The basic problem: It's unclear how these free services could support new, Hollywood-style programming even if they wanted to.
Now, with YouTube making the jump to TV screens and "free, ad-supported TV" (FAST) services having a moment, where does that leave Hollywood?
Tech and legacy media will battle over free TV in the coming monthsLooking ahead, the major players already ahead in free TV will likely continue to gain share.
Free streaming may seem like a way for Hollywood to claw back viewers.
If not, it's hard to say what winning in the battle for free TV will actually get them.
Persons:
Prognosticators, YouTuber Jamie Clement, Tubi's, Sarah Lee, Evan Shapiro, There's, Jenn Vaux, it's, Max, Peacock, Roku, It's, Tubi, Adam Lewinson, WBD, Laura Florence, Horowitz
Organizations:
Netflix, Business, YouTube, Hollywood, Disney, Hulu, Warner, Comcast, FX Networks, Parks Associates, Nielsen, Media, Fox, ABC News, NFL, FAST, Horowitz Research, Hub Entertainment Research, Tech, Fire TV, Paramount, Pluto, SVP, Global, Fremantle, JPMorgan, CNBC
Locations:
Hollywood, Fremantle