jimmy Donaldson, Colin, Samir, Donaldson, MrBeast, ” Jennifer Salke, Jimmy, ”, “, Burger Organizations: New, New York CNN, YouTube, Amazon Prime, Amazon, Netflix, Amazon MGM Studios, Beast Games, Time Magazine Locations: New York, Greenville , North Carolina

☆ YouTuber MrBeast teams up with Amazon's MGM Studios for 'biggest reality competition series ever'
▼ + stars: | 2024-03-18 | by ( Zach Vallese | ) www.cnbc.com time to read: +2 min

Jimmy Donaldson, also known as MrBeast on the internet, on Monday announced a new reality competition show in collaboration with Amazon MGM Studios, aiming to further blur the lines between YouTube and traditional television. The new series, "Beast Games," is billed as "the biggest reality competition series ever" and will feature 1,000 contestants competing for a $5 million cash prize. "It's like our normal videos, but just 20 times better," Donaldson said on the podcast. "This will probably be six plus hours of content, where my normal videos are 20 minutes long. The character building, the storytelling, will be out of this world compared to our normal videos."

Persons: Jimmy Donaldson, Donaldson, TikTok, Colin, Samir, D'Amelio Organizations: Monday, Amazon MGM Studios, YouTube, Lamborghini, Puck, Amazon Prime, Netflix, Hulu Locations: U.S

☆ People are totally going to be fooled by OpenAI's new video tool 'Sora'
▼ + stars: | 2024-02-15 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +3 min

OpenAI has launched a new tool, Sora, that generates AI videos based on user text. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . On Thursday, OpenAI showed off a new tool called Sora that can generate strikingly realistic videos based on users' prompts. In addition to text, Sora can also generate videos from still images and "extend" existing videos — including the ability to "fill in missing frames," according to OpenAI.

Persons: OpenAI, It's, —, Sora, MrBeast, someone's Organizations: Service Locations: Tokyo, Amalfi Coast

☆ MrBeast: American YouTuber builds 100 wells in Africa, attracting praise – and some criticism
▼ + stars: | 2023-11-06 | by ( Manav Tanneeru | Issy Ronald | ) edition.cnn.com time to read: +3 min

CNN —American YouTuber MrBeast’s latest video, in which he says he built 100 wells across Africa, has drawn a complex response online since it was published on Saturday. Some Kenyan activists and journalists said he has spotlighted the failures of the Kenyan government, while MrBeast, whose real name is Jimmy Donaldson, anticipates that he will be “canceled” following the reaction. The new wells will provide clean drinking water for up to 500,000 people in Cameroon, Kenya, Somalia, Uganda and Zimbabwe, Donaldson said, while an accompanying fundraiser to support local water aid organizations had raised more than $300,000 by Monday morning. Donaldson is the most popular individual creator on YouTube, with more than 200 million subscribers. He has become known for his philanthropy, posting videos in which he sponsored 1,000 blind people’s cataract surgery and bought prosthetic limbs for 2,000 amputees.

Persons: MrBeast, Jimmy Donaldson, Donaldson, Boniface Mwangi, Ferdinand Omondi, ”, I’m, Francis Gaitho Organizations: CNN, Kenyan, ” CNN, YouTube Locations: Africa, Cameroon, Kenya, Somalia, Uganda, Zimbabwe

☆ Inside the implosion of dark kitchen startup Kbox Global, another pandemic-era boom beginning to bust
▼ + stars: | 2023-10-23 | by ( Callum Burroughs | ) www.businessinsider.com time to read: +8 min

In 2019, after years of investing in and setting up food and beverage brands internationally, she founded dark-kitchen startup Kbox from London. But two years after this funding, large for an early-stage European startup, Vellani exited the business suddenly, citing health issues. "You're only judged on food quality, but if the chef is doing 10 times the work for same money, then it's a fundamental problem." Both Uber Eats and Deliveroo, after an initial burst of interest, would eventually go on to cut back on virtual brands. In an email comment, Vellani acknowledged her lack of direct technical experience but said she sought to fix this through other C-suite hires.

Persons: Salima Vellani, Uber, Travis Kalanick, Vellani, Butler, CloudKitchens, Kbox, MrBeast Burger, YouTuber MrBeast, Jimmy Donaldson, Influencer Jimmy Donaldson, Burger, Brexit, Vellani didn't, Karim Vellani, Karim, Ben Schultz, Nick Holloway, I've Organizations: Balderton, Hoxton Ventures, Reef Technologies, Lean, Network, United, Advisory Locations: London, Saudi, Revolut, COVID, Kbox, Sydney

☆ Do you want 'Deez Nuts' or 'Dee's Nuts'? The confusion is part of the problem, a company suing MrBeast's food brand says in a lawsuit.
▼ + stars: | 2023-09-04 | by ( Lloyd Lee | ) www.businessinsider.com time to read: +4 min

A nut company called Dee's Nuts is suing YouTuber MrBeast's candy brand Feastables. When Brian Ditore founded flavored peanut company Dee's Nuts more than a decade ago, he hoped to pay homage to his grandmother, Adeline D'amore, court documents say. On August 25, Dee's Nuts filed a lawsuit against MrBeast's Feastables, accusing the brand of trademark infringement by naming one of its chocolate flavors "Deez Nuts." Actual results when searching "dees nuts" show Dee's Nuts products. Screenshot via Walmart.comAn attorney and spokesperson for Dee's Nuts did not respond to a request for comment sent during the weekend.

