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Search resuls for: "YouTuber Kai Cenat"


3 mentions found


☆ The Olympics will be dominated by social media and influencers this year, as Gen Z and millennials look for fun and unique coverage
  + stars: | 2024-07-18 | by ( Tiara White | ) www.businessinsider.com   time to read: +4 min
It also found that 75% of those who plan to watch the games are more likely to watch coverage from celebrities, influencers, and digital creators than they were for the 2021 Summer Olympics. "We found they're really excited to turn to social media for Olympic coverage because they think it will surface the most culturally relevant moments and create community," Emily Anatole, the senior director of cultural insights at UTA IQ, told Business Insider. The data explains why broadcaster NBC is tapping more influencers this year and working with the major platforms to expand social-media coverage around the Olympics. Gen Z and millennials will be tuning in to get creators' perspectives on the gamesThe involvement of more influencers this year also shows how Gen-Z and millennial viewers are changing the Olympics. Anatole said many Gen Z and millennials will use social-media platforms like TikTok and Snapchat to get Olympic coverage because of content creators like Cenat and Duke Dennis, who will help capture content for the games.
Persons: —, YouTuber Kai Cenat, Alex Cooper, Emily Anatole, Cooper, Cenat, influencer Olivia Dunne, Gen, Gen Zs, Anatole, Snapchat, Duke Dennis, Zers, shouldn't, …, Gen Z Organizations: Service, Social, Paris Games, Business, United Talent Agency, UTA, NBC, Olympics, Meta, YouTube, Facebook Locations: Paris
☆ Top Twitch streamer Kai Cenat got a therapist to help him beat a video game boss he was stuck on for over 60 hours
  + stars: | 2024-06-26 | by ( Matthew Loh | ) www.businessinsider.com   time to read: +5 min
Read previewFrustrated with his performance against a video game boss, Twitch streamer and YouTuber Kai Cenat went viral on Tuesday evening for bringing a therapist to his livestream to help process his emotions. Cenat, 22, was well into his 60th hour of fighting the final boss of the "Elden Ring: Shadow of the Erdtree" when Aubri Williams appeared in his streaming room. AdvertisementCalming down and steeling his mind under Williams' guidance, Cenat played the boss fight again for her to observe. Cenat would defeat Radahn about six hours and 40 deaths later, or 67 hours after his first encounter with the video game boss. AdvertisementWilliams and representatives for Cenat did not immediately respond to requests for comment sent by Business Insider outside regular business hours.
Persons: —, Kai Cenat, Aubri Williams, Williams, Cenat, Tyler, Ninja, Blevins, Dan Clancy, — Williams, Instagram, Radahn Organizations: Service, Business, Bandai, AAA, IGN, Counselling, Stetson University, Cenat
☆ We live in a world where top Twitch streamer Kai Cenat got a therapist to help him beat a video game boss he was stuck on for over 60 hours
  + stars: | 2024-06-26 | by ( Matthew Loh | ) www.businessinsider.com   time to read: +5 min
Read previewFrustrated with his performance against a video game boss, Twitch streamer and YouTuber Kai Cenat went viral on Tuesday evening for bringing a therapist to his livestream to help process his emotions. "I've been on the last boss for the past 60 hours of my life that I can't get back," Cenat lamented. Cenat would defeat Radahn about six hours and 40 deaths later, or 67 hours after his first encounter with the video game boss. AdvertisementWilliams and representatives for Cenat did not immediately respond to requests for comment sent by Business Insider outside regular business hours. Though its main title was launched in February 2022, Cenat was playing a recently released expansion, "Shadow of the Erdtree," when Williams appeared on his stream.
Persons: —, Kai Cenat, Aubri Williams, Williams, Cenat, I've, — Williams, Instagram, Radahn, He'd, Tyler, Ninja, Blevins Organizations: Service, Business, Counselling, Stetson University, Cenat, Bandai
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