Persons: YouTuber, Brian Ditore, Adeline D'amore, Brian A, Dee's Nuts, MrBeast's Feastables, MrBeast, Jimmy Donaldson, Feastables, Dee's, dees, Defendant Feastables, James Stephen Donaldson, Dr, Dre Organizations: Service, US, Inc Locations: Wall, Silicon, Iowa

☆ MrBeast sues to shut down the ghost-kitchen that produced MrBeast Burger
▼ + stars: | 2023-08-02 | by ( Ramishah Maruf | ) edition.cnn.com time to read: +5 min

MrBeast, whose real name is Jimmy Donaldson, contracted Virtual Dining Concepts, based in Orlando, Florida, to launch the MrBeast Burger concept in 2020 during the Covid-19 pandemic. The MrBeast burger, of the virtual food delivery chain driven by YouTube celebrity Jimmy Donaldson, in New York, Feb. 24, 2021. Because of that harm, the lawsuit claims Donaldson has the right to end the breached contract and shut down the MrBeast burger business. For example, MrBeast Burger in New York has 2.1 stars on Yelp. In 2022, a physical MrBeast Burger opened at the American Dream mall in New Jersey, sending fans swarming the store on its debut.

Persons: MrBeast, MrBeast Burger, Jimmy Donaldson, Adam Friedlander, Donaldson, it’s, Burger, He’s, ” Donaldson, ”, “ Organizations: New, New York CNN, Court, of, Concepts, YouTube, The New York Times, Beast Investments, Burger, European Union, Investments Locations: New York, Southern, of New York, Orlando , Florida, European Union Canada, Thailand, Singapore, Mexico, Malaysia, New Jersey

☆ YouTube star MrBeast claims he declined an invitation to 'ride the Titanic sub': 'It's kind of scary that I could have been on it.'
▼ + stars: | 2023-06-25 | by ( Ryan Hogg | ) www.businessinsider.com time to read: +2 min

YouTuber MrBeast tweeted that he turned down the chance to "ride the Titanic sub." YouTube star MrBeast suggested he was invited to take a ride on the doomed OceanGate Titan vessel, but turned down the offer. MrBeast tweeted that he said no to the offer. Representatives for MrBeast didn't immediately respond to a request for comment from Insider. The OceanGate Titan suffered a "catastrophic implosion" after descending to the site of the Titanic wreckage.

Persons: YouTuber MrBeast, MrBeast, MrBeast didn't, Sotckton Rush, Jay Bloom, Bloom, Rush, Ross Kemp Organizations: Stockton Rush, BBC News Locations: Las Vegas, British

☆ YouTuber MrBeast gifts eye surgery and a Tesla to man whose eyesight was so bad he could never drive
▼ + stars: | 2023-01-30 | by ( Britney Nguyen | ) www.businessinsider.com time to read: +3 min

YouTuber MrBeast paid for 1,000 blind and near-blind people to receive cataract removal surgery. The surgery, which can cost between $3,000 and $5,000 per eye, takes only 10 minutes to complete. One man who couldn't drive because of his bad eyesight was also gifted a red Tesla. In his latest YouTube video, MrBeast, whose real name is Jimmy Donaldson, paid for 1,000 blind and near-blind people all over the world to receive surgery. On top of the cataract surgery that the video describes, some patients received gifts, like $10,000 in cash or $50,000 for a college fund.

☆ Analysts like this indie video game developer — with one bank saying it could soar over 200%
▼ + stars: | 2023-01-25 | by ( Ganesh Rao | ) www.cnbc.com time to read: +3 min

Indie video game developer tinyBuild 's stock is set to go up by more than 200%, according to investment bank Berenberg. The analysts said the 2023 outlook for the London-listed company looked "very encouraging" following its record fourth-quarter earnings Monday. The consensus price target of six analysts covering the stock indicates a potential upside of over 70%, according to FactSet data. However, the Berenberg analysts think tinyBuild will likely deliver full-year earnings "firmly" within the consensus estimate of between $23 million and $26 million for 2022. Over the past two years, a lack of blockbuster titles has also meant there is pent-up demand for new games.

☆ Twitter users just voted for Elon Musk to step down as head of the company. Before votes were cast, Musk said he'd abide by the result.
▼ + stars: | 2022-12-19 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Twitter users on Monday voted in favor of Elon Musk stepping down as the company's chief. The results of a poll posted by Musk on Sunday showed 57.5% of votes in favour of his departure. Musk said before votes were cast that he'd abide by the results of his poll. On Sunday, Musk posted a yes-no poll on Twitter asking whether he should step down as the company's head. Upon posting the poll on Sunday, Musk tweeted: "Should I step down as head of Twitter?

☆ My agency make 5 figures a month managing famous gamers' social media. Here's how I built it aged just 20.
▼ + stars: | 2022-11-15 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Two years later, his agency, Fuji Media, has 57 clients and makes five figures a month. Here's how much he makes and his tips to grow a client base and work with big creators. This as-told-to essay is based on a conversation with Anthony Fujiwara, 20, a social-media manager from Los Angeles, California. The remaining clients work with four other editors I work with as contractors. I called the accounts things like, "Viral Fortnite Moments," "Viral Apex Moments," and, "Viral Twitch Moments."

☆ I edit YouTube videos for creators like MrBeast. Here's a breakdown of my monthly revenue and how I land big-name clients.
▼ + stars: | 2022-10-10 | by ( Marta Biino | ) www.businessinsider.com time to read: +4 min

David Stack, 24, works full time as a YouTube video editor under the alias Restricted Edits. This as-told-to essay is based on a conversation with David Stack, 24, a YouTube editor from Durham, North Carolina. When I started editing YouTube videos, I was just 13, and I thought it was cool how people were syncing up video-game clips to music. Since then I have been focusing on growing as a YouTube editor in terms of skills and incomeThis job has made me more of an introvert. Working with MrBeast was great, but I'd rather be a freelancerIt was a great experience, and I learned a lot.

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